Who What Wear

November 19, 2021 at 06:12AM If someone told me I could only shop in one store forevermore, & Other Stories might just clinch it. I’m not sure what I ever did before the H&M Group’s carefully curated and hugely covetable brand sprung onto the high street in 2013. More grown-up than the stores that had carried me through my teenage years and early 20s, there was a brand that felt like shopping in a well-stocked boutique and carved out its own must-haves, rather than mimicking short-lived trends.And the novelty hasn’t worn off—for the product has only grown stronger and my love for it even fonder. Initially great for basics with a twist (and products to add a design edge to your bathroom #shelfie), it’s now a destination for whimsical tops, printed dresses and blazers that sell out overnight (this wool style blazer has been…

November 19, 2021 at 06:30AM When Victoria Beckham launched her own beauty brand back in 2019, it came as no surprise to beauty editors and avid followers of VB. After all, Beckham’s limited edition makeup collaborations with beauty giant Estée Lauder in 2016 and 2017 were instant hits thanks to their combination of stylish packaging and luxurious formulations.Fast forward two years and Victoria Beckham Beauty is now an industry favourite for both makeup and skincare. From beauty-editor approved eyeshadows to expert-led serums (all of the brand/s skincare is formulated by Augustinus Bader), Vb is now a fully fledged beauty mogul.And while her namesake products are truly excellent (they are favourites in the Who What Wear office), we can’t help but wonder what other products VB cherishes when it comes to her own makeup routine. The question is: what does Victoria Beckham actually keep in her makeup bag on a…

November 19, 2021 at 06:04AM Whether you’re a certified Francophile or not, you have to admit that there are a few things we can learn from French women when it comes to style. Let’s leave the beret and Breton-stripe stereotypes behind us and instead discern that French women have an innate ability to whip up easy but effective outfits. Whatever their aesthetic, their looks never feel too thought-out or contrived. Instead of playing up to the trends, they dress habitually, and this is precisely why we love them. We’ve already taken an in-depth look into their winter wardrobes, but now it’s time to focus our energy on something more specific: shoes. If you’re anything like us, you’ll be curious to know which winter shoes the French choose to wear with everything from midi dresses to jeans. Accordingly, we scrolled through hundreds of profiles belonging to fashionable…

November 19, 2021 at 06:03AM Mark my words: Nensi Dojaka is going to be 2022’s buzziest brand. How have I come to this conclusion? As it has the likes of Zendaya, Emily Ratajkowski, Hailey Bieber, Jourdan Dunn, Bella Hadid and Dua Lipa serving as a small selection of its hype girls, I think that speaks for itself. But if your fashion appetite is as insatiable as mine is, you’ll likely be interested in charting the meteoric rise of Nensi Dojaka. Let’s dive right in.  Hailey Bieber chose a minidress from Nensi Dojaka to wear to a wedding earlier this month. Nensi Dojaka is the brand putting “naked” dresses and barely-there clothing back on the map with her ultra-sexy designs. The Albanian designer founded her namesake label in 2017 whilst studying at the London College of Fashion. She’s still based in the British capital, and sheer, layered fabrics; thread-bare straps;…

November 19, 2021 at 06:03AM When it comes to building an impeccable wardrobe, the high street is key for certain staple pieces: midi dresses that’ll see you through any kind of occasion, knitwear that works just as well during the week as it will on the weekends and, of course, versatile coats. This is why we’re once again turning our attention to Zara. Ah, Zara. Naturally, there are plenty of reasons we shop at this affordable high-street hotspot, but right now, we’re thinking about the outerwear offering that has just landed, both on-site and on its IRL rails. Monikh Dale’s Zara coat looks so expensive.Is it just us, or does the brand’s coat selection get better every season? We believe this to be the case—so much so that we just had to share some of it with you. However, with literally hundreds of coat styles currently on offer,…

November 19, 2021 at 05:00AM As a fashion editor, I have spent a lot of my career reporting on new trends, new labels and new ways to wear things. However, in an effort to slow down the trend cycle and buy items with longevity in mind, we are also conscious here at Who What Wear to dedicate as many stories to repeated outfit ideas, classic items and second-hand items. Personally, I always gravitate to simple pieces that have a timeless appeal.Below, I’ve put together an edit of classic winter pieces that I really love, including fine knitwear to wear in place of a T-shirt, beautiful leather handbags, blazers in neutral shades and chunky ankle boots. In terms of brands, there are a number of labels I always turn to for a timeless aesthetic. At a higher price point, Nanushka and Totême are leading the way…

November 18, 2021 at 05:20PM Consider this a love letter to the humble winter boot. If there’s one cold-weather wardrobe item we can’t live without, it would be—you guessed it—winter boots. (Okay, and maybe a coat or two, but you get the picture.) Our winter boots see us through muddy walks, work meetings and even party season, basically carrying our outfits and transitioning them from day to night and vice versa, depending on the style. We’re sure we’re not alone when we say that we pretty much start wearing ours on 1 September and don’t take them off until summer forces us to.You might even say we’re boot connoisseurs, considering that everyone on the WWW team has basically made it their life’s mission to find and share the best styles out there, from luxe designer pairs to the best of the high street. There’s…

November 18, 2021 at 08:00AM From bakuchiol to CBD, 2021 has already seen it’s fair share of trending skincare ingredients, and I’ve tried them all. From overcoming my resistance to retinol to embracing a more pared-back approach to my skincare routine, I love experimenting to work out which ingredients are truly worth putting on my skin.There’s one key ingredient, however, that I’ve wholly neglected to sing the praises of this year. Despite using it every single day in my own routine, this ingredient has been somewhat overlooked in favour of the buzzy new launches that have been leading the way. Yet ask anyone with amazing skin which scientific ingredient it is that they swear by, and I guarantee it will be this one.The ingredient in question? Vitamin C. Also known as ascorbic acid, vitamin C might not be anything new, but it’s certainly a bit of a wonder ingredient if you aren’t…

November 18, 2021 at 08:00AM From bobs and lobs to braids and full fringes, there are so many amazing hairstyles out there that it can be hard to know where to start if you’re looking for a little pre-salon inspiration. So here’s my suggestion: the A-list. With access to top hairstylists and trending hair products, celebs are constantly stepping out in hairstyles that give me major strand envy. But by switching up their hair as often as we change our t-shirts, choosing a favourite style can lead to an inevitable fall down an Instagram rabbit hole.To make things easier for you, I’ve rounded up some of my favourite celebrity hairstyles ever—37 to be precise—to make your next trip to the hairdresser a little easier.Keep scrolling for the best celebrity hairstyles.Alexa's classic lob hairstyle is a trademark in its own right, and I’d hazard a guess that…

November 18, 2021 at 08:00AM If you asked me to write a story about celebrities wearing complicated outfits, rest assured that it would be long and likely devoid of any outfits you’d actually be able to re-create. Celebs have stylists to help them and red carpets and paparazzi to contend with, so trust me—I get it. But from time to time (well, pretty often actually), celebrities will wear outfits that are actually quite simple and easy to re-create.I made it my mission to look through every single recent celebrity outfit I could find to bring you the least complicated ones. These eight outfits are made up entirely of basics that you might already have in your closet, and if you don’t, I found excellent versions for you. Read on for all the easy celeb-approved looks you’ll want to wear this season and beyond and to…