Who What Wear

November 29, 2021 at 08:00AM I’m Linda Boronkay, founder and creative director of Linda Boronkay Design Studio and former design director of Soho House. I set up my own studio a year ago as a one-woman band and have since grown into a multidisciplinary team, which is now working on some incredibly exciting projects across the globe. My signature style is about layering—combining eclectic, vintage pieces with a stripped-back contemporary scheme and not being afraid to mix and match colours, textures and interesting objects of different eras and styles. It’s about oscillating between minimalism and maximalism—being able to look at the bigger picture whilst paying attention to detail.It’s about creating interiors that are interesting and thought-provoking yet relaxed and unforced. I don’t want my interiors to feel like you are stepping into a showroom! My focus is first and foremost on how design…

November 29, 2021 at 08:00AM My friend Shayna Kossove is 42. She is also my colleague at Who What Wear, meaning I see her a lot and have plenty of opportunities to gaze upon her surprisingly, confusingly youthful visage. As two of the company’s veteran employees, we’ve worked together for almost eight years, and I promise I am not exaggerating when I say she looks exactly the same as when I started at the company. It is confounding. There’s a general consensus among the editors that Shayna looks 10-plus years younger than she is. Naturally, I needed to know what beauty witchcraft was going on, so I decided to get her exact anti-ageing skincare routine and copy it—and copy it and copy it—until I, too, would begin to age in reverse. I stuck with it for five months, and it worked. Here’s an in-depth look at her fountain-of-youth routine,…

November 29, 2021 at 08:00AM Jeans and a button-down shirt might not be the most exciting outfit combination going, but over fashion month, Katie Holmes and Alexa Chung have both worn this classic duo in the exact same way. They only fastened one or two of the buttons close to the collar, leaving the rest of the shirt open to create a more dramatic, flowing effect when walking and make simple-cut jeans more interesting. Chung wore hers to a party in London with AMI celebrating the launch of The Queer Bible by Jack Guinness, and so she used accessories to make it more of an evening look. She opted for a dark-green silky oversized shirt with just one button fastened and added a sparkly belt and strappy stiletto heels. This is the perfect outfit for those who want to look fabulous but like they haven’t tried too hard.Katie Holmes at…

November 29, 2021 at 07:00AM I created What to Buy Now to bring you a concise weekly edit of the items I really love, including pieces from the high street, designer labels, vintage gems you can buy online and even charity-shop treasures. I’m constantly scanning the most stylish online stores, so you can feel safe knowing that you won’t miss a thing.I know that your fashion requirements can vary massively from season to season, whether you’re looking for an immaculately tailored staple, an affordable sundress or the perfect pair of shoes. So not only will I cover all of the bases, but as an ardent believer in mindful consumption, I’ll also make sure everything I include will look just as fresh in a year’s time as it does now.Of course, I’ll also bring you those pieces that simply set your heart racing in…

November 29, 2021 at 06:51AM It’s not an exaggeration to say that, thanks to the Gucci GG Belt, the logo belt has become one of the most ubiquitous accessories on social media. Unsurprisingly, over the last few years, more and more brands have been bringing out their own logoed iterations, and we’re pretty sure you'll love them just as much as the iconic double Gs. Until recently, I was quite ambivalent about the logo belt (they have historically had slight “look at me—I’m designer!” vibes), but I’ve noticed more and more stylish individuals embracing the look in a more low-key way. For example, some choose to bring out the retro undertones with flares and printed blouses, while others use theirs to add interest to minimalist separates. Plus, they’re a (slightly) more affordable way to bag a time-tested piece from a big-name designer. Win-win. From Celine and Loewe to Fendi, there are so many chic options…

November 29, 2021 at 06:30AM Some might say that I am a self-deprecating person, however I don’t want that to lessen the impact of my following statement because it really is true. I am incredibly lazy. Everything from my makeup routine to my cooking is rooted in laziness. If I could have it my way, I’d lay horizontal and have someone bring me cups of tea all day long. My lack of motivation to do, well, just about anything, is truly astounding.And that is never truer than in winter. Living in the UK means that as soon as the clocks go back in October, darkness starts setting in from about 3.30pm, and the cloudy weather means sunlight is scarce enough as it is. Suffice to say, this doesn’t do a lot of good for my productivity and motivation. In fact, I would go as far…

November 29, 2021 at 06:30AM Some might say that I am a self-deprecating person, however I don’t want that to lessen the impact of my following statement because it really is true. I am incredibly lazy. Everything from my makeup routine to my cooking is rooted in laziness. If I could have it my way, I’d lay horizontal and have someone bring me cups of tea all day long. My lack of motivation to do, well, just about anything, is truly astounding.And that is never truer than in winter. Living in the UK means that as soon as the clocks go back in October, darkness starts setting in from about 3.30pm, and the cloudy weather means sunlight is scarce enough as it is. Suffice to say, this doesn’t do a lot of good for my productivity and motivation. In fact, I would go as far…

November 29, 2021 at 06:07AM Sure, we all like to go to Paris for the candid standing in front of the Eiffel Tower snaps, and of course the pastries. But when we visit, we’re all about people watching to see what the ever-stylish French women are wearing. Luckily, we don’t always require a plane ticket to be able to do this, as Instagram brings us all the inspo we need. Although we always look to these women for their basics–we’re talking anything from flared jeans to fail-safe top and jeans outfits, it’s French girls’ party outfits we’re most interested in right now. And rightly so, considering brunches, dinner gatherings and after-dark soirées are filling up our diaries this year. So whether you look to Camille Charriere for the cool-girl way to wear velvet, or Anne-Victoire Lefevre for layering tips–here are six French girl-approved party looks you can recreate with…

November 29, 2021 at 06:00AM I’m just going to go ahead and say it – I’ve bought a fleece. There I said it, and I can guarantee I’m not the only one who wants one right now. In fact, I’ve already seen so many fashion people wearing them. And I blame them entirely for making me see how much of a winter staple they are. Even though, they are undoubtably the Marmite of the winter jacket world. The fleece I’ve bought is from H&M, and this particular cream and navy iteration sold out three times before I managed to finally add it to my basket. I wanted it so much, I took my boyfriend to look for it in different H&M stores (to no avail), but he ended up buying one. So here we are, the couple with matching fleeces. And you know what? I’m not…

November 29, 2021 at 05:57AM December is usually a time for back-to-back parties, but after a difficult few years, family and friends will be the most important thing about Christmas for many this year. Whether you’ll be celebrating with friends and family at home or are planning on going out to a restaurant, the below ensembles will make you feel a little special, whatever you have planned. People have very different ideas about what a Christmas Day outfit should look like. Some dress up in silks and sequins, while others have a strict “pj’s only” policy. Whatever your stance is on the December 25 dress code, we’ve found perfect outfits for you to re-create this Christmas.If your family dresses up, we’ve found a green velvet midi dress that is still comfortable for a day of feasting but still delivers all of the glamour. If…