Who What Wear

October 01, 2021 at 06:00AM I’m always on the lookout for new fashion brands, particularly ones that manage to combine elevated design with a sustainable approach to style. So you can imagine my excitement when I stumbled across Aligne, a lesser-known label that merges impeccable aesthetics and affordable price points with greater transparency around how its clothes are made, from the packaging and materials it uses to its transportation and manufacturing processes. That’s not something you see every day.Having browsed the brand’s new-in section, I can also confirm that it’s is a gold mine of autumn essentials. Think slouchy tailored trousers, knitted vests, colour-pop coats and ruffled blouses—essentially a ready-made capsule for the cooler months. I got a chance to try on some of the key pieces from the new collection and hand-picked six items that particularly captured my attention.So what’s my verdict? I love it all, but the leather skirt and the…

September 30, 2021 at 10:00AM Even when we love our latest haircut, style, length—or all of the above—there can still be moments when we hit a creative hair plateau. What I’ve found is that pulling my hair up, back, or simply accessorizing can revive the love of my natural curls. Of course, hair reinvention will look different for each of us depending on our style ideology, hair length, and face shape. But, a new style is just an accessory or shape away.To help you find some inspiration, I’ve rounded up a few of the chicest yet easy styles for long hair. From low ponytails to curly topknots, there is a style here that I hope will spark your very own hair aha moment. So keep scrolling for 30 easy-breezy hairstyles for long hair you can style in minutes.If your hair is all one length, have…

September 30, 2021 at 10:00AM Even when we love our latest haircut, style, length—or all of the above—there can still be moments when we hit a creative hair plateau. What I’ve found is that pulling my hair up, back, or simply accessorizing can revive the love of my natural curls. Of course, hair reinvention will look different for each of us depending on our style ideology, hair length, and face shape. But, a new style is just an accessory or shape away.To help you find some inspiration, I’ve rounded up a few of the chicest yet easy styles for long hair. From low ponytails to curly topknots, there is a style here that I hope will spark your very own hair aha moment. So keep scrolling for 30 easy-breezy hairstyles for long hair you can style in minutes.If your hair is all one length, have…

September 30, 2021 at 08:00AM Whether they’re trialling this season’s divisive colour trend, stepping out with the latest hot-off-the-press designer bag or championing an undiscovered label, fashion girls love being ahead of the curve. The moment something reaches peak style saturation, you’ll often see them doing a full 180 in order to hold onto their individuality. This season, this has manifested in the reemergence of baggy jeans, aka the denim style you thought you left behind in the noughties. Sorry about that.Brought on by straight-leg jeans' proliferation both on social media and in the general public over the last few years, this throwback style has garnered a steady stream of fans amongst Instagram’s trendsetters, who have relished its nonchalant, low-slung appeal. While I would never encourage people to pick up or drop trends purely because they’re “in” or “out” or simply too ubiquitous, I do enjoy the fresh outfit inspiration that these industry leaders provide me on a regular…

September 30, 2021 at 08:00AM My friend Shayna Kossove is 42. She is also my colleague at Who What Wear, meaning I see her a lot and have plenty of opportunities to gaze upon her surprisingly, confusingly youthful visage. As two of the company’s veteran employees, we’ve worked together for almost eight years, and I promise I am not exaggerating when I say she looks exactly the same as when I started at the company. It is confounding. There’s a general consensus among the editors that Shayna looks 10-plus years younger than she is. Naturally, I needed to know what beauty witchcraft was going on, so I decided to get her exact anti-ageing skincare routine and copy it—and copy it and copy it—until I, too, would begin to age in reverse. I stuck with it for five months, and it worked. Here’s an in-depth look at her fountain-of-youth routine,…

September 30, 2021 at 08:00AM Social media has changed the rapidity of trends. Traditionally, new trends would start and end with each passing season. Now, however, with the world at our fingertips, trends can be born quite literally overnight. All it takes is for a celebrity to upload a snap of their latest outfit or an influencer their new purchase, and you’ve got the fashion equivalent of a domino effect. As such, it takes something pretty special to withstand the turnover, which makes what we’re going to discuss today all the more impressive indeed.The bouclé trend has lasted not just a year, not just a decade, but over 60 years. The fabrication, woven from a specific type of looped wool yarn and derived from the French term for “ringed” or “curled,” has become synonymous with high-end style. And though it has been used to create clothes and…

September 30, 2021 at 08:00AM Confession: I have a bit of an ambivalent relationship with beauty. Having worked in magazine journalism for around 8 years, I’ve been exposed to the inner workings of this lucrative industry, and even now, as I watch it from the safety of my fashion bubble, it can feel somewhat intimidating. The sheer number of products is overwhelming, the price points so wildly varying and the advice so often conflicting. Do I need to double cleanse? What’s the right SPF to wear? What’s the deal with toners? It’s a lot to take in.Personally, I’ve always been quite lazy when it comes to makeup (which, I appreciate, is a luxury) and for about a decade now under-eye concealer, mascara and eyebrow pencil have been my go-tos. This has, however, meant that I’ve ended up becoming more invested in skincare, specifically creating a routine which allows me to spend as little time as…

September 30, 2021 at 08:00AM Whether they’re trialling this season’s divisive colour trend, stepping out with the latest hot-off-the-press designer bag or championing an undiscovered label, fashion girls love being ahead of the curve. The moment something reaches peak style saturation, you’ll often see them doing a full 180 in order to hold onto their individuality. This season, this has manifested in the reemergence of baggy jeans, aka the denim style you thought you left behind in the noughties. Sorry about that.Brought on by straight-leg jeans' proliferation both on social media and in the general public over the last few years, this throwback style has garnered a steady stream of fans amongst Instagram’s trendsetters, who have relished its nonchalant, low-slung appeal. While I would never encourage people to pick up or drop trends purely because they’re “in” or “out” or simply too ubiquitous, I do enjoy the fresh outfit inspiration that these industry leaders provide me on a regular…

September 30, 2021 at 08:00AM My friend Shayna Kossove is 42. She is also my colleague at Who What Wear, meaning I see her a lot and have plenty of opportunities to gaze upon her surprisingly, confusingly youthful visage. As two of the company’s veteran employees, we’ve worked together for almost eight years, and I promise I am not exaggerating when I say she looks exactly the same as when I started at the company. It is confounding. There’s a general consensus among the editors that Shayna looks 10-plus years younger than she is. Naturally, I needed to know what beauty witchcraft was going on, so I decided to get her exact anti-ageing skincare routine and copy it—and copy it and copy it—until I, too, would begin to age in reverse. I stuck with it for five months, and it worked. Here’s an in-depth look at her fountain-of-youth routine,…

September 30, 2021 at 08:00AM Confession: I have a bit of an ambivalent relationship with beauty. Having worked in magazine journalism for around 8 years, I’ve been exposed to the inner workings of this lucrative industry, and even now, as I watch it from the safety of my fashion bubble, it can feel somewhat intimidating. The sheer number of products is overwhelming, the price points so wildly varying and the advice so often conflicting. Do I need to double cleanse? What’s the right SPF to wear? What’s the deal with toners? It’s a lot to take in.Personally, I’ve always been quite lazy when it comes to makeup (which, I appreciate, is a luxury) and for about a decade now under-eye concealer, mascara and eyebrow pencil have been my go-tos. This has, however, meant that I’ve ended up becoming more invested in skincare, specifically creating a routine which allows me to spend as little time as…