Who What Wear

April 06, 2022 at 06:34AM Nicole Richie wears a dress from Taller Marmo. Unearthing lesser-known dress brands is something we relish in the challenge of. Of course, that doesn’t mean we completely turn our backs on the labels we already love and have served us well in the past—think Rixo, Self-Portrait, Reformation, and Ghost, to name a few. But, when it comes to dress shopping, it often pays to think outside the box, broaden your horizons, and find something that you’re less likely to see everyone else wearing, be it at weddings or on the beach. And that’s where this particular edit comes in. Claudia Berresford wears a dress from Voyager. We’ve found nine impressive brands that create beautiful dresses which are still, miraculously, flying under the radar. From fabulous frocks you’ll want to wear back-to-back to all of your summer weddings to the pieces you’ll…

April 06, 2022 at 06:09AM I shop online a lot. It’s part of the job as Who What Wear U.S.’s fashion market editor. Every day, I scour the internet to unearth the best new-season fashion finds that are trendy, cool and worthy of your money. While most of my days are spent finding shopping picks on the computer, personally, I still love going into a physical store to browse, feel and try on clothes firsthand.Luckily for me, I live just five minutes away from many of the big brands and retailers, so this week—with a burning desire to stock up on some fresh spring finds—I decided to sneak into H&M on my lunch break and see what trendy new-season pieces were calling my name. I was specifically searching for items that look luxe and feel on-trend this season.Of course, the one drawback of shopping in-store is that the full online selection isn’t…

April 06, 2022 at 06:08AM Looking for the perfect wedding guest dress? We have some suggestions.Wedding season might traditionally fall in the summer months, but after years of rescheduled nuptials and diaries filling up quickly, wedding guest outfit planning is now pretty much a year-round activity. If you’re on the hunt for some amazing wedding-ready looks, let us narrow things down a little bit for you by sharing the brands that always deliver when it comes to beautiful, but comfortable, occasionwear.Our list includes some labels you’re likely to spot at any British wedding, such as Rixo and Self-Portrait. But we’ve also added some lesser-known names into the mix if you’re hoping to discover something new. This includes The Own Studio, which, despite technically catering to brides and bridesmaids, creates beautiful silk separates in plenty of elegant colours that you can also wear as a guest.…

April 06, 2022 at 06:00AM It’s official: 2022 is the year that skin reigns supreme. With the warmer months on the horizon, we’ve ready to ditch our full-coverage foundations and show off our skin in all its natural glory. Of course, that doesn’t mean we’re waving goodbye to makeup entirely. This summer is all about embracing colour. From pastel eye shadows to bright lipsticks, expect to see people taking to the streets in a riot of kaleidoscopic pigment. But as for our complexions? There’s a new product in town encouraging us to embrace a more pared-back approach to coverage: skin tints. And I’m into them.Way more lightweight than your classic foundation, a skin tint is exactly what you’d expect: a low-maintenance, barely there hint of colour and coverage that evens out skin tone but lets your natural complexion shine through. If, like me,…

April 06, 2022 at 06:00AM Ever stood in front of your wardrobe staring blankly at it waiting for inspiration? Me too, and I’m a stylist. You’d think putting outfits together would always come easily to me since it’s my job, but the truth is we can all feel a little uninspired by our own closets. That’s why every so often, I like to look to the coolest people I know for some much-needed styling ideas and compile a handy catalogue of easy looks I love that are super simple to re-create, even when I’m running late in the mornings.Small styling hacks can make all the difference.And truly, there’s no better time to do this than at the beginning of the new season when we can all be left a little unsure of how to dress. As we look ahead to spring/summer 2022, it can help us relish in…

April 06, 2022 at 05:08AM We all want to look like our most polished selves, don’t we? And although, sadly, I’m not here to provide you with a week at a spa or an endless allowance at The Row, I am here to bring you a treasure trove of the most expensive-looking pieces on the high street every week. It’s my mission to prove that you can find premium pieces to elevate your wardrobe without the designer price tag and to make it easy for you to pinpoint the items on the high street that are really worth adding to your wardrobe. There are some amazing gems out there that your friends won’t believe aren’t designer, but there’s a lot to sift through to find them. That’s where I come in. As a Who What Wear editor, I scroll new-in collections as a hobby, and I can…

April 05, 2022 at 04:00AM In early March 2020, just weeks before the world went into lockdown, Chanel hosted its autumn 2020 runway show. Pairs of models stormed the runway in knee-high boots, strutting in unison while dressed in shades of tweed with bows in their hair. And while Chanel runways are always much-talked-about events, this season, in particular, one accessory seemed to steal the show. The brand debuted a range of logo-embellished CC tights, which the majority of models were wearing on the day, either in a white or black colourway. And as if by some kind of fashion-editor intuition, the moment I saw them I just knew they would become a cult favourite. Unsurprisingly, for almost two years, the item remains in high demand, appearing on the Instagram feeds of several high-profile influencers, including Emili Sindlev, Pernille Teisbaek, Bella Thomas, and more. According to British Vogue, the…

April 05, 2022 at 10:46AM Our emails and Instagram DMs are always flooded with styling questions and requests for edits, and the one topic that we seem to be asked about the most is what shoes to wear with dresses. This is why today we have published an entire story filled with options that we rate. For the past few years, floral printed midi dresses have dominated, however multiple lockdowns later and there has been a shift towards sexier styles. Think fitted mesh, lots of cut outs, tiny straps, and short hemlines.Kendall Jenner is leading the charge when it comes to this trend, and this weekend she wore two amazing printed dresses. First up a colourful blurred printed fitted tube dress from Loewe, which has dramatic slits on the side of each leg. This is already a front runner to be the it dress…

April 05, 2022 at 08:00AM Don’t get me wrong. I love a heady, strong perfume more than anyone. Perfume is the perfect way to make a lasting impression. But here’s a totally counterintuitive notion: Subtle perfumes make the biggest impressions. I rotate perfumes pretty much every day, and I’ve found that when I wear a subtle, inconspicuous scent, people are always the most intrigued. I think it’s because subtle scents inherently have a bit more mystery to them. They’re not in your face, but they definitely still make a quiet statement. That’s what makes them so appealing. A subtle scent will leave someone thinking about how good you smell, and it won’t seem like you tried too hard to smell good. Below, I’ve rounded up my favourite subtle scents, which are guaranteed to get you at least one “you smell so good” comment…

April 05, 2022 at 08:00AM Before you come for me, hear me out. Jeans are definitely the backbone of my wardrobe most of the time, but lately, I’ve been putting them on hold for an item that’s just as versatile, low-key and cool as my beloved denim but much fresher and more current, in my humble opinion. The trend in question? Baggy trousers.Take a glance at the S/S 22 runways, and you’ll notice a strong theme throughout the collections: Trousers are getting roomier. Whether it’s the relaxed-fit suiting trousers that have become our staples or newer styles like cargos and parachute pants, all signs point to the reign of the baggy-pants trend—even among the Instagram crowd that’s devoted to classic style. (Looking at you, French girls.) Much to my surprise, fashion people are really selling me on this once-controversial trend and solidifying my decision to put my denim on…