Who What Wear

November 05, 2021 at 06:01AM In the UK, there is no shortage of cooler weather. Believe me—I’ve definitely come to understand that since moving from Australia a few years ago. From late October onwards, it officially becomes coat season, and that cycle of outerwear as a necessity rather than an option doesn’t end until at least March. Though, what I love about the UK is that in this country, cold weather does not equate to boring outfits, and this month’s street style proved just that.Over the course of an afternoon, photographer Michaela Efford, video content creator Remi Afolabi and I set out to document the most inspiring autumn outfits we could find along East London’s fashionable hot spot Broadway Market. From patterned tights to check jackets, designer accessories and standout shades, the stylish women who crossed our path were certainly making an effort to ensure their winter wardrobes…

November 05, 2021 at 06:00AM Whether you’re the kind of person who lays out their outfits the night before or you’re more of a “throw on the first thing you see seconds before leaving the house" type, it is universally acknowledged that simple fashion pairings are the key to stress-free dressing. Luckily, the minimalist fashion trend very much lends itself to the art of simple styling. It's all about sticking to classic colourways, mixing in unexpected textures and playing with dramatic silhouettes. Anything that gets us back a few extra minutes in the morning is a win in our books.Thankfully, when it comes to minimalist style, there is plenty of inspiration to be found on Instagram from the likes of Alexis Foreman and Sylvie Mus. I’m talking chunky cable-knits jumpers and white denim, elegant midi dresses and knee-high boots and sharp blazers balanced out with wide-leg jeans. The best thing? You probably have many of the below pieces…

November 05, 2021 at 06:00AM If there’s one high-street store that knows what it’s doing when it comes to winter staples, it’s Arket. Not only are we WWW editors huge fans, but it’s clear that our readers also can’t get enough of the brand’s minimalist and high-quality designs. We love that Arket doesn’t deviate much from its core winter offering every year, sticking to basics like tailored blazers, chunky boots, insulating puffers and versatile denim. After all, sometimes you just need a classic crew-neck knit that isn’t trying to feel too new or reinvented.It’s like Arket has taken all the winter basics and refined them to their purest forms—tweaking the hemline on a pair of straight-leg jeans, achieving just the right amount of slouch on a chunky knit or ensuring a long-sleeve top comes in a wide variety of colours. It’s fair to…

November 04, 2021 at 10:25AM Everyone likes to feel fancy from time to time. Especially now, when we can all really appreciate the art of celebrating again. Dressing up for birthdays, anniversaries, weddings and even ‘just because’, has suddenly taken on new reverence; and rather than bemoan the effort it takes at the end of a working week, we’re now embracing those opportunities and languishing in the act. Yes, getting physically dressed in your favourite LBD is a huge part of that. But it shouldn’t be forgotten that one of the easiest ways to take an outfit from zero to hero is by adding some great jewellery. Every woman knows the power a flash of jewels has on even the most basic outfit. Take a simple T-shirt, blazer and jeans ensemble, throw on a pair of drop crystal earrings (and maybe some heels) and…

November 04, 2021 at 10:25AM Everyone likes to feel fancy from time to time. Especially now, when we can all really appreciate the art of celebrating again. Dressing up for birthdays, anniversaries, weddings and even ‘just because’, has suddenly taken on new reverence; and rather than bemoan the effort it takes at the end of a working week, we’re now embracing those opportunities and languishing in the act. Yes, getting physically dressed in your favourite LBD is a huge part of that. But it shouldn’t be forgotten that one of the easiest ways to take an outfit from zero to hero is by adding some great jewellery. Every woman knows the power a flash of jewels has on even the most basic outfit. Take a simple T-shirt, blazer and jeans ensemble, throw on a pair of drop crystal earrings (and maybe some heels) and…

November 04, 2021 at 08:00AM “Benjamin Buttoning.” Ageing backwards. Stopping time. If there’s one effect or buzzword that elicits the same visceral reaction from beauty editors, skincare experts, and customers alike, it’s anything with the term anti-ageing in it. The truth of the matter is this: There’s no miracle cream, gel, serum or treatment that has the power to actually reverse or halt the signs of ageing on the skin. (Sorry, it just doesn’t exist.) That said, there are a small number of products that come pretty close, and we’re about to share an edit of them below.Per a roster of celebrity makeup artists—Emily Cheng, Naoko Scintu and Emma White Turle—we’re uncovering a curated selection of the best anti-ageing moisturisers. The keyword here being curated because according to them, not every cream or moisturiser on the market works the same. Luckily, they find that the below six do wield high-performing effects…

November 04, 2021 at 08:00AM After nearly a year of social distancing that’s lead to some unexpectedly long and scraggly lengths, the urge to chop all your hair off might be stronger than ever. While this sentiment might normally be met with blank stares and reminders to exercise caution, it just so happens that short hair is majorly trending right now. And not just the ever-popular bob haircut either. Celebrities, fashion girls, and hairstylists agree that all varieties of short hair are in. Rejoice!So what does that mean for your short-hair aspirations in 2021? Good things, we think! From cuts to colours and all sorts of styles, all things short hair are gaining some well-deserved renewed interest. Ahead, check out the short-hair trends set to dominate this year. And be sure you scroll to the end to see the trendiest and most controversial look we can’t believe is still…

November 04, 2021 at 08:00AM Pretty much everyone wants hydrated, dewy, plump skin, right? Well, having healthy skin is definitely important to me. After writing about skincare for a while and also just going through life, I think I have a handle on what it takes to keep my skin on track. Some things include eating well, getting enough sleep, drinking enough water, keeping up with my skincare routine, and using the right products with ingredients that work for my specific skin type.One ingredient that I’ve learned can be a huge help in keeping your skin moisturised and healthy? Collagen. “Collagen is the main structural protein found in the extracellular matrix of most of our body’s connective tissues,” explains board-certified dermatologist Naissan Wesley, MD. “It is found throughout the body in different types, in most of our tissues including bone, ligaments, tendons, teeth,…

November 04, 2021 at 08:00AM Up until about six years ago, aside from holiday sandals, I never used to wear flat shoes. Instead, I’d teeter around in heels, whatever the occasion—be it a night out or a trip to the supermarket. I guess I had subscribed to the idea that working in the fashion industry meant practical things such as flat shoes weren’t part of the uniform. In my defence, flat shoes weren’t given the same treatment that they are today.Then the tide turned. From Céline’s (when the brand still boasted its accent) Glove shoes to Gucci’s once-again-iconic Jordaan loafers, the humble flat was given the haute treatment by a host of brands. Now, you’ll find plentiful flat shoes that look just as pretty as heels, if not more so.It’s official—flat shoes are cool, and I wear them around the clock. Not only are they…

November 04, 2021 at 08:00AM I still remember the embarrassment all these years later. I was about 15 years old and was shopping with my mum (still my number one person for an honest opinion), and I got stuck in a pair of black suede boots from Schuh. I so desperately wanted them to fit around my calves, so I squeezed every last centimetre of life out of the side zip and then couldn’t get out of them. Panic, a hot flush and an emergency payment ensued. I eventually managed to get the boots stretched at a cobbler and wore them in a lot, and they ended up being a pair that worked for some time, but was it worth the public shame? Probably not. Fact is, knee-high boots are often designed and manufactured with only the slimmest of legs in mind. I’m only a size…