Who What Wear

October 15, 2021 at 08:00AM I am not what most would define as a makeup wearer. As a beauty journalist whose job is to trial and test all of the new makeup launches, I’d go as far as to say that makeup for me is strictly a work thing. Spending my days swatching, buffing and blending means that when it comes to non-work hours, I’d rather let my skin do its thing and avoid the laborious task of applying makeup altogether.Instead, I prefer to select my morning skincare products carefully. I look for cleansers that deliver an instant glow boost, SPFs that come with subtle blurring benefits and, most importantly, serums that leave my complexion looking plump, healthy and radiant. And I say serums are the most important part of my morning skincare routine because it is through the wonders of serums that my skin gets…

October 15, 2021 at 08:00AM I’m Linda Boronkay, founder and creative director of Linda Boronkay Design Studio and former design director of Soho House. I set up my own studio a year ago as a one-woman band and have since grown into a multidisciplinary team, which is now working on some incredibly exciting projects across the globe. My signature style is about layering—combining eclectic, vintage pieces with a stripped-back contemporary scheme and not being afraid to mix and match colours, textures and interesting objects of different eras and styles. It’s about oscillating between minimalism and maximalism—being able to look at the bigger picture whilst paying attention to detail.It’s about creating interiors that are interesting and thought-provoking yet relaxed and unforced. I don’t want my interiors to feel like you are stepping into a showroom! My focus is first and foremost on how design…

October 15, 2021 at 08:00AM My friend Shayna Kossove is 42. She is also my colleague at Who What Wear, meaning I see her a lot and have plenty of opportunities to gaze upon her surprisingly, confusingly youthful visage. As two of the company’s veteran employees, we’ve worked together for almost eight years, and I promise I am not exaggerating when I say she looks exactly the same as when I started at the company. It is confounding. There’s a general consensus among the editors that Shayna looks 10-plus years younger than she is. Naturally, I needed to know what beauty witchcraft was going on, so I decided to get her exact anti-ageing skincare routine and copy it—and copy it and copy it—until I, too, would begin to age in reverse. I stuck with it for five months, and it worked. Here’s an in-depth look at her fountain-of-youth routine,…

October 15, 2021 at 08:00AM Marks and Spencer is a British institution that is loved up and down the country for delivering quality staples, particularly underwear, pyjamas and cashmere jumpers. It creates classic pieces that appeal to all ages, and although the design has universal appeal, it is never particularly out-there or following street style trends. That’s why our editors were all surprised when we found a pair of boots that look straight from Copenhagen Fashion Week. Chunky, rubber-sole boots have been trending thanks to designers like Ganni and Bottega Veneta, and M&S has done its own iteration of the chunky knee-highs for £50.So I had to try a pair to see if they live up to the product image on the website. When I put them on, my partner said, “Why are you wearing wellies inside?” This is certainly a reaction you will get to these boots, as…

October 15, 2021 at 08:00AM I am not what most would define as a makeup wearer. As a beauty journalist whose job is to trial and test all of the new makeup launches, I’d go as far as to say that makeup for me is strictly a work thing. Spending my days swatching, buffing and blending means that when it comes to non-work hours, I’d rather let my skin do its thing and avoid the laborious task of applying makeup altogether.Instead, I prefer to select my morning skincare products carefully. I look for cleansers that deliver an instant glow boost, SPFs that come with subtle blurring benefits and, most importantly, serums that leave my complexion looking plump, healthy and radiant. And I say serums are the most important part of my morning skincare routine because it is through the wonders of serums that my skin gets…

October 15, 2021 at 08:00AM I’m Linda Boronkay, founder and creative director of Linda Boronkay Design Studio and former design director of Soho House. I set up my own studio a year ago as a one-woman band and have since grown into a multidisciplinary team, which is now working on some incredibly exciting projects across the globe. My signature style is about layering—combining eclectic, vintage pieces with a stripped-back contemporary scheme and not being afraid to mix and match colours, textures and interesting objects of different eras and styles. It’s about oscillating between minimalism and maximalism—being able to look at the bigger picture whilst paying attention to detail.It’s about creating interiors that are interesting and thought-provoking yet relaxed and unforced. I don’t want my interiors to feel like you are stepping into a showroom! My focus is first and foremost on how design…

October 15, 2021 at 08:00AM My friend Shayna Kossove is 42. She is also my colleague at Who What Wear, meaning I see her a lot and have plenty of opportunities to gaze upon her surprisingly, confusingly youthful visage. As two of the company’s veteran employees, we’ve worked together for almost eight years, and I promise I am not exaggerating when I say she looks exactly the same as when I started at the company. It is confounding. There’s a general consensus among the editors that Shayna looks 10-plus years younger than she is. Naturally, I needed to know what beauty witchcraft was going on, so I decided to get her exact anti-ageing skincare routine and copy it—and copy it and copy it—until I, too, would begin to age in reverse. I stuck with it for five months, and it worked. Here’s an in-depth look at her fountain-of-youth routine,…

October 15, 2021 at 06:41AM For many people, winter is a season you just have to power through in order to get back to the summer months. However, I secretly love the excuse to cosy up in my favourite knitwear and embrace the joys of hibernation. This has been helped along by the fact that this season has so many good jumper options—the highlight of which has to be the humble cardigan.Offering cropped, oversized, ribbed and cable-knit versions, high-street brands and designers alike have gone to town on this retro knit, making it so much more than a lowly layering device. Influencers, in particular, have been wearing theirs either with nothing underneath or with a light cami top, then adding a chunky chain necklace for a more polished finish. Suddenly, the cardigan has the credentials of an evening top.I can’t scroll through Instagram without seeing at least one fashion…

October 15, 2021 at 06:41AM For many people, winter is a season you just have to power through in order to get back to the summer months. However, I secretly love the excuse to cosy up in my favourite knitwear and embrace the joys of hibernation. This has been helped along by the fact that this season has so many good jumper options—the highlight of which has to be the humble cardigan.Offering cropped, oversized, ribbed and cable-knit versions, high-street brands and designers alike have gone to town on this retro knit, making it so much more than a lowly layering device. Influencers, in particular, have been wearing theirs either with nothing underneath or with a light cami top, then adding a chunky chain necklace for a more polished finish. Suddenly, the cardigan has the credentials of an evening top.I can’t scroll through Instagram without seeing at least one fashion…

October 15, 2021 at 06:08AM Seeing as autumn seemed to kick into gear the moment October started, it’s handy that our favourite brands are brimming with beautiful coats right on cue. And just like buying swimwear and sandals early on in spring, we always advise investing in a coat at the start of the season, before most of the key styles sell out—which they inevitably will—leaving you with limited options. But which types of coats are on the style agenda for 2021? We’re glad you asked…On the outerwear menu this year, there are the classics—think camel coats, trenches and cosy faux fur—but there are also a few key styles that started out as microtrends but have now graduated to become winter-wardrobe must-haves well worth considering. Needless to say, both types of coats deserve a place in your wardrobe.So to guide you through the various coat trends on offer, we’ve looked to our favourite influencers for…