The Real Reason Telfar Is Ending Its Popular Bag Security Program
June 08, 2023 at 11:50PM
Telfar’s Shopping Bag, commonly known as the “Bushwick Birkin,” is an It bag like none other. Featured on shows like “Insecure” and endorsed by celebrities like Beyoncé and Lil Nas X, the rectangular carryall is not just a hot commodity; for many, it’s also a powerful symbol of representation. When Liberian American founder Telfar Clemens launched his unisex label in 2005, he specified in his mission statement that he aims to redefine luxury. Rather than create a culture of exclusivity, his approach to luxury is “not for you, for everyone.” And with Shopping Bag styles retailing from $150 to $257, Clemens is indeed making luxury more accessible and inclusive.
All of this, plus the fact that the bags are vegan friendly and extremely functional, causes every Telfar bag drop to sell out in a matter of seconds, whether it’s a new colorway or an entirely new design. So fast, in fact, that the brand launched the Bag Security Program to ensure everyone who wants a Telfar bag can purchase one. Through the Bag Security Program, customers can buy as many Shopping Bags as they desire; the items are then made to order and shipped by a certain date. However, Telfar recently announced that the popular Bag Security Program is coming to an end – and for an interesting reason.
Telfar also regularly partners with brands for highly anticipated collabs, teaming up with everyone from Moose Knuckles to UGG, Eastpak to Rainbow. With Clemens’s seemingly endless well of design inspiration, each piece looks memorable and distinct. The Moose Knuckles collab yielded an oversize tote with an allover logo print, while his UGG partnership is marked by its iconic boot silhouette with Telfar’s “TC” logo integrated into the top of the shoe.
There’s never been a better time to secure the bag, so read on for everything you need to know about purchasing a Telfar style of your own – as well as the fate of the Bag Security Program.
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Author Shelcy Joseph | citywomen.co
Selected by CWC
