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October 18, 2021 at 08:00AM Think back to the late ‘90s. We watched Friends religiously, Green Day T-shirts were all the rage, nu-metal culture was on the rise, shoes came in the form of Etnies or DCs and you couldn’t move for the amount of Dickies and Carhartt being worn by the nation’s teenagers. Today, however, I want to talk about the '90s jeans we all wore. From my memory, the predominant look was an ultra-baggy style that had to be so long and loose they soaked up any amount of water on the floor. If it rained, you would inadvertently end up with a pair of two-tone jeans. And much like other Y2K trends, these trousers are back. Right now, one pair in question is incredibly popular: Weekday’s Rail Mid Loose Straight Jeans. It’s easy to see why—these are classic '90s baggy jeans with a lowish waist…

October 18, 2021 at 08:00AM If you have fine hair, you’ve probably gone through your fair share of dry shampoo, fringes sticking to your face, and curls that fall out within minutes. Styling fine hair and experimenting with cuts in the search for volume can often be tricky to master. Going for the crop or styling your already-short hair might be all you need to do to work with the texture that you’ve got. Short hair means volume, and that’s always what we’re going for, right? Thanks to some expert advice from Michael Lendon, creative director of Aveda, and Christel Lundqvist, founder of Stil Salon, we’ve got some pro tips for you to implement. Combine that with the best product picks for adding volume and texture, and you’ll be well on your way to finding the best hairstyle to make your routine easier. Ready for some style inspiration? Keep scrolling to…

October 18, 2021 at 08:00AM Whatever your thoughts on anti-ageing as a term, there’s no denying that moisturisers, which are created to specifically tackle things like fine lines, pigmentation and dryness, can be incredibly expensive due to their potent ingredients and advanced formulations. And while I truly believe that ageing is a privilege we should fully embrace—wrinkles and all—it doesn’t mean that taking good care of our skin as we grow older should cost a small fortune. This is why I’ve made it my mission to seek out anti-ageing products that genuinely work without breaking the bank. I’ve already discovered some brilliant serums and eye creams that rival counterparts with three-figure price tags, but today we’re here to talk about anti-ageing moisturisers—and cheap ones at that.Ahead, keep scrolling to shop seven of the best affordable anti-ageing moisturisers that genuinely hold their own against some of my luxurious favourites.It’s all about ingredients when choosing an efficacious anti-ageing moisturiser,…

October 18, 2021 at 08:00AM Is it crazy to start thinking about the next year? I don’t think so. I hate to break it to you, but there are only 100 days until Christmas, which means there are only a few more days than that until 2022. Yes, I know. Anyway, the reason I’m writing about the coming new year is that I’m thinking about new trends, particularly jewellery trends for 2022. Ever since the pandemic started and we’ve been hooked to our computers and Zoom meetings, various luxury outlets reported a rise in sales of jewellery. Specifically, people are buying fine jewellery that’s great for wearing every day. The idea being that people wanted to elevate their more casual WFH looks with chic necklaces and earrings—the Zoom-friendly options. In 2021, however, Gen Z jewellery trends started to take off. A proliferation of plasticky Y2K-inspired pieces…

October 18, 2021 at 07:00AM I created What to Buy Now to bring you a concise edit every Monday of the items I really love, including pieces from the high street and designer labels, vintage gems you can buy online and even charity-shop treasures. I’m constantly scanning the most stylish online stores, so you can feel safe in the knowledge that you won’t miss a thing.I know that your fashion requirements can vary massively from season to season, whether you’re looking for an immaculately tailored staple, an affordable sundress or the perfect pair of shoes. So not only will I cover all the bases, but as an ardent believer in mindful consumption, I'll also make sure everything I include will look just as fresh in a year’s time as it does now.Of course, I’ll also bring you those pieces that simply set your heart racing in a way that only fashion can. This week’s highlights include plenty of…

October 18, 2021 at 06:48AM & Other Stories is our go-to retailer for many things—great basics, cosy cardigans, and chic blazers among them. Though this season, we’re seeing an overwhelming number of our readers head to the high-street retailer to purchase a pair of winter boots. From chunky Chelsea boots to minimalist block heels, our analytics have revealed that many of our readers are turning to & Other Stories to stock up their shoe collections this season. With this in mind, we thought we’d give you an edit of the boots that our editors (and readers) are loving most this autumn, and (in no particular order) we have shopped out a curated selection of the most in-demand & Other Stories boots below. The current footwear collection is filled with boots made in real leather, meaning they often look incredibly elevated despite their high-street price tags. The brand…

October 18, 2021 at 06:48AM & Other Stories is our go-to retailer for many things—great basics, cosy cardigans, and chic blazers among them. Though this season, we’re seeing an overwhelming number of our readers head to the high-street retailer to purchase a pair of winter boots. From chunky Chelsea boots to minimalist block heels, our analytics have revealed that many of our readers are turning to & Other Stories to stock up their shoe collections this season. With this in mind, we thought we’d give you an edit of the boots that our editors (and readers) are loving most this autumn, and (in no particular order) we have shopped out a curated selection of the most in-demand & Other Stories boots below. The current footwear collection is filled with boots made in real leather, meaning they often look incredibly elevated despite their high-street price tags. The brand…

October 18, 2021 at 06:30AM I think it is often underestimated just how difficult shopping for perfume is. For starters, the stuff is expensive. While parting with a few quid on a foundation that isn’t quite right doesn’t feel like a huge financial loss (and with a bit of mixing you can usually find a way to make it work), dropping three figures on a perfume that isn’t all you hoped is more difficult to swallow.We’ve all been there. You spritz something on counter and fall in love at first sniff, or smell something divine on someone and add it straight to basket, only to get the goods home, douse yourself in the stuff and realise it gives you a nauseating headache.And to make perfume shopping even harder, we’re now faced with what feels like hundreds of snaps of painfully pretty bottles every time we log…

October 18, 2021 at 06:11AM A few years ago, I made a solemn vow never again to wear shapewear. It came after an uncomfortable evening wearing shapewear underneath a dress that, although perfectly fitting, was made from a clingy fabric, and I thought said shapewear would be me a seamless silhouette. How wrong I was. Instead of the no VPL look I was hoping for, I found the areas where the shapewear stopped, and my body began now boasted bulges that weren’t there in the first place, thus making me insecure about things I wasn’t insecure about previously. The experience was enough to wear me off the stuff for life. That was until I started hearing the growing buzz around Skims shapewear.The brainchild of Kim Kardashian, Skims is the star’s very own brand of shapewear, which offers nine different colours that include bodysuits, shorts,…

October 18, 2021 at 05:04AM As much as we love talking about trends here at Who What Wear, the fact of the matter is that they’re nothing without wardrobe basics. Pretty much every outfit needs basics, but not every outfit needs trends. Since you’re reading this, it’s probably safe to assume that you consider your style to be at least somewhat classic. But if that’s not the case, we’re firm believers that many of the following pieces deserve a place in any wardrobe, no matter how you’d define your style.Our definition of a smart dresser is someone who has the tools to quickly put together a great outfit because they own versatile wardrobe staples for each season that never go out of style and that can be worn over and over without anyone really noticing. You could probably guess what some of those tools are,…