Who What Wear

September 15, 2021 at 06:00AM Stepping into an actual changing room still feels like a novelty after years of online shopping, so this month, to celebrate the reopening of shops, we are attempting a try-on-athon. We will be going into several changing rooms to road-test new autumn trends and give you our honest takes on the items that are actually worth investing in.On the high street, there are three stores that really excel when it comes to autumn dressing, and it’s no coincidence that they are all Scandinavian and have mastered the art of layering. I went into COS, Arket and & Other Stories to try on the new autumn collections and focused on easy-to-style staples that will make up a clever autumn capsule. I found an incredible trench coat, dresses you can wear now and later and so many beautiful cardigans and jumpers.Keep…

September 15, 2021 at 06:00AM Whether you’re a makeup aficionado or take a more pared-back approach to beauty, I think it’s a fairly safe bet to assume that you’ve heard of Bobbi Brown. The renowned makeup artist launched her eponymous makeup brand back in the early ‘90s, starting with a line of wearable lipsticks before releasing the now-cult Bobbi Brown Foundation Stick. Tired of the excessive, editorial-style makeup of the late '80s and early '90s, Brown’s motivation was clear from the outset: simple, wearable products that slot effortlessly into your makeup bag and don’t require makeup artistry levels of skill to look good. Since Brown parted ways with her namesake brand a few years back, the industry has been waiting with bated breath to see what she does next, and the time has finally arrived. Enter Jones Road.Brown compares the products to a “Swiss army knife: easy, cool,…

September 15, 2021 at 06:00AM We’ve all been there: It’s 7 a.m. on a Tuesday morning and the autumnal chill is starting to creep in, which makes leaving your bed that little bit more difficult. All you want to do at this point is roll to your desk (whether it’s in your living room or IRL office) cocooned in your duvet, slipper-clad and clutching a mug of tea. Sadly, this is never really going to be a socially acceptable way to attend a meeting, Zoom-based or otherwise, but I am happy to tell you that one of this season’s biggest coat trends is not a million miles away from this dream scenario.The clue is in the name: The duvet coat (also known as quilted, padded or puffer) is essentially the sartorial equivalent to a duvet day. These babies can be chucked over any outfit and you’ll instantly feel toasty…

September 15, 2021 at 06:00AM When daily commutes to the office were more of a regular thing, the best part of my morning routine was easily putting on my makeup. Beyond the transformational aspect, for me, applying it is also downright therapeutic. But, as working from home became the new norm, my makeup collection understandably started to collect dust. Until very recently, it’s been almost a year since I picked up a blending brush and thoroughly dove into my eye shadow palettes. I used to relish experimenting with different colours and glittery textures, but admittedly my skills have become a little rusty. To ease into the full swing of vibrant eye shadow looks I decided to turn to something a little more beginner-friendly.  Colourful eyeliner has all of the fun of eye shadow, yet significantly easier to put together than blending five different types of shadows. I found that I could let my imagination run…

September 15, 2021 at 05:17AM Perhaps it’s just me, but there seems to be a tentative sense of optimism at play as we enter autumn 2021. Maybe it’s the fact that many of us (although not all, of course) will have more freedoms than we did last year, or it’s the promise of holidays, weddings and birthdays to come. Or, perhaps, it's just the small things that have shifted. For me, as a fashion lover, it’s being reunited with my favourite items of clothing that have sat dormant at the back of my wardrobe for most of 2020. And that’s not to mention the abundance of endorphin-boosting prints and colours that have taken over the autumn collections this year.It's with this spirit that I’ve approached my cult autumn buys edit. I wanted to select items that encapsulate this particular 2021 brand of joie de vivre: fun, fancy, a little bit frivolous, and yet still a…

September 15, 2021 at 05:17AM Who does a fashion editor trust for style advice? These days, I’m all about tapping the luxury world’s top personal shoppers. They’re the ones with direct lines to the biggest and coolest brands, the gurus who can track down a special sold-out item when the rest of us gave up months ago, and the inside experts getting a detailed view of what people with big budgets (both celebs and non-celebs) are putting first dibs on ahead of a new season. They are, in essence, a more connected link between what’s being created and what consumers are actually buying in real time, and with the kind of access they have to fabulous things, you can bet your bottom dollar they are fussy as hell. Ergo, their recommendations should be accepted as gospel.The prominence of the personal shopper is rising, and the concept is diversifying. Once upon a time, I thought…

September 15, 2021 at 05:00AM Welcome to The Great Try-On. With fall on the horizon, we seized the opportunity to try on some of the best fall pieces from some of your favourite brands, documenting the process along the way. We believe that the most foolproof way to shop online is to see an item IRL and to read candid reviews, so we hope that this leads you to some successful autumn purchases. I felt like I won the jackpot when our senior editor Allyson Payer told me I was the lucky editor who would get to test drive The Frankie Shop’s new arrivals. It’s a fashion person’s brand (industry insiders are very loyal followers), but their minimal-cool aesthetic is approachable to a wider spectrum of people too. I also love how the brand feels perfectly current, but is steers away from super trendy. In other words, once you…

September 15, 2021 at 05:00AM I’ve often gravitated towards a more minimalist style, so my wardrobe consists of chic basics that I can rewear. While my style tends to vary based on my mood, I like wearing neutrals the most, as I find it easier to mix and match different styles together to dress a piece of clothing up or down. That said, the item I want to talk about today is white jeans. It can often be a divisive piece. For a long time, a lot of people have been frightened of wearing them, not least because they can get dirty quickly. They can also be off-putting because some are unsure of how to style them and believe they’re only good for the summer months.But I have one pair of white jeans, and they are so versatile and have taken me through each season.…

September 14, 2021 at 08:00AM Marks and Spencer is a British institution that is loved up and down the country for delivering quality staples, particularly underwear, pyjamas and cashmere jumpers. It creates classic pieces that appeal to all ages, and although the design has universal appeal, it is never particularly out-there or following street style trends. That’s why our editors were all surprised when we found a pair of boots that look straight from Copenhagen Fashion Week. Chunky, rubber-sole boots have been trending thanks to designers like Ganni and Bottega Veneta, and M&S has done its own iteration of the chunky knee-highs for £50.So I had to try a pair to see if they live up to the product image on the website. When I put them on, my partner said, “Why are you wearing wellies inside?” This is certainly a reaction you will get to these boots, as…

September 14, 2021 at 08:00AM Everyone deserves a beauty editor in their group chat for on-the-go questions on everything from the best concealer to where to go for a manicure that’ll last beyond the weekend. With the enviable job of testing and reviewing a seemingly endless supply of beauty products, they’re the best bet for product recommendations. The downside? When you’ve got every beauty brand in the world at your disposal, that often equates to using products that have a whole lot of numbers succeeding the pound sign. So we decided to have a chat with the beauty editors we have on speed dial to find out what affordable beauty products they use that rival the expensive ones out there. Keep scrolling to find the editor-approved affordable buys that you need to add to your routine. “I have a real body lotion aversion. I can’t stand the cold, so hopping round a…