Who What Wear

April 04, 2022 at 08:00AM After nearly a year of social distancing that’s lead to some unexpectedly long and scraggly lengths, the urge to chop all your hair off might be stronger than ever. While this sentiment might normally be met with blank stares and reminders to exercise caution, it just so happens that short hair is majorly trending right now. And not just the ever-popular bob haircut either. Celebrities, fashion girls, and hairstylists agree that all varieties of short hair are in. Rejoice!So what does that mean for your short-hair aspirations in 2021? Good things, we think! From cuts to colours and all sorts of styles, all things short hair are gaining some well-deserved renewed interest. Ahead, check out the short-hair trends set to dominate this year. And be sure you scroll to the end to see the trendiest and most controversial look we can’t believe is still…

April 04, 2022 at 08:00AM It seems like no matter our given hair, most of us spend way too much of our time wishing for something else. Those with curly hair will go to great lengths to straighten it, just as natural brunettes will spend hours in colourists’ chairs trying to achieve the perfect blonde. And while everyone has the right to express themselves through the haircut, colour, or style of their choosing, education around best practices for one’s own hair could be the difference between hating what grows out of our heads and loving it. According to Erica Conan, ColorProof director of education, this is especially true when it comes to picking the best hair colours for thin hair. While those with thin hair have been convinced for years that ultra-light colours are the only ones that work for this hair type, this veteran stylist disagrees. “Colour preservation is key…

April 04, 2022 at 07:00AM I created What to Buy Now to bring you a concise weekly edit of the items I really love, including pieces from the high street, designer labels, vintage gems you can buy online and even charity-shop treasures. I’m constantly scanning the most stylish online stores, so you can feel safe knowing that you won’t miss a thing.I know that your fashion requirements can vary massively from season to season, whether you’re looking for an immaculately tailored staple, an affordable sundress or the perfect pair of shoes. So not only will I cover all of the bases, but as an ardent believer in mindful consumption, I’ll also make sure everything I include will look just as fresh in a year’s time as it does now.Of course, I’ll also bring you those pieces that simply set your heart racing in…

April 04, 2022 at 06:53AM There’s no denying the renewed interest in classic style and timeless investment purchases recently. Classic outfits are appearing more and more in the wardrobes of insiders, with looks leaning heavily into fashion-forward staples like tailored blazers, crisp button-downs, and polished loafers. Investment-bag purchases have also been on the rise, with iconic styles including the Hermès Kelly bag increasing dramatically in sales over the last several years.So what does this signal? While cool, trendy bags are still mega-hot items, classic bags are in full focus as shoppers are prioritising smart investment purchases that will withstand the test of time. That’s also translating to what we’re seeing on the market, where brands are introducing styles that are of the moment but feel equally relevant to wear years into the future. Ahead are the 13 best classic bags to invest in now,…

April 04, 2022 at 06:30AM Continuing my eternal quest to dress more French-like, I’ve set my sights—as I know many of you have, too—on spring. Although we have a few weeks of winter still to get through, spring is very much on my mind right now as plans start to seep into my calendar and the promise of brighter, longer and warmer days begins to come into view.This year, I want to make sure I’m prepared for the seasonal switch, and naturally, I’ve turned my attention to ascertaining which pieces form a French girl’s spring capsule wardrobe. For this, I’ve taken a close look at the sartorial habits of some of my favourite French women, deep-diving into their respective feeds to see what they wear when spring rolls around, and it didn’t take long for some patterns to emerge.Now, I’m confident that the French woman’s spring capsule…

April 04, 2022 at 06:33AM The overarching theme for the spring/summer 2022 collections is a desire for our clothes to be fun again and the styling is centred around an overwhelming feeling of optimism. Designers largely used colour to convey this mood, whether that was with a rainbow print or sunset hue. The most-used exuberant colour was hot pink, with the likes of Valentino, Giambattista Valli, Proenza Schouler and Prabal Gurung creating magical dresses in punchy pinks.With wedding invites coming in thick and fast this year, Net-a-Porter has seriously invested into occasionwear, buying over 3000 joyful dresses for S/S 22, and has over 10,000 dress options for the season. Scrolling through the new-in section, it seems like a high percentage of these are in bright pink, as many of the most spectacular dresses of 2022 have this in common. Giambattista Valli SS22When it comes to key styles, Giambattista Valli’s…

April 04, 2022 at 06:00AM After a feature on the affordable beauty products that I love just as much as their high-end counterparts, I had an influx of questions coming from friends and colleagues about what other beauty dupes were lurking on the shelves of the high street. Well, it turns out there are plenty.Today, I’m going to be honing in on skincare—mainly because when it comes to my beauty routine, this is what most of my dosh goes on. Skin is big business in the industry, and generally, I think there’s a perception that spending more money on a skincare product means that it will work more effectively. Well, friends, I’m here to tell you otherwise.While there are plenty of luxury skincare options in my regular routine, I’ve also found a fair amount of affordable alternatives for when you don’t want to…

April 04, 2022 at 06:00AM If you’re an avid Who What Wear UK reader you’ll know how much we rate H&M for expensive-looking, affordable fashion. As editors, of course we try to encourage shopping from diverse sources— some vintage, some independent and some investment designer pieces as well as high street— to create a truly versatile collection that lasts. But we all turn to H&M to bolster our wardrobes with trend-led pieces and elevated staples each season as well. As a stylist too, it’s also the high street brand I find myself recommending to clients most often when they’re looking for a polished look on a budget. Janelle wears H&M Jeans. So, as spring gets under way (hopefully for real this time), I spent hours doing a deep dive of the brand’s new-in section to see exactly which trends and winning pieces H&M are doing best this season. I came…

April 04, 2022 at 06:00AM A chic, expensive-looking outfit that’s still comfortable and doesn’t require a lot of effort is surely the holy grail of getting dressed. If only those kinds of confidence-boosting outfits jumped out at us effortlessly every morning. Getting the perfect balance of all these things is not always simple, though, especially for spring when the weather can be so unpredictable. But, we’ve got good news: Because we love to make your lives easier, and take our job as a reliable source of wardrobe inspiration very seriously, we’ve scrolled and scrolled through our favourite fashion girls’ feeds and found 11 perfect expensive-looking spring outfits that are super easy to copy. The best thing about them? They’re all made up of simple pieces you probably already have in your wardrobe. We’re talking classics like shirting, relaxed tailoring and chic knits— that once added to a…

April 04, 2022 at 02:49AM We’ve barely recovered from the Oscars, and now here we are, talking about the Grammys just a week later. (The Grammy Awards typically take place in February but were postponed due to the pandemic.) Compared to last year’s pared-down ceremony and red carpet, things are looking a lot more normal tonight, and attendees like Billie Eilish, Olivia Rodrigo, Dua Lipa, Megan Thee Stallion, and Lady Gaga are clearly in the mood to have fun with their red carpet looks.We have to admit that the Grammy Awards feel a bit refreshing after the more formal Oscars red carpet. It’s the consensus that rules do not apply when it comes to music awards ceremonies, so it can be hard to predict what to expect. But that’s part of the beauty of the celebratory night, which is taking place in Las…