Who What Wear

September 27, 2021 at 08:00AM My hair has recently reached that awkward in-between length: it’s no longer the mid-length lob that I visited the hairdressers for last year but it can’t quite be considered a long hairstyle yet. Instead, it’s sitting rather uninspiringly on my shoulders causing me to seriously consider going for the chop. I’ve experimented with shorter hairstyles over the years but have never taken the plunge into a full-on bob.However, with my Instagram feed starting to fill up with dramatic, post-lockdown haircuts, I have to admit that I’m seriously tempted to forgo my lengths in favour of something shorter, choppier and infinitely cooler. And a quick look online confirmed Kourtney Kardashian to Lily James, so many celebrities have undergone major short hair transformations over the last year, and their styles look seriously amazing.Keep scrolling for 38 celebrities and fashion girls that are stepping out in the best bob hairstyles right now. Trust me—these are the looks to copy…

September 27, 2021 at 07:00AM We created What to Buy Now to bring you a concise edit every Monday of the items we really love, including pieces from the high street and designer labels, vintage gems you can buy online and even charity-shop treasures. We’re constantly scanning the most stylish online stores so you can feel safe in the knowledge that you won’t miss a thing.We know that your fashion requirements can vary massively from season to season, whether you’re looking for an immaculately tailored staple, an affordable sundress or the perfect pair of shoes. So not only will we cover all the bases, but as ardent believers in mindful consumption, we’ll also make sure everything we include will look just as fresh in a year’s time as it does now.Of course, we’ll also bring you those pieces that simply set your heart racing in a way that…

September 27, 2021 at 06:08AM Typically, I enjoy getting dressed during the cooler months more than I do during the summer, but I have been enjoying basking in the glorious sunshine we’ve been treated to lately. It’s been nice to rediscover the dresses that I negated last year, which I’ve been wearing with little else but sandals these days. But as the saying goes, a leopard can’t change its spots, and my mind is already beginning to get fixated on my autumn wardrobe.Autumn is the perfect time to assemble outfits. It’s not too hot nor too cold, and it’s the best time of year to experiment with layers and heavier textures to come up with the most inventive looks. One of the first things I always want to shop for in autumn is knitwear. There’s just something so comforting about it that makes it difficult for me to resist. And with many of us still looking to spend more…

September 27, 2021 at 06:05AM After months (and months) of blank diary pages, chances are your social calendar is now full up with catch-ups with friends, which are, most likely, going to be held at the pub. But since we’ve not had that much practice of late (getting dressed for being outside, that is), we decided to help you out. Just because you don’t require a ball gown and elbow-length gloves doesn’t mean you can’t make an effort for your next pub visit. If you want to wear your most fabulous dress, go for it! Joggers more your thing? That works, too. Still, if you’re looking for an ensemble somewhere in the middle, we’ve got you covered.Below, we’ve outlined seven outfits that strike the perfect low-key chic balance but don’t feel too OTT for your surroundings. Keep scrolling for perfect pub-ready looks to wear for your next…

September 27, 2021 at 06:00AM We’ve been graced with so many new beauty launches over the past year, but for me there’s one that has been more anticipated than any other—the UK arrival of Kylie Cosmetics. Since the brand’s cult lip kits sold out in a flash back when the brand launched back in 2015 I’ve been keen to get my hands on some of the products, but expensive global shipping and potential customs charges were enough to put me off. Thankfully, though, the businesswoman, soon-to-be mother of two and founder of Kylie By Kylie Jenner, Kylie Skin, Kylie Baby and Kylie Swim has finally graced us with shipping to the UK and you can now find Kylie Cosmetics and Kylie Skin at Harrods and Selfridges, and, as of next week, Boots. A few months ago Kylie relaunched Kylie Cosmetics after disappearing for a few months and with…

September 27, 2021 at 06:00AM Michelle wears the Ziggy Jeans, Happy Hour Oxford Shirt and Love Struck Heels. There’s been a lot of fresh trends emerging this autumn, which is hardly surprising after most of us spent the last 18 months in leggings and tracksuits. We’re definitely ready for a refresh, and never have those September back-to-school vibes felt more apt. It is, however, quite a leap for most of us to go from wearing leggings to sporting some of the biggest new catwalk trends (think bold brights, cutout details, over-the-top sparkle and logomania). We love you, designers, and we respect your ambition, but in reality, it’s the more low-key, accessible micro-trends that most of us will actually be adding to our everyday wardrobes this season. At Who What Wear, it’s our hobby to spot these emerging mini obsessions, and this season we’ve come to the conclusion that it’s all about the following six…

September 27, 2021 at 06:00AM Most of us have those nights when we’re tossing and turning or those weeks when we can’t seem to fall asleep or stay asleep for whatever reason. Getting a good night’s sleep can feel like an unsolvable puzzle at times.There are so many remedies and tips to try if you’re having trouble getting some shut-eye from trading your mattress for a new one, getting some blackout curtains, trying a weighted blanket, investing in a sound machine, meditation… the list goes on. One other option that could help? Using scent to lull you to sleep. The National Sleep Foundation says that certain scents could be used as a tool to get you to sleep faster. According to the Foundation, the olfactory system (aka your sense of smell) is directly linked to the emotional center in your brain, so smelling soothing scents…

September 27, 2021 at 06:00AM It’s a tale as old as time: Vogue magazine editor wears an item of clothing to fashion week; said item of clothing instantly goes out of stock online. This season, it was a pair of achingly cool tailored trousers from none other than high-street fave Uniqlo. No wonder they flew off the shelves so quickly. Sadly, the exact item in question is yet to be restocked, but I can confirm that this trouser trend extended its reach far beyond the one editor, and there were countless fashion folks who championed the slouchy style on the streets of London.The above look from Camille Charrière is the perfect encapsulation of this new breed of tailored trousers: low-slung, wide-legged and just the slightest pooling of fabric on the floor. It has definite Annie Hall undertones. While most people chose flat shoes or very low heels to emphasise the nonchalant silhouette, it was styled in a number of different ways with simple…

September 27, 2021 at 05:34AM Until December 2019, according to Google Trends, there were next to no searches in the UK for the shoe brand Nodaleto. But then, an explosion: In January of 2020, Bella Hadid stepped out wearing a pair of knee-high, platform-soled boots from the French label, and suddenly the world tuned in and started investigating. The truth is fashion people had already clocked the emergence of this brand and its signature curved platforms. It was the first time in a long time that single-sole, dainty heels were being questioned as the most on-trend option, and you could say that this niche collection of Mary Janes and boots has paved the way for a full-blown stacked-shoe revival. Not only was the aesthetic entirely in check, but the agenda-setting “souliers” brand was created by Julia Toledano, the daughter of Sidney Toledano, the CEO of LVMH, so there…

September 27, 2021 at 05:00AM Trends come and go, but to me a successful purchase is one that you love when you wear it years later and that goes with almost every one of your outfits. By this criteria, the best item I own is probably a camel wool blazer by & Other Stories which is single-breasted and has a boxy oversized fit, with defined shoulders. The trend for tailored blazers with big ‘80-style shoulders started in spring summer 2017 thanks to the likes of Balenciaga and Céline, and has continued to be a fixture in recent collections. This was a birthday present three years ago, but it is one of & Other Stories’ staple items that they recreate every season, with only slight tweaks to the buttons and shade. This is consistently in the 'most popular items’ section on the site—and I’m not surprised that three years later it remains…