7 Going-Out Looks That Don’t Feel Try-Hard

September 09, 2021 at 06:24AM Whether you’re a karaoke-and-cocktails kind of person or prefer a quiet drink and a bite to eat at your pub, we’re willing to bet that you already have a going-out uniform that you subscribe to. Still, after months of having little to look forward to on the weekend other than a takeaway and a box set, now that our favourite after-dark haunts have opened once again, we’re finding that we don’t have the energy to dress up in fancy clothes like we used to. Cue casual going-out outfits. It’s good to shake up your outfits from time to time, and there are plenty of laid-back but chic looks to try for your next Saturday night out. Some of our favourite fashion people, who have already embraced going on nights out again, have lots of fresh new outfit ideas, which, you’ll be pleased…

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“What Should I Wear in Autumn?” Is a Big Question—We’ve Just Answered It

September 09, 2021 at 06:21AM What should I wear in autumn? It’s a question we’ve been asking ourselves for a least a few weeks now, and we think we’ve just about covered it. We’ve talked you through the top trends for the season ahead and gone into detail about the boots that are set to dominate for the next six months. We’ve charted the best new-in pieces from the chicest high-street stores and confirmed which prints are going to be splashed over everything for the foreseeable. This, of course, is all excellent information and inspiration to refer back to, but when you boil autumn fashion down to its bare bones, what are the pieces you need to stylishly navigate the season? Today, we’re here to show you just that. The key to having a blessed autumn wardrobe is to surround yourself with an arsenal of reliable seasonal basics, pieces that are interchangeable and can…

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These 8 Retro Autumn Trends Will Always be Cool

September 09, 2021 at 06:16AM It’s not just during #SecondhandSeptember that the team at Who What Wear finds inspiration in thrifting and trends of the past. There’s at least two of us on the team—myself and Joy Montgomery—who are self-confessed vintage fanatics, and a great deal of our communication includes sharing great Etsy finds for each other or new Instagram dealers to bookmark. Joy has a monthly column dedicated to secondhand shopping, we extol the virtues of rewearing anything and everything as much as possible, and every time a new-season rolls around we try our very best to dig around for the trends that might already exist in your wardrobe or can be easily bought pre-loved. Autumn 2021 is looking particularly retro, which is fantastic news for those of us who like to look back and give a vintage spin to our modern wardrobes. Yes, Y2K and the ‘90s…

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A Definitive List of the Shoes Taking Over This Autumn

September 09, 2021 at 06:12AM Ah shoes. It’s been so wonderful wearing them again, hasn’t it? All right, so we may be being a touch dramatic, but there’s no denying that, for what seemed like the longest time, shoes (and bags for that matter) had taken a back seat, and instead, we developed some new shopping habits. In lieu of treating ourselves to a new pair of heels to wear with our elegant wedding guest dresses, we snapped up loungewear, knits and candles in numbers never before seen.Still, that was 2020, and right now, as we pick up our lives where we left off, our outfits now call for something other than slippers. (Don’t worry—they’re not totally obsolete.)So, which shoe trends are we kicking autumn off with? We’re sure you’ll be pleased to hear that comfort is still very much a priority as far…

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These Fashion Editor–Approved Boots Will Be Big News This Autumn

September 09, 2021 at 06:00AM Saddle up your horse, throw on a plaid shirt and ready your Woody puns, because the Wild West has made a storming return this autumn and it shows no sign of slowing down. From fringed jackets and high-waisted denim to yolked shirts and saddlebags, the cowboy uniform has cemented itself as an accepted part of the fashion editor’s wardrobe. Our favourite item, however, has to be cowboy boots.Making its presence felt both at fashion week and on Instagram feeds, this boot style is no longer a novelty in the shoe lineup and rather a reliable staple that is challenging classic knee-highs for the top spot. If the idea of an elaborate cutout detailing or snake print is enough to make you run for the hills, then rest reassured that 2021’s offering is wide-ranging. There are plenty of subtle,…

