Who What Wear

October 27, 2021 at 08:00AM I don’t have a fashion crystal ball, sadly, so I can’t tell you what the weather will be in a few weeks’ time. But you know what I can tell you? In a little under a month, we’re going to be in autumn, and that, my friends, is what I like to call midi-dress time. For starters, it’s the best length whatever your height. It’s also great for the slightly warmer autumn days but also a great option for cooler months, making it the ideal outfit option for the changeable weather we’re currently experiencing. What I’m saying is, and there’s no fighting me on this, the midi dress reigns supreme. Hands down, it’s also the best frock to wear with boots.In short, it is the Goldilocks of dresses—not too long and not too short, which makes it ideal for showing off…

October 27, 2021 at 08:00AM Last winter saw a surge in sales of puffer coats, and we won’t be surprised if we see the same again this year. True, we’re not (currently) in any kind of lockdown, but British winters are pretty consistently cold. Not to mention that one of the biggest coat trends of autumn/winter 2021 is the puffer. I have been on my own hunt to find the perfect puffer coat over the past week, and after hours of trawling, I settled on Arket's maxi down coat, a style that comes with a history of being extra popular, even before the temperatures started to dip this October. Back in February 2020, the shopping search engine Lyst revealed that amongst the biggest-selling trophy pieces of the season (many of which were expensive and designer), Arket’s perfect puffer made it onto the top 10. With its simple cut,…

October 27, 2021 at 08:00AM We know how it is. You’ve already taken hours washing and conditioning your hair. Perhaps you’ve even sprung for a pre-wash treatment like a hot oil or maybe the Olaplex No. 3. Your hair is in tip-top condition and has already got ample product in it. Do you really need to apply another before you heat-style? The short answer is yes. Using a heat protector single-handedly keeps hair safe under the soaring temperatures of your hair dryers, straighteners, curlers and wands. The number of my friends who admit that they’ll often go in on their strands without any heat protection is baffling to me. It’s futile putting all that effort into keeping your hair healthy with conditioners and treatments and then using 180-degree heat on it without a shield. It’s like taking a dish out of a hot oven without mitts on—you’re going to get…

October 27, 2021 at 08:00AM Before we dive in, let’s just remember that in reality, skinny jeans could basically be considered a classic at this point. Sure, people may have varying views on the cut, but they’re more or less timeless. That said, a style on the other end of the denim spectrum continues to increase in popularity—and definitely will thrive come spring. Yep, we’re talking about those loose, straight-leg jeans. More specifically, the silhouettes that are especially relaxed.In fact, since making an appearance again last year, loose-fitting jeans are still very much a present part of the autumn/winter 2021 line-up. Well today, we thought we’d dive in a bit deeper with some visual inspiration on how fashion people are wearing loose-fitting jeans because it’s continuing well into 2022, we think. With that in mind, keep scrolling for a range of outfit ideas featuring…

October 27, 2021 at 06:32AM If there’s one thing I know, it’s dresses. My wardrobe is full of them, and I wear them 99.9% of the time. I’ve always struggled with casual (long-time Who What Wear readers will have repeatedly read about my ongoing struggle with denim—sorry to be a bore!), so easy, good-looking frocks are my most trusted fashion staple. I have affordable ones that I wear each and every week. I have special, more expensive ones that come out for important occasions or big meetings. I have those in-between, mid-priced options that bridge the gap between casual days and fancy ones. I own styles that are ultra-summery and best for heatwaves and holiday packing, but I’ve also got a fair number of clever, trans-seasonal styles that can work layered up and with tights in winter or with bare legs and sandals during warmer months. I even…

October 27, 2021 at 06:01AM We spend a good amount of our time swooning over designer handbags, whether they're Bottega Veneta, Chloé, Hermès, The Row or Chanel. While our arm-candy allowance isn't quite what we’d like it to be, we never feel like we’re missing out because there are so many affordable handbag brands that are creating bags just as covetable as those with four-figure price tags. Still, the word “affordable” is hard to define. For one person, it might mean £30 spent on the high street. For another, it could mean an excellent charity-shop find that rings in at £5. And for some, it could mean a price as high as £350. But we think in order for a bag to be deemed affordable, it all comes down to how much you’ll actually use it. Aimee Song with a Charles & Keith handbag. For example, a £40 bag might seem more affordable at the outset,…

October 27, 2021 at 06:00AM Compared to the escapism of party pieces, pondering one’s coat-and-jumper pairings for the winter months might not seem like the most glamorous wardrobe endeavour. Yet in our experience, when the mercury drops, we are in need of sartorial pick-me-ups that brighten up even the gloomiest of days. It always helps when fashion designers deliver delicious, endorphin-filled collections that are chock-a-block with saturated colourways and vibrant prints.You don’t have to scroll far through Net-a-Porter's winter shop to see a plethora of coats and knitwear that are begging to be coupled-off. As a coat aficionado, I relish the chance to create an interesting ensemble with the simplest of staples, so I took it upon myself to create seven coat-and-jumper pairings from the latest designer drops to inspire your wardrobe this season.  So what’s my secret to a successful duo? I personally…

October 27, 2021 at 06:00AM 2021 has been a big year for beauty. With groundbreaking new brands launching at a rate of knots and innovative formulations emerging from some of our favourite more-established brands, it’s an exciting time for the beauty lovers amongst us. However, if you don’t speak beauty editor then I understand that the seemingly endless amount of products on the shelves (virtual or otherwise) might seem frankly overwhelming. And if you ask me, shopping for beauty should always be joyful rather than stressful. So, how do you determine which products deserve a place in your own personal stash? You ask the experts of course.Ahead, I caught up with five beauty experts—from brand founders to top beauty buyers—and asked them to share their beauty must-haves from 2021 so far. From the launches that they don’t want you to miss to the…

October 27, 2021 at 06:00AM In today’s installment of “how do French women look so chic?” we’re talking about cardigans. The humble cardigan, under the expert styling of the women across the Channel, is always transformed from being a potentially dowdy item of clothing to something pretty sassy. They have their ways, of course. There’s no denying that it’s not just a simple case of chucking it on and hoping for the best. The way French women wear cardigans is a matter to be studied and carefully dissected so we can emulate the same level of sophistication.You’ll be pleased to know that I trawled through the Instagram accounts of the coolest French influencers to look at how they style their cardis, and I discovered there are five key looks that give off that je ne sais quoi. There’s the classic tucked-into-a-pair-of-high-waisted-jeans look, the off-the-shoulder…

October 27, 2021 at 06:00AM Ever wondered whether a new beauty launch or trending product is truly worth the hype? Good news—you’re in the right place. I Just Tried…is our regular beauty column where we test out everything from new formulations to cult classics to find out whether they’re really worth your money. Oh, and we’ll even answer the most-searched-for questions so you don’t have to.Anyone who knows me will be well aware that my inbox exists in a constant state of chaos. I have no filing system to speak of, and the number of emails that I've starred to get back to later is, frankly, ridiculous. So for a press release on a new beauty launch to break through the disarray and catch my attention is no mean feat, but when I spotted an email shouting about a best-selling lip kit with thousands of five-star…