October 01, 2021 at 09:30PM
Walmart introduced its private fashion brand, Free Assembly, last September – and it’s quickly become a go-to shopping destination for savvy style lovers. Not only are the prices unbeatable, but the on-trend pieces also look and feel like those sold at high-end stores. What more could you ask for, really?
Better yet, renowned American fashion designer Brandon Maxwell is the brand’s creative director. In other words, he’s the brains behind the label’s four seasonal collections for men and women. He also oversees the newly revived label, Scoop, which is exclusively available at Walmart.
“Working with Walmart has long been a dream of mine,” he said in a statement. “Like many people across the country who live in a small town, Walmart was the destination for everything where I grew up in Texas, including clothing. Everyone deserves to have access to well-designed clothing at an accessible price point.”
The mission behind Free Assembly is to offer wardrobe essentials. “This new brand is born from thoughtful, simple design, quality fabrics, modern silhouettes and styles updated for today,” said Denise Incandela, SVP Women’s Group, Elevated and Online Brands at Walmart. “It’s as timeless as it is versatile, with wardrobe staples that are easy to mix, layer and assemble freely.”
Keep scrolling to check out 17 pieces we’re loving right now, including elevated basics, cozy cardigans, statement-making denim, and more. Be warned, though, if you see something you want, add it to your cart ASAP – Free Assembly bestsellers are no stranger to selling out.
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Author Marisa Petrarca | citywomen.co
Selected by CWC