This Balm Is Over 90 Years Old, and Everyone I Know Still Loves It
November 13, 2021 at 06:30AM Although it was launched way back in 1930, Elizabeth Arden’s Eight Hour Cream remains a must-have beauty product amongst makeup artists, celebrities and stylish people alike. The packaging might have changed over the years, with limited-edition releases continuing to go down a storm with Arden devotees, but there’s no doubt that this apricot-coloured balm remains continually popular. In fact, a tube is sold every 30 seconds worldwide. So after more than 90 years in existence, what exactly has enabled this unassuming product to stand the test of time? Created by Elizabeth Arden herself, the balm is a blend of vitamin E and petrolatum that was specially created to soothe the skin of clients at her Red Door salon in New York. In line with Arden’s ethos on all things beauty, it was specially formulated to actually do good to the skin—healing…