Who What Wear

October 06, 2021 at 06:00AM It seems that serums have stolen some of the spotlight away from moisturisers. There’s always a new serum or treatment that grabs the attention of beauty fans, but when’s the last time you heard someone raving about a moisturiser?Honestly, though, if you find a high-performance moisturiser that you get on with, then your skin is in for a treat. Unfortunately, the most results-driven ones in the bunch can usually be found in anti-ageing category, a term that surely we need to move past now. But as our skin changes over the course of our lives, our product requirements also change.Ultimately, what we’re looking for here are moisturisers that actually do the job and can team up with us to work with our skin concerns. Everyone has their thing, whether that’s looking for more moisture, more radiance or a bouncier and smoother texture.Keep…

October 05, 2021 at 10:22AM There’s no denying that one of the biggest trends to emerge in 2021 has been the rise of ingestible beauty products. In fact, when we asked experts at the start of the year to predict the biggest trends in the skincare space, almost all of them called out skincare supplements and products that focused on the inside as trends to watch. This really comes as no surprise. As a lot of our traditional beauty routines have been stripped-down and pared-back over the last 18 months, it makes perfect sense that ingestible beauty supplements that promise plump, radiant skin and stronger hair are growing in popularity.So when we heard that Vida Glow—a market leader in ingestible beauty and the number one global marine collagen brand—was launching in the UK, we were understandably intrigued. Formulated to firm skin, thicken hair, strengthen nails and…

October 05, 2021 at 10:13AM At Who What Wear, we’re experts when it comes to spotting microtrends. But what is a microtrend, you say? Well, it’s the kind of detail that’s distinguished by something as small as the texture of a fabric or the placement of a button. For example, more recently we’ve given you the heads up on microtrends ranging from bouclé jackets to sailor collars, but there’s another one we need to draw your attention to that’s big this season: the sweetheart neckline. For the more eagle-eyed reader, you’ll recognise that this microtrend appeared last winter too however, it continues to remain a favourite among the fashion crowd.From designer to high street, sweetheart neckline knitted pieces continue to have a very fashionable fanbase right now with influencers across the globe embracing the flattering silhouette. Rosie Huntington-Whiteley wearing the Khaite top. Of course, as with most trends, Rosie Huntington-Whiteley wore…

October 05, 2021 at 10:13AM At Who What Wear, we’re experts when it comes to spotting microtrends. But what is a microtrend, you say? Well, it’s the kind of detail that’s distinguished by something as small as the texture of a fabric or the placement of a button. For example, more recently we’ve given you the heads up on microtrends ranging from bouclé jackets to sailor collars, but there’s another one we need to draw your attention to that’s big this season: the sweetheart neckline. For the more eagle-eyed reader, you’ll recognise that this microtrend appeared last winter too however, it continues to remain a favourite among the fashion crowd.From designer to high street, sweetheart neckline knitted pieces continue to have a very fashionable fanbase right now with influencers across the globe embracing the flattering silhouette. Rosie Huntington-Whiteley wearing the Khaite top. Of course, as with most trends, Rosie Huntington-Whiteley wore…

October 05, 2021 at 08:00AM Everyone deserves a beauty editor in their group chat for on-the-go questions on everything from the best concealer to where to go for a manicure that’ll last beyond the weekend. With the enviable job of testing and reviewing a seemingly endless supply of beauty products, they’re the best bet for product recommendations. The downside? When you’ve got every beauty brand in the world at your disposal, that often equates to using products that have a whole lot of numbers succeeding the pound sign. So we decided to have a chat with the beauty editors we have on speed dial to find out what affordable beauty products they use that rival the expensive ones out there. Keep scrolling to find the editor-approved affordable buys that you need to add to your routine. “I have a real body lotion aversion. I can’t stand the cold, so hopping round a…

October 05, 2021 at 08:00AM When it comes to outfit styling, few events provide as much inspiration as fashion week. Bringing together the fashion world’s most stylish individuals, these events act as a one-stop shop for outfit ideas and styling inspo.With autumn on the horizon, I’ve been thinking about the season’s staples and pondering the best trouser-and-shoe pairings. Wide-leg trousers have always illuded me as they seem to be a particularly difficult item to pair with footwear. (Evidently, I’m not alone. We’ve recently seen an increase in searches of the phrase, “shoes to wear with wide-leg trousers.”)Luckily, the street style at Copenhagen Fashion Week offered up plenty of inspiration on this exact topic and was a veritable masterclass in how to style wide-leg trousers. Whether you’re looking to style flared jeans, wide-leg leather pants or traditional suit trousers, CPHFW had a footwear option for every…

October 05, 2021 at 08:00AM What makes a wedding dress suitable for autumn is ultimately down to your personal preference and what your overall wedding day looks like. Although I was an August bride, my wedding took place in my Scottish coastal hometown, so, erring on the side of caution, I chose a fitted dress to minimise the chill. Though it was sleeveless, I was prepared for what the enviable chilly downpour that ensued thanks to a beautiful, ecru leather jacket I bought on a whim just the week before. And I’m so glad I did, as I barely took to it off.I don’t think a bride should let the elements determine what they wear on their wedding day. I’ve had friends get married on snowy December days in strapless gowns that still look the beautiful part, but the season is something worth bearing in mind…

October 05, 2021 at 08:00AM It seems like no matter our given hair, most of us spend way too much of our time wishing for something else. Those with curly hair will go to great lengths to straighten it, just as natural brunettes will spend hours in colourists’ chairs trying to achieve the perfect blonde. And while everyone has the right to express themselves through the haircut, colour, or style of their choosing, education around best practices for one’s own hair could be the difference between hating what grows out of our heads and loving it. According to Erica Conan, ColorProof director of education, this is especially true when it comes to picking the best hair colours for thin hair. While those with thin hair have been convinced for years that ultra-light colours are the only ones that work for this hair type, this veteran stylist disagrees. “Colour preservation is key…

October 05, 2021 at 06:58AM Over the last few years, there’s one print trend I’ve remained entirely faithful to, almost to the point of obsession. I’m talking about gingham. I have more gingham dresses than I can count, and even my favourite bikini (oh, how I miss thee) features the wholesome cottagecore print. However, I consider it to predominately be a warm-weather print, best suited to breezy fabrications and billowing silhouettes, which means that gingham is absent from my outfit rotation right now.Ordinarily, this would make me sad and leave me pining for the lighter days of spring, but this year, there’s a fresh microtrend that loans itself better to the winter months and that has me completely distracted. I’m talking about checkerboard prints—no, they’re not the same as gingham.A checkerboard print usually consists of squares in two different colours positioned in alternating positions. As its…

October 05, 2021 at 06:14AM Here in Britain, we’re fortunate to have one of the most eclectic fashion scenes out there. From punk to polish, Dr. Martens to twinsets, so broad is the term “British style” it’s difficult for even us to pinpoint. But that’s what we love about it. After all, fashion is one of the most readily available forms of self-expression, and we don’t think anyone should be limited to one aesthetic.Still, some pieces feel undeniably British—aka staples that can be found in just about every Brit wardrobe, whatever the other items hanging alongside them may look like. Assemble them, and what do you get? Twelve absolutely British fashion essentials, all of which can be worn in a multitude of ways.Scroll below to see how some of our favourite UK-based influencers style them and shop the pieces you need to complete…