Embracing Confidence: Zumba’s Playful Message of Self-Love and Movement
Want to quiet the intrusive thoughts crowding your mind when you start a new fitness routine? Redfoo, one half of the aughts EDM duo LMFAO, has your back. In a new promo campaign with dance exercise company Zumba, the rapper shows up to a Zumba class to encourage people to embrace self-confidence as they move in a way that feels good. The campaign is a reminder that playfulness can transform your relationship with movement.In the TV and social media spot, we hear the inner thoughts of women waiting for a class to begin. They bemoan outfit choices, body odor, their age, and their appearance. Suddenly, Redfoo appears and, as if he can hear the self-criticism, yells, “Stop!” It’s a record-scratch moment as everyone turns to look at him. Redfoo then cajoles one woman to “say it.” The woman then looks in the mirror…