The Ghost of Prom Dresses Past is Back
November 15, 2021 at 07:55PM On Tuesday, November 16, Le Château is re-entering the Canadian retail conversation with a casual collection of graphic tees and tracksuits. Just kidding. It’s a “Glamour Capsule” of decadent dresses and jumpsuits, with all the holiday flair you would expect from Canada’s go-to prom destination. The 50 look assortment, available on lechateau.com, takes the drama and glitz synonymous with the Montreal-based brand and presents updated versions of its early-aughts staples. Lace and velvet cascade over plunging necklines. Glitter and ruching commingle in wide-legged pantsuits. There’s even a few mom-approved cutouts. View this post on Instagram  A post shared by LE CHAĚ‚TEAU (@lechateau) “Our sweet spot was always dresses,” shares Franco Rocchi, senior marketing director of Le Château. “So for the Le Château relaunch we’re starting with occasion dresses for the holiday season.” It was a sad, nostalgia-inducing…
