Who What Wear

September 07, 2021 at 06:09AM Assembling trendy outfits is always a priority for fashion types, particularly at the beginning of each new season when you no doubt want your looks to feel fresh. But you needn’t spend frivolously to ensure everything you wear is of the moment. Instead, it all comes down to clever styling and pairing certain pieces with one another to help them unlock their full style potential.Sure, you might feel the need to invest in a couple of new hero buys to breathe a new lease of life into your existing wares, and we certainly won’t judge you for doing so. Still, we firmly believe that there are plenty of trendy outfits to be found already hanging in your wardrobe.To help us illustrate our point, we’ve found some incredible outside-of-the-box outfits which we think you’ll be able to re-create with minimal effort…

September 07, 2021 at 06:05AM Any regular Zara shopper will know the high-street retailer launches new clothing all the time. (In fact, it is a little known secret that the brand releases new clothing as often as twice a week.) Therefore, inevitably, there’s always an abundance of options when trawling through the Zara website, though right now specifically the brand’s offering seems to be particularly strong. Transitioning into autumn, Zara has launched an array of elevated knitwear, classic coats, expensive-looking boots and long sleeve dresses to create the ideal capsule wardrobe for September and onwards.  From the colour pop knit that will be a comfy WFH staple to a pair of feel-good printed trousers that are perfect for dinners out, Zara has delivered on all the clothes you want to wear when the mercury plummets.Of course, scouring the Zara website can be an arduous task, so we’ve taken the liberty of doing that for…

September 07, 2021 at 06:00AM Whether they’re trialling this season’s divisive colour trend, stepping out with the latest hot-off-the-press designer bag or championing an undiscovered label, fashion girls love being ahead of the curve. The moment something reaches peak style saturation, you’ll often see them doing a full 180 in order to hold onto their individuality. This season, this has manifested in the reemergence of the baggy jean, aka the denim style you thought you left behind in the noughties. Sorry about that.Brought on by the straight leg jeans' proliferation both on social media and amongst the general public over the last few years, this throwback style has garnered a steady stream of fans amongst Instagram’s trend-setters, who have relished their nonchalant, low-slung appeal. While I would never encourage people to pick up or drop trends purely because they’re ‘in’ or 'out’, or simply too ubiquitous, I do enjoy the fresh outfit inspiration that these industry…

September 07, 2021 at 06:00AM I spend hours upon hours scrolling through TikTok for two main reasons; to get a good giggle or two in before bed and to add the latest viral beauty products to my basket (if they aren’t already sold out, which is usually the case). Over the past year, we’ve seen the likes of everything from the NYX Shine Loud Lip Gloss to KVD Beauty's Good Apple Skin-Perfecting Foundation Balm go viral in just a matter of hours. I’ve basically made it my mission to try and get ahead of the game with the latest trending beauty products.So when I came across TikTok Makeup Artist Mikayla Nogueira talking about an eyeshadow she was obsessed by (with more shades than you could imagine) I was intrigued. The first of several videos shows Nogueira talking about her recent purchase of 17 dazzling eyeshadows that look like glitter pigments, but…

September 07, 2021 at 06:00AM As much as I love my expensive skincare, I do love a good drugstore staple. When you can get an amazing moisturiser/serum/face wash/eye cream that is just as good as the pricier counterparts, why not take advantage of that? In fact, I would dare to say some of the formulas are even better than the more expensive options. Personally, I’m about 50/50 when it comes to my collection of high street and “designer” skincare products. I like to mix and match, and I’m always updating my rotation with new finds. For example, some days, I could use a drugstore makeup remover, daily moisturiser, and face wash but will apply a £126 vitamin C serum. It’s all about a balance, right?But I understand it can get a little overwhelming when you’re shopping the aisles of Boots because there are so many…

September 07, 2021 at 06:00AM Despite the fact that we’re about to experience a heatwave in September, I’m only thinking about autumn and what to wear this coming season. Give me knitwear, boots and denim over summer dresses any day. I decided to hit up some of the coolest women on Instagram I could think of, whose style I often look to for inspiration. They’re mostly quite minimalist dresses but with a twist, which is how I like it. Not only did these five women all give me great outfit ideas, they picked some interesting pieces too, some which I would never have thought of. In the shopping picks below you’ll find gorgeous jewellery that are sure to be life-time proofed as well as classic handbags that will be great for any occasion. But it’s not just designer wares you’ll find, there are also great…

September 07, 2021 at 06:00AM If you’ve ever wanted to know what’s really inside the makeup bags of the most stylish women in the industry, you’re in luck. We’ve created a new column—Inside My Makeup Bag—to uncover the beauty products our fashion friends genuinely keep in their daily rotation and how much their stashes actually cost. I’ll be delving inside their bags on your behalf and totting up every item in there, from the most expensive to the cheapest. Not only will you be left with an incredible shopping list, but you’ll also get a realistic price tag to boot. Is there someone whose makeup bag you’re dying to see? Slide into my Instagram DMs with your requests, and I’ll see what I can do. This month, we’re delving inside the everyday makeup bag of content creator, makeup artist and Vieve Founde, Jamie Genevieve. With over 1.4 million followers…

September 07, 2021 at 05:00AM For fashion editors, few things are more exciting than new autumn accessories. After months of swimsuits, straw totes, and floppy bucket hats, we’re craving outfit “completers” that are a little more polished. (Yes, we know polished is an overused word, but it’s highly accurate in this case.) Bring on the knee-high boots, cashmere scarves, and structured handbags. Now that you’re fully aware of the A/W 21 fashion trends, it’s time to get to the specific extras that you’ll want to wear over and over at this time of the year, any year.There are plenty of reasons to continue to be cautious out there, and things aren’t back to normal by any means. However, it’s safe to say that there’s a renewed sense of excitement to do some shopping and dress for the outside world this fall. That said, there’s no…

September 06, 2021 at 11:00PM Ask any stylish person which bag they use the most, and we guarantee it will meet the following criteria: something with a longer, crossbody strap that allows for unfussy, daily wear; a chic, timeless style and finish that doesn’t try too hard; a roomy piece that will hold the essentials without feeling too giant; and a premium, durable material that withstands regular usage while remaining polished, neat, and sophisticated. When you find the holy grail of bags, you’ll never think twice about which bag to throw on every morning. And for us, the quest is over. Mulberry’s new addition, The Sadie, ticks all the boxes. Our fashion hearts have skipped a beat.The newly launched line of Sadie satchels has a style for every discerning shopper. There are more unusual colourways like meadow green (think of a lush, acidic grass hue) and cloud (the dreamiest of blues) for those who want their…

September 06, 2021 at 12:00PM Think back to the late ‘90s. We watched Friends religiously, Green Day T-shirts were all the rage, nu-metal culture was on the rise, shoes came in the form of Etnies or DCs and you couldn’t move for the amount of Dickies and Carhartt being worn by the nation’s teenagers. Today, however, I want to talk about the '90s jeans we all wore. From my memory, the predominant look was an ultra baggy style had to be so long and loose they soaked up any amount of water on the floor. If it rained, you would inadvertently end up with a pair of two-tone jeans. And much like other Y2K trends, these trousers are back. Right now, one pair in question is incredibly popular: Weekday’s Rail Mid Loose Straight Jeans. It’s easy to see why—this pair is the classic '90s baggy jeans with a…