Who What Wear

March 19, 2022 at 07:00AM When a high-street item starts garnering a certain amount of hype, it seriously piques our interest here at Who What Wear. That’s what happened recently, anyway, when word got around about how great H&M’s wide-leg trousers were. Last year, we sold over 1000 pairs through the site, and after delving deeper, we realised that most styles were consistently receiving incredible reviews online. So of course, we had to see how good they were for ourselves. I was tasked with trying on as many pairs as I could get my hands on (harder than it sounds when they fly out of stock as quickly as they do) to see whether they lived up to expectations and to figure out which styles, in particular, were worth spending money on. Turns out, those reviewers weren’t wrong, and there were quite a few brilliant ones. The four…

March 19, 2022 at 06:32AM When it comes to looking polished every single day, no one is quite as proficient at it as Jessica Skye. An influencer she may be, but what you mightn’t know about Skye is that she has the fashion clout to match, having held various roles within the industry before she found social media stardom. It’s this intrinsic knowledge and experience that sets Skye apart from her contemporaries—that and her imitable style. With a penchant for pared-back staples and easy-to-wear outfits, all in a gloriously versatile colour palette, her looks are the sort that remain perennially chic without being try-hard—a potent combination we immediately want to re-create for ourselves. Thankfully, this is going to be made so much easier, for each month, Skye will be sharing her new-season selects exclusively for you, rather pleasingly categorised by product type.Jess wears a lilac spring knit…

March 19, 2022 at 06:30AM I blame my job for my obsession with expensive candles. Before I worked in the beauty industry, candles were something that I bought as a gift for birthdays or Christmas, not something that I’d purchase for myself. However, one of the perks of my job is that I’m sent luxury products to try that I would never usually dream of buying—and candles are one such product. Over the last few years, I’ve had the chance to try the fanciest candles from brands such as Cire Trudon, Bella Freud and Tom Dixon, and I now have a taste (or should that be nose?) for the good stuff.However, I am more than aware that dropping £80 on one candle is, quite frankly, ludicrous. My dad would tell me that it’s literally like burning money away, and, to be totally honest, he’d…

March 19, 2022 at 06:30AM I think a very common misconception about we beauty editors is that we simply absorb information from brands and regurgitate it. What ever happened to good journalism? is a question I find raised on social media all too regularly. Often, people feel betrayed by beauty editors, especially when you’ve parted with your hard-earned cash to buy a skincare product that came highly recommended, only to be let down.And I totally get it, particularly when it comes to skincare. You see, skincare is expensive business, and sadly, a lot of it really is down to specific concerns, skin type and personal choice. But I can assure you that no beauty editor out there takes skincare recommendations lightly. The skin, after all, is a crucially important organ and should be treated as such. And while we might not always be able to…

March 19, 2022 at 06:27AM Spring arrives tomorrow which means we’ve officially been given the green light to wear some of our new-season fashion favourites. The shops are bursting with new collections but to spare you from doing the legwork I’ve found the best 20 new-in buys you won’t want to miss. From white jeans to gladiator sandals and swapping your trusty black blazer for one in a warmer shade and injecting some serious colour into your wardrobe as the sun starts to shine, here are the hottest pieces to have just landed in stores and online this week. I’ve spent the last few days filtering out the hottest new-in pieces so you don’t have to (in fact, I’ve already shared my go-to spring outfits this week), and instead, you can click through my edit and snap up these perfect pieces before they go, from cult designer sunnies to key footwear…

March 19, 2022 at 06:08AM If there’s one thing we can’t get enough of (which you’ve probably noticed), it’s dresses. Whether for day or night, they serve as the ultimate no-hassle outfit solution that always looks like you put in way more styling effort than was actually required. Choose one correctly, and you have a lifelong partner and a reliable fashion friend you can call upon in times of need.Eni wears a floral mini dress from & Other Stories.Dresses certainly aren’t in short supply this season, either. From slinky slips to puff sleeves, we see so many brilliant options on a daily basis. However, there seems to be one overriding factor here: Many of our favourites come from the same store.Chloe wears a knitted midi dress from & Other Stories. We’ve long been fans of & Other Stories, and it seems the brand has significantly upped its dress game for spring. However,…

March 19, 2022 at 06:05AM Despite the fact that sneakers are a bona fide fashion item, when it comes to future trainer trends, the runway isn’t always a good indicator of what’s coming up, as this item tends to get more of a back seat from most of the big designers. For that reason, I decided to speak to an insider about the biggest sneaker trends we can expect to see for 2022. Titi Finlay, the social media manager for Laced, a leading resale site for sneakers, spoke to me about what we can expect to wear on our feet next year. Finlay told me about five of the biggest trends for the new year, but she also had a few other points that we should all consider in 2022 when shopping for the hottest trainers. Finlay says, “2021 was the year of the…

March 19, 2022 at 06:02AM The team at Who What Wear UK prides itself on uncovering cult items before they’ve even made it off the production line. We’re keen, to say the least, and a great portion of our time is spent documenting and analysing the Instagram posts of the thousands of cool women we follow on Instagram for high-street sightings. In fact, we have WhatsApp groups and Slack channels dedicated to these affordably priced power pieces, and we want to update you on them as soon as possible (after we’ve bought our faves).Our skills are so attuned that, more often than not, we’ll have an inkling about a certain piece before it has hit the big time. Sometimes, you’ll find a flurry of brand-specific action due to a paid activation or a natural desire to wear a particular thing or label. But…

March 19, 2022 at 06:05AM Despite the fact that sneakers are a bona fide fashion item, when it comes to future trainer trends, the runway isn’t always a good indicator of what’s coming up, as this item tends to get more of a back seat from most of the big designers. For that reason, I decided to speak to an insider about the biggest sneaker trends we can expect to see for 2022. Titi Finlay, the social media manager for Laced, a leading resale site for sneakers, spoke to me about what we can expect to wear on our feet next year. Finlay told me about five of the biggest trends for the new year, but she also had a few other points that we should all consider in 2022 when shopping for the hottest trainers. Finlay says, “2021 was the year of the…

March 19, 2022 at 06:08AM If there’s one thing we can’t get enough of (which you’ve probably noticed), it’s dresses. Whether for day or night, they serve as the ultimate no-hassle outfit solution that always looks like you put in way more styling effort than was actually required. Choose one correctly, and you have a lifelong partner and a reliable fashion friend you can call upon in times of need.Eni wears a floral mini dress from & Other Stories.Dresses certainly aren’t in short supply this season, either. From slinky slips to puff sleeves, we see so many brilliant options on a daily basis. However, there seems to be one overriding factor here: Many of our favourites come from the same store.Chloe wears a knitted midi dress from & Other Stories. We’ve long been fans of & Other Stories, and it seems the brand has significantly upped its dress game for spring. However,…