Who What Wear

March 31, 2022 at 07:00AM Sometimes a dress comes along that beats all other dresses. It might be for how show-stoppingly beautiful it is— like a Cecilie Bahnsen or Molly Goddard flouncy number— and sometimes it’s for its wide appeal and how incredibly versatile it is— think about that Zara polka dot number from back in 2019. Well, this year & Other Stories has its own answer to the easy, throw on style and it comes in the form of a flowy, puff sleeve midi dress in particular. A version of the dress has actually featured in the high street brand’s spring collections for the past few years now, each with a slight variation— a longer sleeve or a straighter neckline perhaps— but with the same flattering shirring, flowy skirt and pretty array of prints every time. It’s always proved to be one of the brand’s bestsellers and…

March 31, 2022 at 07:00AM When it comes to shopping for jeans, we’re positively spoiled for choice. Some would say too much choice, in fact. With so many brands, cuts, styles and price points, it can be really, really hard to know where to start. But that’s why we’re here. To be your fashion agony aunts who do the leg work researching, trying, and analysing the best jeans out there so you don’t have to. Then cutting through the noise and bringing you the pairs we actually rate as editors, and the ones Who What Wear UK readers are genuinely buying again and again (a sure fire sign of a winner).Which happens to be the case with & Other Stories’ Favourite Cut jeans. We can see from our data that they’re not just favourite in name— they’re actually the most popular style featured on our site by a mile…

March 31, 2022 at 06:01AM Wedding ceremonies looked a little different over the past couple of years, but if you’re anything like us, you’ll now have invitations coming in by the handful for 2022 celebrations. Being fashion editors, we can’t help but plan our outfits way ahead of time, and thankfully, there’s plenty to choose from this season—whether you’re in the market for a slick suit or a flowing floral maxi.There are various factors to consider when choosing an outfit for an important event: the venue, the dress code, the weather and even how long the ceremony is going to last. Then, there’s the sheer number of dress options to choose from (not to mention the tailored and jumpsuit alternatives—but that’s a whole other article). From lace and chiffon to silk and organza, we really are spoilt for choice.More than anything else, we’re just excited about getting dressed up again, putting…

March 31, 2022 at 05:56AM April is upon us, and although we can officially say spring is here, the weather, however, still can’t seem to commit to the change in season—one minute it’s glorious sunshine then, the next, it’s threatening to downpour. Ah, Britain. So what do you wear when spring isn’t quite making an appearance and you can’t be doing with the cold weather anymore? Take outfit inspiration from some of our favourite influencers, of course.After trawling through their Instagram accounts, we managed to come up with seven key looks that are ideal for any sort of changeable weather April might throw at us. From cool layered outfits to co-ords that are right for the office (and won’t have you freezing), there are plenty of ideas you’ll want to copy immediately. So much so, we’ve already begun incorporating them into our outfit rotations. Keep scrolling…

March 30, 2022 at 06:52AM Our hair has been through a lot in recent years. With the two-year anniversary of the first wave of salon closures, it’s fair to say our strands have been subjected to their fair share of damage. But this year, the hairscape is looking optimistically different.For starters, appointment availability is aplenty, and it finally feels as though our hair routine (for the most part) is back to normal. While 2020 was spent trying to make our pre-lockdown cut last as long as possible, 2021 consisted of trying to get our strands fighting fit after all of the neglect. Now, with 2022 in full swing, we feel confident enough to say that this year is the year for hair—and we’re ready for change.To get an idea of the sorts of hair trends that will be popular this year, we reached out to some of the top stylists and experts…

March 30, 2022 at 06:08AM We all want to look like our most polished selves, don’t we? And although, sadly, I’m not here to provide you with a week at a spa or an endless allowance at The Row, I am here to bring you a treasure trove of the most expensive-looking pieces on the high street every week. It’s my mission to prove that you can find premium pieces to elevate your wardrobe without the designer price tag and to make it easy for you to pinpoint the items on the high street that are really worth adding to your wardrobe. There are some amazing gems out there that your friends won’t believe aren’t designer, but there’s a lot to sift through to find them. That’s where I come in. As a Who What Wear editor, I scroll new-in collections as a hobby, and I can…

March 30, 2022 at 06:18AM While I think that the importance of wearing SPF is pretty universally known by now, it doesn’t take away from the fact that a lot of people still avoid using it on a daily basis. It might well be the only product that actually protects our skin from sun damage—including the resulting pigmentation, dryness, fine lines and potentially something worse—but I’ll admit that it’s hardly the most luxurious of skincare products to use. In fact, some are downright horrible to wear. While I now wear sunscreen religiously every single day (I’ve heard too many horror stories from dermatologists to skip it), I actually avoided it entirely for years for fear that the traditionally thick and greasy SPFs would clog my pores and exacerbate my breakouts. However, facial sunscreens have come on leaps and bounds since then with textures becoming more lightweight and pleasant to use.…

March 30, 2022 at 08:00AM Hi, I’m Emily, and I have expensive taste. As far back as I can remember, I’ve always had a preference for the finer things in life (a fact my parents have always lamented). It’s probably why I ended up working in fashion in the first place after being attracted by the beauty and luxury of it all. The thing is, like most of us, I don’t have the budget to indulge these habits often, and although sometimes I might be tempted, I’m not about bankrupting myself to own a full designer closet. Instead, I admire from afar and choose my moments to invest in capsule pieces that will elevate my wardrobe most effectively—a classic designer handbag, for example, or a beautiful coat that I know I’ll wear again and again. For my day-to-day wardrobe, though, over my 10 years of working…

March 30, 2022 at 08:00AM “Benjamin Buttoning.” Ageing backwards. Stopping time. If there’s one effect or buzzword that elicits the same visceral reaction from beauty editors, skincare experts, and customers alike, it’s anything with the term anti-ageing in it. The truth of the matter is this: There’s no miracle cream, gel, serum or treatment that has the power to actually reverse or halt the signs of ageing on the skin. (Sorry, it just doesn’t exist.) That said, there are a small number of products that come pretty close, and we’re about to share an edit of them below.Per a roster of celebrity makeup artists—Emily Cheng, Naoko Scintu and Emma White Turle—we’re uncovering a curated selection of the best anti-ageing moisturisers. The keyword here being curated because according to them, not every cream or moisturiser on the market works the same. Luckily, they find that the below six do wield high-performing effects…

March 30, 2022 at 08:00AM For the longest time, Victoria Beckham subscribed to her Posh aesthetic—think lots of black (or at the very least, muted) outfits and a whole host of tailoring. Of course, these pieces still populate her wardrobe, but we have noticed that VB has been gradually introducing more colour into her outfits over the last couple of years. It might have started subtly, but now, even with public appearances becoming rare, when we do see her step out, she’s often sporting clashing, block colours in ways we wouldn’t have been able to predict a decade ago. And her latest look is a testament to just how experimental her style has become. This week, for Saint Laurent’s A/W 22 runway show during Paris Fashion Week, it wasn’t David that VB had on her arm. Instead, she was accompanied by her son Romeo in what…