Who What Wear

February 22, 2022 at 06:06AM Oh, London Fashion Week—you never fail to disappoint. As editors, influencers, models, stylists, and buyers made their way from show to show in what feels like the most “normal” Fashion Week since 2019, the streets of London became a sartorial showcase and made me realise just how much we’ve missed the spectacle.Of course, the Who What Wear team will be charting the trends that we’ve seen on the runway in good time, but right now, I’m focusing my efforts on reporting what the street style set have been wearing. Call me biased (I am a proud Brit, after all), but while New York Fashion Week certainly gave us plenty of trends to think about, I believe the street style looks from London are a league all their own. Who What Wear’s Editor in Chief, Hannah Almassi, told me from…

February 22, 2022 at 05:47AM Let’s be straight here: Fashion has never been good with plus-size clothing. Historically, the curve offering has been dismally small, and even when it was offered, often, the designs are hardly what you’d call fashionable. While we undoubtedly have a long way to go still, over the last few years, the choice of brands has definitely grown, with many high-street names developing curve lines and newly launched labels catering solely to this audience.ASOS is one of the platforms that have led the way in plus-size fashion, not only in its own Curve line but also in the other brands it stocks. It’s so refreshing to see a site dedicate a whole section to curve styles, and one which is packed full of chic, trend-led pieces that don't compromise on fit. Neon Rose is one brand whose curve line has always impressed me, and I’ve also recently spotted some seriously cool dresses from Never Fully…

February 22, 2022 at 05:04AM We all want to look like our most-polished selves, don’t we? And although, sadly, I’m not here to provide you with a week at a spa and an endless allowance at The Row, I am here to bring you a treasure trove of the most expensive-looking pieces on the high street every week. It’s my mission to prove that you can find premium pieces to elevate your wardrobe without the designer price tag and to make it easy for you to pinpoint the items on the high street that are really worth adding to your wardrobe. There are some amazing gems out there that your friends won’t believe aren’t designer, but there’s a lot to sift through to find them. That’s where I come in—as a Who What Wear editor, scrolling new-in collections is my hobby, and I can spot an expensive-looking (and -feeling)…

February 22, 2022 at 05:00AM Ask any fashion-loving person what we have on our shopping wish list, and we’ll likely mention at least one handbag. What can we say, we’re suckers for beautiful sidekicks. A few years ago, you could probably guarantee that that bag would come from one of the biggest designers— someone like Loewe, Gucci or Chloé; and sure, those super high-end bags still hold a place on our dream vision boards for special occasions and major milestones. But recently, with designer bag prices rising higher and higher, a space has been created for premium-looking styles that sit at the more affordable end of the scale— and they’ve been wooing us in just the same way.Marisa carries the COS crossbody bagThe next level down includes some really exciting contemporary accessory brands, from Wandler and Staud to Neous and A.P.C.— all sitting between the £200-£700 price point and perfect for a payday treat to yourself or big…

February 22, 2022 at 05:00AM If there’s one brand that has been inescapable over the past few years, it's Gucci. Since 2015, under the creative direction of Alessandro Michele, the brand has become one of the hottest fashion houses around. Thanks to Alessandro’s exciting and fresh vision, countless other designers and high-street brands have followed the “edgy grandma from the ‘70s” trend. But the real secret of the fashion house’s success lies in its accessibility. While some opt to wear the brand sunglasses to platforms, others dip a toe in with a bag or a pair of shoes. But one of the easiest ways to get the Gucci look? The now-iconic double-G belt.It has a cool but goes-with-everything-in-your-wardrobe appeal that makes it a must for both diehard fashion lovers and your mum. To keep it interesting, the brand has reimagined the GG belts in different ways—from the classic black, brown and white…

February 21, 2022 at 08:00AM Within the ever-colliding stratospheres of fashion and beauty, “rules” have become a bit passé, if not obsolete altogether. Gone are the days when we’d refuse to wear white after Labor Day or dismiss navy and black as an ill-conceived colour pairing. Currently, we feel inspired to dye our hair a demurely shocking shade of lavender. A hot-pink eyelid is cooler than yesteryear’s smoked-out cat eye, and we’re even experimenting with crystal-studded manicures and cute-but-clashing polish shades. Our point? It’s an exciting time to be in fashion and beauty, and more so than ever before, our hair, makeup and fashion aesthetic reflect that.Hair, especially, has been the comeback kid of 2021. Previously old-fashioned styles like the mullet have been artistically resurrected, and we currently own more scrunchies, hair claws and butterfly clips than we did circa 1999. Impressive. That said, one…

February 21, 2022 at 08:00AM If you spent the downtime over Christmas break like I did (catching up with Instagram while binging Netflix, obviously), then you will probably have spotted one jumper cropping up again and again. Ganni’s scarf-neckline cable-knit jumper is a thing of beauty, and it is a piece we would definitely consider to be a modern classic here at Who What Wear. So it’s no wonder so many influencers and editors have taken the plunge and added it to their wardrobes already. Shall we talk about what makes it so great? Well, firstly, the cable-knit pattern is so timeless, looks expensive—especially in cream—and is always one of the items on my winter capsule list. The traditional knit makes even the simplest pair of jeans look super luxe and cosy. Secondly, it’s versatile. I’ve added some examples below of how fashion girls have been wearing it so…

February 21, 2022 at 08:00AM Aïda Sané is one of those Paris-based creatives who just get it in the style department. She’s perfectly mastered that je ne sais quoi with an IG feed that’s filled with effortless, impossibly chic ensembles. So when we have the opportunity to tap her for sartorial tips, we jump at the chance. On that note, as we enter the New Year, we wanted to get a sense from Sané of the items she plans on wearing even more of in 2022 to complete her covetable wardrobe.Below, you’ll uncover five specific pieces Sané will incorporate in her go-to uniforms, including inspired iterations of each. As you’ll see, the items in question are highly versatile and could be of interest to you given that they can be styled in many different ways.Keep scrolling to check out the items this French woman is wearing in 2022 for her day-to-day life in Paris.“This chocolate coat…

February 21, 2022 at 08:00AM Along with my stubborn dark circles, having thin hair is my biggest beauty nuisance. While having thin hair certainly has its perks (hello, super-speedy drying time), I personally struggle to get any lift or life into my limp, thin strands—and that makes styling it very difficult. Whereas thicker hair tends to have natural volume, my thin strands require time-consuming styling.Why time-consuming? Well, styling thin hair is no mean feat. Everything from hair spray to supposedly clever creams just seems to add weight, leaving things looking flat and limp in no time at all. As a result, I have spent many years trying to figure out ways to add lightweight volume to my thin hair without excessive use of styling products… or wasting an entire morning, for that matter.Sure, opting for a complementary cut helps, but I have found that…

February 21, 2022 at 07:00AM ‘Twas the night before London Fashion Week, and countless buyers and editors were just recovering from the sub-zero temperatures of New York, only to find themselves thrust into a 'red weather warning’ courtesy of storm Eunice. Day 1 was certainly a bracing experience, and we’re feeling thankful that as we reach the penultimate day of LFW, the weather has started to calm itself. Separate from practical considerations, us Who What Wear editors love the chance to get dressed up, however this season we have been discussing how, often, simply wearing the outfits that feel most authentically 'you’ is always the way to go. It’s so easy to overthink outfits when you’re wanting to impress, when, really, you always look your most radiant when wearing your most-treasured wardrobe heroes. Of course, this means different things for different people, so for me this manifests in striped tailoring and fringed jackets, whereas…