I Own Emma Lovewell’s New Denim, and It Makes Me Feel as Good as Her Peloton Rides
November 15, 2021 at 03:03PM There I was, sitting in my desk chair taking the SmartFit Quiz for Emma Lovewell’s new size-less denim collection with fashion tech company Sene Studio. But I might as well have been sitting on my Peloton bike, about to press “start” on one of Emma’s toughest rides - that’s how apprehensive I was. Why the doubt? Well, firstly, these jeans were supposed to magically fit my body to a T when they arrived on my doorstep, based upon my answers to a few questions that didn’t ask me to divulge my usual size or utilize any measuring tape. “I always thought getting custom clothing would be out of reach, unavailable, or too expensive.” As a short person with athletic legs, I almost always have to have my pants altered or tweak them myself because they’re tight in some…
