Who What Wear

August 04, 2021 at 06:00AM Although the big-name high-street brands (H&M, Mango, etc.) will always have a special place in my heart, there’s something exciting about coming across a lesser-known label. Of course, there’s nothing wrong with buying into the latest trending item. However, as all true fashion lovers will know, it can be easy to become disillusioned by the identikit ensembles that can come from sticking to the well-trodden path.My solution? Take some time every few months to dig around online and discover some new brands. This will ensure that your wardrobe is kept fresh, diverse and individual and help avoid the awkward outfit-clash moment. To save you time, I’ve scoured the internet and interrogated the Who What Wear team to find our top lesser-known affordable brands and their best new-in pieces. Prepare to smugly name-drop these labels next time you WhatsApp your fashion-loving friends.Aligne…

August 04, 2021 at 06:00AM If you were to take a look through my beauty stash it would quickly become evident that while there are certain makeup items that I undeniably love—the sheer quantity of tomato-red lipsticks and liquid highlighters in my dressing table speaks volumes—it’s obvious that I’m a skincare girl at heart. That’s not to say that makeup doesn’t bring my joy; the cheer-inducing benefits of a vibrant eyeliner or bright shadow shouldn’t be underrated. However, while basic makeup products like foundations and concealers usually make their way into my rotation, I tend to swiftly donate more adventurous products—I’m talking glitter eyeshadows and holographic highlighters—to friends who’ll be able to show them a little more love.So, it’s as much a surprise to me as it is to anyone that a new launch from Morphe 2—the cool Gen Z sub-brand of US makeup brand Morphe—not only caught my attention, but has since taken up permanent residence in my…

August 04, 2021 at 06:00AM While some are returning to European beaches for the first time since lockdown, others are choosing to holiday a little closer to home this year at the nearest seaside town. Whether you’re packing for a trip abroad or a staycation, below we’ve combed through Instagram to find some of the best summer holiday outfits that will suit all itineraries. Whether you are in Wales or Mykonos, this is an opportunity to dress up and have fun with your outfits once again. The looks we have saved all have an adventurous spirit, with bold rainbow prints or interesting layering and silhouettes. Think scarves as tops, backless blouses and wacky jumpers.Wherever you’re heading this August, we think you might find some outfit ideas you’ll love below—and so we’ve provided shopping inspiration for each.Yes, she’s styling a scarf as a top. The…

August 04, 2021 at 06:00AM There have been countless moments throughout history when fashion has been a signifier of change: From the eradication of the corset and the sexual liberation of the mini dress, to the power suits of the 1980s, it has a unique power to speak to both the political and cultural shifts that are occurring at any given moment.The ‘roaring '20s' has got to be up there in the fashion hall of fame when it comes to clothing’s symbolic power. Broadly considered a period of economic prosperity that spread after the desolation of World War One, it was a decade that saw an explosion of innovation within the world of art, culture and style. Hemlines rose, waistlines were relaxed and hair was bobbed: The 'flapper’ was a symbol of women’s liberation from traditional Victorian ideals.Jump forward 100 years and the fashion industry is experiencing a second 'roaring '20s’ of sorts. While a global pandemic is a…

August 04, 2021 at 06:00AM We’ve done our best to keep it all together over the last year or so, but there’s no denying that our beauty routines sure have changed. For better or worse, we’ve been tasked with taking matters into our own hands when it comes to everything from chemical peels to hair colour. And while we’ve gotten pretty good at executing at-home gel manicures, too, we can’t help but think of how nice it could be to use this extra time away from prying eyes to give our nails some breathing room away from that perfect-looking but sometimes damaging cured lacquer.Fun fact: A number of nail polish brands have upped the ante by improving on their traditional nail polish formulas to look, feel, and perform more like gel, without the need to cure it under a light. And, of course, if you panic-purchased an at-home gel…

August 04, 2021 at 05:00AM Hunting down the best T-shirt brands is like searching for the holy grail of fashion. Such is the importance of the quest for many fashion lovers. Here at Who What Wear, we’re always being asked where you can find perfect tees to add to your wardrobe staples. But first off, it’s worth reminding ourselves of the requirements that make an incredible T-shirt. For starters, they should fall just right—not too clingy and not too loose (unless you’re after the oversized look). Other factors include it being in a block colour (with the exception of the Breton) for maximum styling options. Our preferences are tees in black, white or grey—although other hues are acceptable as well. (Wild, we know.)Finally, there is one last trick that we highly recommend when on the hunt for this basic: Try shopping outside of the women’s department. The…

August 03, 2021 at 08:00AM As a fashion editor, I always get questions about the secret to a well-assembled wardrobe, to which I have the same answer: versatility. Ideally, your wardrobe should include some premium pieces mixed among more affordable items, with a dose of vintage and second-hand for good sartorial measure. It’s this eclectic mix of brands and price points that will ensure your clothing reflects your personality. As the saying goes, variety is the spice of life—and, naturally, you want your outfits to be spicy, too.That said, I understand the appeal of snapping up an entirely new outfit from just one store. First, it’s an effective use of your time, as it doesn’t involve having to traipse around every shop or browse every new-in section. Chances are it’ll also look seamlessly pulled together, as the brand’s honed aesthetic will be evident in every piece.While I…

August 03, 2021 at 08:00AM The skin around your eyes is very delicate and thin, so you want to be gentle with it. That means using the right products and avoiding rubbing, scratching, or pulling at the area. Because that area is so sensitive, you might also find yourself dealing with things like dark under-eye circles, dryness, and puffiness. The latter part is one thing I’ve been dealing with a lot lately, so I went to a dermatologist for some answers.In fact, puffy eyes are one of the most common concerns that patients bring to their dermatologists, says Kathleen S. Viscusi, MD, FAAD, FACMS, co-founder and partner at Dermatology and Surgery Specialists of North Atlanta (DESSNA). Treating puffy eyes is a bit more complicated than you would think. “Effectively addressing this concern for each patient is much more variable. Just as there isn’t…

August 03, 2021 at 08:00AM For those of you who live in jeans and trousers, curating a strong top selection is key, particularly in summer. In lieu of a coat, jacket or knitwear, your top will need to work even harder to ensure your overall outfit hits the sartorial sweet spot.One of the best things about tops is you don’t need to spend excessive amounts to get your hands on a good one. And with international travel still in short supply, the high street has channelled all of its usual holiday-wardrobe energy into creating excellent pieces you can style up on home soil. Cue a slew of impressive and affordable tops that have dropped just in time for summer.This two-part look is near impossible to get wrong and 100% can be assembled using pieces in your current wardrobe. Still, if you’re looking for a…

August 03, 2021 at 06:15AM I’ll admit there are a lot of minimalist edits knocking about these days. Whether it’s the high street offering luxe-looking pieces or designer brands whose whole aesthetic is about pared-back simplicity, it’s a trend that’s been inescapable for the past few seasons. Daniel Lee’s designs for Bottega Veneta have obviously been a huge influence, as have The Row’s covetable pieces, but let us not underestimate the lasting legacy of Phoebe Philo’s Celine too.  Here’s why it’s so popular: It screams understated luxury, even when it might not be. Case in point: H&M’s new minimalist edit.So how do less-expensive brands achieve this rich aesthetic? It’s all about the silhouettes, the cut of the pieces, the fabrics and the colours chosen. An obvious choice for the minimalist palette is black, but there are also white and grey, plus true blue when it comes to…