July 24, 2021 at 06:15AM
As several warehouses and stores shuttered over the past 12 months, the fashion industry faces huge challenges and strains that pose an inevitable threat to businesses. Many of us won’t be shopping in the same way right now, but even a like on Instagram or a message of support can provide a boost for these brands. I certainly don’t want anyone to feel like they have to buy more right now, but at the same time, after working in the fashion industry for nine years, I want to support the brands and pieces that I love and treasure.
As an editor at Who What Wear, I typically spend a lot of time looking at new-in products and so every week, I update this story with the pieces that have caught my eye and that really stand out. I usually have quite a classic style and tend to lean towards more simple pieces, however the excitement about summer and a return to socialising has me craving bright colours and bold prints. Below you’ll find vibrant dresses and statement prints, because I’m being optimistic that the sun will stick around this summer.
So whether you’re looking to buy, browse, or discover something new, keep scrolling for pieces I love and think are worth investing in, from the high street to designer labels.
I have this dress—and I’m obsessed.
I am obsessed with this colour orange.
A colour that you can’t help but smile at.
I’m finally being tempted by the bucket hat trend.
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Sir creates the perfect summer dresses.
This brand is so buzzy at the moment.
Can you tell all I’m wearing is dresses at the moment?
It was love at first sight.
I adore this shape.
Ideal for cool summer evenings.
The embroidery on this puff sleeved mini dress makes it look so premium.
Gucci has created its own fisherman sandals, this is not a drill.
Can’t say no to a bit of classic pinstripe shirting.
I wear gold chains with everything in my wardrobe: From dresses to denim.
These will look just as good at home with slippers as they will with heels and the matching top for cocktails.
Just wait until you see the back…
Alexa has been reunited with Mulberry, and I couldn’t be happier.
For some reason sweatshirts are looking particularly chic this season, especially this oversized Breton style from & Other Stories.
Hello forever jeans, I’ll have you in every shade of blue please.
Just add jeans, gold hoops and chunky sandals and you’ve got the perfect summer’s evening outfit.
Sorry to be cheesy, but this has my heart.
You’ll be able to wear this throughout autumn and winter too.
Liberty has the best selection of homeware brands.
Mermaids on a dress = so cute!
This looks so expensive.
I’m obsessed with this colour orange at the moment.
To wear with the skirt below.
Kai Collective just launched pyjamas and I love them all.
Another beautiful summer dress.
This blue is my favourite colour.
This also comes with matching trousers.
I have a lot of love for this colour orange.
I just love how these are styled on the COS website.
This watch comes in a rainbow of colours, but the green is my favourite.
The print of this Kai Collective dress is inspired by the Ghanaian Adinkra symbol Dwennimmen.
Our beauty editor Mica seriously knows her stuff, and she has told me this is the best SPF in her opinion.
I have this in a powder blue gingham and would happily wear it every day this summer.
The perfect throw-on summer dress.
These are the perfect partner to all the dresses I’ve included this week.
I am obsessed with this colour at the moment.
Instagram-famous Gustaf Westman’s mirrors have just landed on Liberty. Something tells me they won’t be around for long.
Sandals that can keep up with multiple laps of the park.
These also come in pink.
Who What Wear’s Editor-in-Chief Kat Collings spotted these, and they look so expensive.
Now we can socialise again, a little black dress is a very handy item to have to hand.
Stine Goya always makes the happiest clothes.
This would look amazing with a simple pair of jeans.
So chic.
The perfect throw-on summer dress.
This dress is simply magical.
Comfortable and fun!
The perfect leather jacket.
Because warm weather is finally here.
If you can’t go on holiday, why not bring the beach to your city outfits?
I’d wear it with the matching dress.
The chicest swimsuit I’ve seen in ages.
I’m loving colourful dresses this week.
Linen PJs you can wear outside of the house.
This is such a cute throw-on summer dress.
LVIR creates beautiful, simple basics.
These rings are so special.
For when summer finally arrives.
The colours in this are just so beautiful.
This rectangular shape is trending this summer.
This sage green is so elegant.
Add sandals and you’re good to go.
This week I saw the Ted Baker summer collection in real life, and this dress looks so expensive.
This has a pair of matching shorts.
I think I’ve found my summer sandals.
Practical and stylish? Win win.
Yes this is very extravagant, but look how beautiful it is? Definitely too special to burn.
I’m not a trainers person, but I’m really into these.
The perfect summer jacket.
This would look so chic with jeans.
I’m obsessed with these trousers from the Jessie Bush and Kitri collaboration.
This would look amazing with a simple black swimsuit.
This is a summer classic.
Short and shirt sets are trending right now.
This also comes in black.
The perfect picnic pant.
If you can’t go on holiday, why not wear it on your shirt?
I’d wear these trousers with the above shirt.
I think I might have to buy this one.
These are so much fun.
Sleeper creates the prettiest summer dresses.
I’m on the hunt for a new pair of jeans, and love the shape of these.
This top is made from a vintage tablecloth.
Just so beautiful.
Can you tell I’m really into gingham right now?
I think I might have to buy these.
Next up, see our guide to the key trends for spring/summer 2021
Author Emma Spedding | Whowhatwear CWC
