Who What Wear

November 23, 2021 at 06:30AM As a beauty journalist who is inherently lazy when it comes to my makeup routine (I’m all about easy-to-use cream products), I must admit that I have never been particularly sold on the whole contour trend. For those who aren’t au fait with the concept of contouring, the premise is actually quite simple. It involves applying cool-toned, dark shades to the hollows of your face and lighter, glow-boosting “highlighting” products to the high points, creating the illusion of a chiselled bone structure.But when it first blew up on social media years ago (thanks to Kim Kardashian West’s super-sculpted makeup routine), I ruled it out as unachievable straight away. Not only did the whole process seem to involve an abundance of costly products and countless time-consuming steps, but it also only seemed to cater to those who like a full-coverage, über-glam look. And that is just not…

November 23, 2021 at 06:30AM It’s a controversial thing to say, but in theory, Black Friday is so not my thing. I spend my working life advising people to consider their beauty purchases very carefully, and that message simply doesn’t align with the concept of Black Friday. Trust me. I totally understand the temptation of a bargain, especially when it comes to pretty beauty products. However, doing your research and working out which products are right for you is just as important on Black Friday as it is any other time.With that being said, there’s no doubt that now is the time to stock up on age-old favourites and dream products that have always been slightly out of budget. If you’re anything like me, your inbox will be flooded with flash sales, discounts and offers from every beauty brand and retailer out there, and as…

November 23, 2021 at 06:03AM There’s a lot to be learned on TikTok. From innovative recipes to dance routines and homeware hacks, the app is essentially a one-stop shop for tutorials and how-tos, no matter the subject. In fact, learning is such a large part of the platform’s ethos the hashtag #LearnOnTikTok currently has over 200 billion views.As the social media editor that I am, this week, I decided to delve into the world of TikTok tutorials and see what I could learn about clothes. As luck would have it, clothing hacks are quite the trending topic on the app, and it seems like every influencer (and their dog) has an idea to share. There are those who have found umpteen ways to wear a silk scarf as a shirt and others who are using kirby grips to alter the waist size of skirts.…

November 23, 2021 at 06:02AM There are areas of our bodies that we would all like a bit of extra control on, whether it’s a bit of lift in the bust or butt or a little added support in our hips and thigh area. There’s certainly nothing wrong, either, with turning to a pair of Spanx or shaping shorts when you’re in need of a little oomph—celebs do it all the time, especially when it comes to walking the red carpet.Luckily, the market is chock-full of great shapewear that promises to smooth out any lumps or bumps where you want to. Today, we’re honing in on all the best tummy-control shapewear that we think is 100% worth the investment. These are pieces you can wear whenever you feel the need to trim your tummy, shape your waistline and support your back. Ready to see our finds? Read on to…

November 23, 2021 at 06:02AM If you’ve ever thought about getting engaged at any point in your life, you’ve probably at least pondered how much you and your potential betrothed should be expected to spend on an engagement ring. While there is certainly no set-in-stone amount, there are so many different rules and expectations when it comes to the cost of the bling that it can be overwhelming, confusing and downright frustrating (especially for the person making the purchase). There are even online engagement-ring cost calculators that have been set up to help you navigate the process—but we also have some pretty solid answers to help you on your way.While it’s always great to pore over the best celebrity engagement rings for inspiration, dropping millions of pounds isn’t exactly a reality for many of us. Fear not, though, as we’re here to help. We’ve…

November 23, 2021 at 06:00AM I have a confession. I’ve written a lot of day-to-night makeup articles in my time. You’ll see them crop up around this time of year when Christmas parties and New Year’s Eve are on everybody’s mind. While I do sometimes need a soft-to-sultry eye shadow or a vibe-changing blush to liven up my face, in real life, I tend to just recommend adding a showstopping lip. It instantly brings a new dimension to your daytime look and is the easiest thing to have in your bag without the need for extra tools. Let’s be honest—as great as a blended-out smoky shadow is, fitting my palette and two to three brushes in my bag is less appealing than one simple lip product.A lip stain or liquid lipstick are my absolute go-tos, and as I have lips that are sensitive to anything too…

November 23, 2021 at 06:00AM It’s a universally known fact amongst women that finding the perfect tights is darn near impossible. All those ladders and saggy crotches of our youth have left us scarred, tarnishing all future winter outfit choices and party seasons to come. Let alone shapewear— have you ever tried squeezing on a pair of too-small ‘shorts’ before an event and felt good about yourself? No, us neither. That was, until Heist came along. Seriously, we’re not even being dramatic— all the editors in our office agree that this one brand has saved the whole idea of hosiery and so-called shapewear for us. In fact, if you’re a regular WWWUK reader you’ll probably already be familiar with the brand, mainly because we don’t stop banging on about them. It started with the perfect pair of tights (The Thirty is our ultimate go-to), then…

November 23, 2021 at 06:00AM Founded by Elin Kling and Karl Lindman in 2014, Totême was built around the concept of a modern uniform. Over the last seven years, the brand has won over the fashion crowd with its uniquely Scandi twist on wardrobe staples, from immaculate tailoring to classic knits. Totême’s coat offering, however, has proven to be a particular success in recent years, with celebs (hello, Rosie Huntington-Whiteley), influencers and editors alike investing in its luxurious signature wrap designs.Rosie HW was particularly a fan of the brand’s quilted wrap coat back in winter 2020, and thankfully, the style has returned for another season, as have the classic camel-coloured iterations. There are also a few new outwear pieces to fall in love with, such as the leather-trim shearling jacket as seen on Lucy Williams and the toggle-fasten cashmere coat. But the beauty of the brand is that all of its designs are sure to stand the test of time and…

November 23, 2021 at 06:03AM There’s a lot to be learned on TikTok. From innovative recipes to dance routines and homeware hacks, the app is essentially a one-stop shop for tutorials and how-tos, no matter the subject. In fact, learning is such a large part of the platform’s ethos the hashtag #LearnOnTikTok currently has over 200 billion views.As the social media editor that I am, this week, I decided to delve into the world of TikTok tutorials and see what I could learn about clothes. As luck would have it, clothing hacks are quite the trending topic on the app, and it seems like every influencer (and their dog) has an idea to share. There are those who have found umpteen ways to wear a silk scarf as a shirt and others who are using kirby grips to alter the waist size of skirts.…

November 23, 2021 at 06:02AM If you’ve ever thought about getting engaged at any point in your life, you’ve probably at least pondered how much you and your potential betrothed should be expected to spend on an engagement ring. While there is certainly no set-in-stone amount, there are so many different rules and expectations when it comes to the cost of the bling that it can be overwhelming, confusing and downright frustrating (especially for the person making the purchase). There are even online engagement-ring cost calculators that have been set up to help you navigate the process—but we also have some pretty solid answers to help you on your way.While it’s always great to pore over the best celebrity engagement rings for inspiration, dropping millions of pounds isn’t exactly a reality for many of us. Fear not, though, as we’re here to help. We’ve…