Who What Wear

August 06, 2021 at 08:00AM My hair has recently reached that awkward in-between length: it’s no longer the mid-length lob that I visited the hairdressers for last year but it can’t quite be considered a long hairstyle yet. Instead, it’s sitting rather uninspiringly on my shoulders causing me to seriously consider going for the chop. I’ve experimented with shorter hairstyles over the years but have never taken the plunge into a full-on bob.However, with my Instagram feed starting to fill up with dramatic, post-lockdown haircuts, I have to admit that I’m seriously tempted to forgo my lengths in favour of something shorter, choppier and infinitely cooler. And a quick look online confirmed that the bob might just be the hairstyle of 2021. From Fearne Cotton to Lily James, so many celebrities have undergone major short hair transformations over the last year, and their styles look seriously amazing.Keep scrolling for 38 celebrities and fashion girls that are stepping out in the…

August 06, 2021 at 07:00AM Backless bras are quite a controversial subject. For starters, do they really do anything? And wouldn’t it just be easier to go braless? It’s a yes to both for us, which proves exactly why this is such a tricky lingerie item to pin down and feel content with. So if you’re in need of a bit of support and don’t want to feel exposed (not to mention if you have a fuller bust), there are definitely outfits that require such an item. Whether that’s a plunging and revealing top, dress or jumpsuit, a backless bra can come in handy and really make your whole look.But like strapless bras, they’re a much-maligned item in the world of fashion. We’re quick to condemn the lingerie without even ever trying to find ones that work. To remedy this, we hunted down…

August 06, 2021 at 06:15AM As several warehouses and stores shuttered over the past 12 months, the fashion industry faces huge challenges and strains that pose an inevitable threat to businesses. Many of us won’t be shopping in the same way right now, but even a like on Instagram or a message of support can provide a boost for these brands. I certainly don’t want anyone to feel like they have to buy more right now, but at the same time, after working in the fashion industry for nine years, I want to support the brands and pieces that I love and treasure.As an editor at Who What Wear, I typically spend a lot of time looking at new-in products, and so every week, I update this story with the pieces that have caught my eye and that really stand out. The weather…

August 06, 2021 at 06:08AM Hold up—there are actually items Who What Wear UK editors won’t buy from Zara? I know—we can barely believe it ourselves, but it’s true. Just like everyone else, we have pieces we find ourselves gravitating towards and others we avoid at all costs. And today, we’re here to share exactly what we prefer not to buy from the fast-fashion retailer. Admittedly, while the “don’t-buy” lists are significantly shorter than the “must-buy” lists, the reasoning behind each editor’s answer is worth hearing out, especially if you’re on the fence about purchasing one of the items for yourself.Now, we aren’t saying you shouldn’t be shopping for these at Zara. (Heck, some of the items our editors would rather not buy might be your favourite Zara section, and that’s okay—we all have our preferences and opinions.) Truly, in this situation, there’s no right or…

August 06, 2021 at 06:07AM Like so many, my shopping habits have changed vastly over the past 18 months. My second-hand intake has gone up by about 100%, and I find that I have more willpower than I previously did when scouting out the various new-in sections I browse daily—which I only do as part of my job, of course…Ordinarily, I’d have a wish list as long as my arm filled with shoes and dresses to wear to weddings, pieces I want to pack for holidays and a handful of chic items to wear to work. Now, aside from the four weddings I have on the horizon, for which I’ll be wearing outfits I already have in my wardrobe, I haven’t felt the insatiable need to buy anything new. Still, on the cusp of a new season, I thought I’d perhaps take a look at the latest collections from…

August 06, 2021 at 06:00AM Honestly, I’m not really sure whether summer is officially here or not. In London, we seem to have settled on a climate that’s not too dissimilar to what I imagine living in a tropical rainforest would be. It swings between bright sunshine and intense downpours, and is certainly not conducive to good hair days (for me, at least). Nevertheless, there’s plenty of amazing summer hair inspiration to be found right now, so think of this as a wish list for not only your hair but also for the glorious summer that might still be to come.From low ponytails decorated with the prettiest hair accessories to artfully dishevelled buns for major cool-girl vibes, summer’s hottest hairstyles are all about having fun. Unlike the more elegant wedding guest hairstyles that are trending right now, summer styles are effortless, fuss-free and look…

August 06, 2021 at 06:00AM What do you wear when the summer heatwave is a distant memory, yet the chill of autumn hasn’t quite set in? Or when the temperature gauge is reaching 20ºC, but there’s little to no chance of it escalating into the 30s? Yep, there's always that moment in between seasons when dressing becomes a bit of a guessing game, and you are guaranteed to end up alternating between sweaty mess and shivering block of ice over the course of one day. Luckily, & Other Stories has just dropped the answer to our fashion prayers in the form of its Paris Atelier Pre-Fall 21 edit.  For us, the secret is smart layers: Think shirts, jeans, insulating jackets, the odd summer dress and a versatile selection of shoes that stretches from loafers to sturdy boots. & Other Stories has certainly ticked all of the above boxes with its latest edit, which includes…

August 06, 2021 at 06:00AM There’s nothing quite like the inexplicable satisfaction of a really good outfit. Sometimes it can be hard to put your finger on what it is exactly that makes something work: It could be a clever colour combination, an unexpected silhouette, or even a subtle trim on a pair of trousers. As a fashion editor, it is my job to keep an eye out for these winning ensembles. It’s a tough job, but someone’s gotta do it. We even have a channel on Slack that is literally dedicated to great outfits, and boy, are there plenty to choose from. This story is essentially a line-up of all the fabulous outfits that have been given the Slack-channel seal of approval. I find that the looks that stand out to me are often relatively simple in composition but pack a punch via colour, print or fabric. Tonal dressing is the perfect example…

August 05, 2021 at 12:19PM What is behind our continued obsession with tie-dye? And when I say ‘our’, I mean everyone, not just the fashion crowd. While the trend might have exploded on the runways a few seasons ago (Dior, Proenza Schouler and Versace, to name a few), it wasn’t until we hit the first lockdown that the trend suddenly became the print du jour, with online global shopping platform Lyst reporting a huge increase in searches for the print last year. I think part of its appeal is to do with its roots—most recently in '60s hippie culture and as such is associated with a more laid-back lifestyle. In a world where anxiety is, understandably, at an all-time high, tie-dye gives the impression of being more chilled out even when you probably aren’t. Personally, my motivation for wearing tie-dye is somewhere in between all the above…

August 05, 2021 at 08:00AM While social media can be a hub for all things fashion and beauty, skincare is a topic that can get a little tricky, especially when certain products start to trend. I’d be lying if I said I haven’t been guilty of succumbing to a viral product only to be disappointed when it didn’t exactly work for my skin. While following trends for clothes and makeup can be an easier feat, with skincare, it’s crucial to be cautious because what works for others may not work for you, and some products may seem like they’re working but can actually cause damage and irritation later on. It’s important to pay close attention to the ingredients before purchasing a product and to consult an expert if possible, especially if you’re facing specific skin concerns. Since I’ve been seeing quite a few products circulate around social media that have…