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The 5 Skincare Mistakes I’ve Stopped Making Since Being a Beauty Editor

September 09, 2021 at 06:00AM There are certain beauty rules that experts and editors just love to enforce. Whether it’s not using heat protection before you straighten your hair or occasionally drifting off without removing your makeup, everyone is guilty of committing a beauty sin from time to time, right? However, it can often feel as though, should anyone break such rules, there is very little room for redemption. And I must admit, this is something I feel a little uneasy about. You see, beauty aficionados on Instagram are keen to highlight our wrongdoings. In fact, many would have you believe that the very act of using micellar water without washing it off or (God forbid) not cleaning your makeup brushes every week is up there with some of the worst crimes.For many years, I resented this approach to educating the masses on the importance of a great beauty…

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Let’s Talk About Leggings—Here’s What to Wear With Them for Autumn 2021

September 09, 2021 at 05:00AM Leggings are staples in many wardrobes given their versatile and comfortable nature. While some specific pairs are great for various workouts, the stretchy pants also work for those day-to-day looks when you’re out and about. Today, I thought I’d talk about the latter and showcase some of the chicest pieces to wear with leggings for autumn 2021.In reality, you could pair a smattering of items with leggings, but there are a few key pieces that I think will elevate your legging looks even more. I scrolled through Instagram to uncover the forward items some of my favorite fashion follows are styling with their leggings right now. There’s everything from a bold outerwear choice to a specific knitwear silhouette that’s quite polished.All of that shopping and styling inspiration is coming at you below.A white button-down shirt is timeless, and one in…

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Alexa Chung’s Wardrobe Is the Inspiration You Need for 2021

September 08, 2021 at 01:18AM When Alexa Chung first started being photographed in 2006, she almost instantly changed the way we dressed. Over a decade (and many pea jackets, navy sweaters, thigh-skimming dresses, ballet flats and denim cutoffs) later, she is still one of the most copied style icons on the planet. There’s a reason she’s won the British Fashion Awards Style Icon Award three times (and counting).Alexa has managed to turn her innate style into a business, of course, with sellout clothing collections for AG Jeans and Marks and Spencer, and in 2016, she launched her very own label called AlexaChung. All the pieces were exactly what we imagined she’d wear herself, from pinafore denim dresses to pretty collared shirts—meaning we’ve never had such a clear-cut chance of paying homage to the style setter.While we’ve had hardly any red carpet events to…

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Alexa Chung’s Wardrobe Is the Inspiration You Need for 2021

September 08, 2021 at 01:18AM When Alexa Chung first started being photographed in 2006, she almost instantly changed the way we dressed. Over a decade (and many pea jackets, navy sweaters, thigh-skimming dresses, ballet flats and denim cutoffs) later, she is still one of the most copied style icons on the planet. There’s a reason she’s won the British Fashion Awards Style Icon Award three times (and counting).Alexa has managed to turn her innate style into a business, of course, with sellout clothing collections for AG Jeans and Marks and Spencer, and in 2016, she launched her very own label called AlexaChung. All the pieces were exactly what we imagined she’d wear herself, from pinafore denim dresses to pretty collared shirts—meaning we’ve never had such a clear-cut chance of paying homage to the style setter.While we’ve had hardly any red carpet events to…

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45 of the Coolest French Fashion Brands Everyone Should Know

September 08, 2021 at 01:09AM We can talk all day about how much we adore French brands, from the styling tricks owned by the country's chicest to the stars and street style gurus you should look to for excellent Parisian style. But what about the best French fashion brands that enable all the above? There are loads of them. From the super-luxe established designer Parisian fashion houses (Dior, Saint Laurent and Chanel) through to newer and more affordable startups like SĂ©zane or The Frankie Shop, there’s a veritable gamut of Gallic labels to get to grips with. And that’s before we even get started on the incredible midrange section the French industry has licked. Think of some of the names you know, such as Maje, Sandro and Claudie Pierlot. They’re the cherry on top of a particularly tasty contemporary fashion sundae.French creator of Musier Paris Adenorah carrying…

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