Who What Wear

July 22, 2021 at 07:00AM Let’s be realistic here: Not many of us are heading on holiday this year. Due to COVID restrictions and UK holidays being eye-wateringly expensive, plenty of us have opted for a staycation. But that shouldn’t mean you can’t wear a swimsuit. Thanks to an ongoing heatwave, we have quite a lot of warm weather ahead of us, and a new bikini or one-piece might be in order. If you’re bored of the usual suspects, then you’ll be pleased to know we’ve discovered some of the cooler new swimsuit brands that we’re loving for 2021. Some might have launched a bit ago, but the main thing is that these have all been featured on some of the coolest Instagram stars we follow. The criteria I stuck to for the below selection was that I liked it and that I hadn’t…

July 22, 2021 at 06:30AM I take bodycare very seriously. Compared to the likes of facial skincare and makeup, body products have a bit of a weak rep within the industry. It seems as though everyone wants to know exactly what they’re putting on their faces, but when it comes to the rest of the skin on their bodies, anything goes. But if you’re asking me, body creams and lotions are amongst the most important beauty products around. Ensuring that your skin has optimum levels of moisture is one of skincare’s most fundamental lessons. Whether your skin is naturally oily, dry or sensitive, keeping it hydrated is key to its health. So why do we so often neglect our skin from the neck down? Well, it’s just a bit of hassle, isn’t it? Having to moisturise your entire body every single day when, for the majority of the…

July 22, 2021 at 06:30AM I really do feel for anyone who didn’t experience the ‘90s when it was actually happening. I say this because, with the current trends, it feels as if we’re living in the '90s right now. While those with a minimalistic aesthetic did exist during that decade, what I loved most about growing up in the '90s was the fun we had with fashion. Cycling shorts were bright, prints were loud, logos were slapped on just about everything, and accessories—oh how they made an outfit. From bubble, blow-up rucksacks to running shoes, accessories were statement, and the more of them, the better. Still, perhaps no '90s accessory is as iconic as '90s hair accessories.Before brushed-out waves came on the scene, most of us relied on punchy accessories to elevate our tresses. We added clips, we wore headscarves, we pushed our hair…

July 22, 2021 at 06:25AM Ahh shoes. It’s been so wonderful wearing them again, hasn’t it? All right, so we may be being a touch dramatic, but there’s no denying that, for what seemed like the longest time, shoes (and bags for that matter) have taken a back seat, and instead, we’ve developed some new shopping habits. In lieu of treating ourselves to a new pair of heels to wear with our elegant wedding guest dresses, we snapped up loungewear, knits and candles in numbers never before seen.Still, that was 2020, and right now, as restrictions seem to lift by the week, our outfits now call for something other than slippers. (Don’t worry—they’re not totally obsolete.)So which shoe trends are we kicking autumn off with? We’re sure you’ll be pleased to hear that comfort is still very much a priority as far as…

July 22, 2021 at 06:00AM ‘Freedom Day' might’ve arrived, but it’s fair to say that face masks will, in one form or another, remain a part of our lives for a little while longer. I, personally, plan on having one readily available in all of my handbags. This is an important item for practical purposes, so I’m certainly not suggesting it is purely a fashion statement, but nevertheless, I’m finding myself drawn to the mood-boosting leopard- and floral-printed varieties that are now available.Numerous designers and high-street brands have branched out into face masks, so you can now buy a printed Marni or Rixo mask to match your midi dresses. ASOS also has plenty of reusable face masks, in gingham, polka-dot and animal prints. While if you want to support smaller British creatives or independent brands during this time, then check out Etsy which is a treasure trove of cute printed face masks, with dozens available for under…

July 22, 2021 at 06:00AM It’s been a funny old year for the Great British high street, with various institutions either going under or being bought out by global conglomerates. Warehouse is one such high-street mainstay that was struggling before it was acquired by the Boohoo Group along with a few other big-name brands. We weren’t sure what to expect from this new iteration, but we can safely say that—if Instagram’s best-dressed influencers are anything to go by—it’s been given the fashion stamp of approval.We’ve noticed Warehouse’s dresses, in particular, have been a hit with the influencer crowd this summer, and we can certainly see why. From statement cut-outs and dramatic colour-block prints to bow-tie backs and chic T-shirt dresses, we have been so impressed with the brand’s expensive-looking offering this season. When scrolling through Instagram, we lose track of the number of Warehouse frocks that we spot,…

July 22, 2021 at 05:09AM We can talk all day about how much we adore French brands, from the styling tricks owned by the country's chicest to the stars and street style gurus you should look to for excellent Parisian style. But what about the best French fashion brands that enable all the above? There are loads of them. From the super-luxe established designer Parisian fashion houses (Dior, Saint Laurent and Chanel) through to newer and more affordable startups like Sézane or The Frankie Shop, there’s a veritable gamut of Gallic labels to get to grips with. And that’s before we even get started on the incredible midrange section the French industry has licked. Think of some of the names you know, such as Maje, Sandro and Claudie Pierlot. They’re the cherry on top of a particularly tasty contemporary fashion sundae.French creator of Musier Paris Adenorah carrying…

July 22, 2021 at 05:05AM When shopping on a high-street budget, it’s all too easy to fall for the trend-smashing charms and very regular new-in arrivals at Zara—we’re only human. The Spanish superbrand works fast and efficiently and never appears to miss a beat when it comes to the items we want to fill our wardrobes with at any given moment. In many instances, Zara can be credited with setting retail trends that other affordable stores follow—think of how every brand scrambled to produce a loose-fitting polka-dot midi when that dress took off a couple of summers ago. Right now, the store's shoe collection is strong, and the vibrant colours on offer are giving many of us the feels, but there are other ways and other shops that provide the same level of inspiration and excitement.If you want to be truly on top of your consumption, then…

July 21, 2021 at 08:00AM Personal style can be mastered at any age—there is no magic number or milestone birthday that can claim to be the pivotal point. Some lucky fashion lovers manage to find their signature look early on and hold onto it throughout their lives, adjusting and updating it ever so slightly to suit the changing times and trends. For others, understanding the outfits and clothes you feel most comfortable in can be a more arduous and experimental process.Whichever camp you reside in, there’s no denying that as you get older, your tastes and wardrobe needs change. For example, aged 33, I now realise that all of the cheaper, trend-ticking items I bought on the high street in my 20s haven’t stood up, so I’m endeavouring to buy less and buy better. My mum, who is in her 70s, is still…

July 21, 2021 at 08:00AM Probably one of the most overlooked hairstyles out there is mid-length hair. Between short pixies and chin-grazing cuts and long, lustrous tresses, we often forget just how chic mid-length hairstyles can be. But right now, that seems to be changing.Chances are, if you’re anything like us, you’re looking for a way to freshen up your look, and we all know the easiest way to do so is with a new hairstyle. And it seems the look fashion girls are backing is the long bob, otherwise known as the “lob.”The long bob’s sudden rise through the hair ranks is likely a combination of two things: It’s being sported by those who had shorter hairstyles before lockdown which have subsequently grown out due to the lack of salon appointments, and those with longer hair have been flocking to their hairdressers en masse…