Who What Wear

December 12, 2021 at 06:05AM Given the recent chill and stormy weather, now feels as good a time as any to talk coats. Yes, it’s a topic we’ve been covering for the past couple of months already, but as we finally find ourselves fully immersed in winter, it’s now that the biggest coat trends have truly become known. These are the coats that feel the freshest and are yet to be overdone, making them the ideal addition to your outerwear line-up should you be looking to fill a gap or simply want to start 2022’s first cold weeks on a sartorial high. As style people, we’re always looking to our favourite brands and fashion friends on Instagram to inform what’s new and what’s next. And when it comes to coats, we’ve clocked six trends that will be the most important for the rest of the season.…

December 12, 2021 at 06:00AM When it comes to luxury fashion, Gucci has always been at the top. Alongside the other stalwarts of the fashion industry—Chanel, Dior, Saint Laurent, Louis Vuitton, et al.—the Italian fashion house has remained popular. Founded in 1921, this 100-year-old brand is arguably the biggest it’s ever been. True, Tom Ford’s tenure shouldn’t be discounted (he gave the brand real sass during the ‘90s), but since Alessandro Michele took over the helm of creative director in 2015, Gucci has completely transformed.Michele was only appointed head honcho about half a decade ago, but in the past six years, thanks to the creative director, the brand has become the most popular and most profitable in the Kering family, which also owns Bottega Veneta, Saint Laurent and Balenciaga. There’s no denying the effect of the new aesthetic Michele’s brought to the label. According to global fashion search platform Lyst, Gucci is…

December 12, 2021 at 06:00AM Marks and Spencer is one of those high-street stores that is so good at delivering wardrobe heroes that look 10 times their actual price, whether it’s winter boots, midi dresses or classic knits. This season, however, it was a particular jacket that piqued my interest. Coming in a wool-mix fabric with a wintry plaid print and stylish fringing, this jacket had me hooked from the moment I saw it. I knew that I had to wear it for our winter-coats shoot.It’s not always a given that high-street coats will look as good IRL, but I’m happy to report that this jacket passed the test with flying colours. The fit is quite boxy, so I decided to cinch with a black belt. However, thanks to its light fabric, I think it would also look fab worn loose and layered under a roomier coat. For this reason, I would also…

December 12, 2021 at 06:00AM We’ve gotten to that time of year when we’re starting to look ahead to January—it always helps when the final months of 2021 are looking a little limp. Armed with the S/S 22 runway looks (full trend guide coming soon), the editors at Who What Wear have been predicting what will be hitting stores in the next 12 months. With temperatures dropping below 10ºC, it only feels natural that we focus our attention on knitwear, specifically pieces that will look fresh next year but can also be worn now. Many of 2022’s jumper trends will have carried over from 2021, while others may well be styles you already have in your wardrobe (a win-win situation if you ask us). So what do we think will be given the sartorial spotlight in the New Year? Well, the preppy vibe is going nowhere, manifesting in everything from cable-knits to nerdy knitted vests…

December 12, 2021 at 05:00AM Let’s be honest here: Not all of us will be going out this New Year’s Eve. Last year lockdown left us with no option but to stay in, and although this year is allowing to hit the pub to see in 2022, not all of us want to go out and about. There’s something great about getting dressed up to stay in, and spending the night with your nearest and dearest in your own is even better than ever. No bar queues, no £££ tickets to see some fireworks and no waiting for a cab home. There are a lot of perks to choosing to be propped up in your kitchen or on the sofa instead of a busy soirée.NYE feels like that last opportunity to get dressed up in something sparkly and festive. I appreciate this sounds rather…

December 11, 2021 at 07:00AM Over the years, the fashion industry has sometimes had a bit of an anti-tights stance. You often see articles debating how long one can feasibly leave it before having to dredge out the denier 40s as if it’s some sort of anti-fashion faux pas. In reality, most people I know (myself included) jump at the chance to say goodbye to bare legs and fake tan the moment the mercury drops below 10ºC, and even more so when party season hits. Thankfully, there’s a long list of fashion lovers who make a very good case for the elevating powers of party tights (Alexa Chung probably being the OG tights queen). Whether it’s polka dots, sparkly finishes or classic fishnets, there are more than enough to choose from. My personal revelation was realising that party tights look their best in a lower denier, such as 15…

December 11, 2021 at 06:30AM With track-sole boots becoming virtually ubiquitous last winter, it was only a matter of time before the chunky-sole trend infiltrated other types of footwear. That’s why it hardly came as a surprise this year when we started seeing statement loafers launch across luxury and high-street brands. When it comes to designer brands, Prada has been one of the labels at the forefront of this trend. The Italian fashion house launched logo-embellished chunky loafers earlier last year, garnering the attention of models and influencers including Elsa Hosk, Pernille Teisbæk and more. (The coveted style has since sold out across multiple platforms.) Understandably, several other brands have also embraced the trend, with Proenza Schouler adding its signature contrast stitching to a pair of platform leather loafers, and Dr. Martens collaborating with Comme des Garçons on its own version of the shoe. Worn alongside jeans and knits or pleated skirts and sweatshirts, the footwear trend has an…

December 11, 2021 at 06:30AM It’s no secret that, here at Who What Wear, we’re big fans of Glossier. Big. Huge. Everything from the pink packaging to the lazy-girl makeup formulas and the tip-top skincare makes us go a little weak at the knees. And while for a few years now we have been able to shop our favourite Glossier products online, UK shores have had to go without a store.Although a beauty brand not having a store isn’t uncommon in 2021, it has long been a sore spot amongst British Glossier fans. The reason being that Glossier’s U.S. stores are nothing short of beauty paradises. Less of a beauty store and more of a beauty destination, the Glossier retail experience not only is beautiful (and perfectly Instagrammable) but also helps to put the fun back into shopping for beauty, with products as far as the eye can…

December 11, 2021 at 06:30AM With track-sole boots becoming virtually ubiquitous last winter, it was only a matter of time before the chunky-sole trend infiltrated other types of footwear. That’s why it hardly came as a surprise this year when we started seeing statement loafers launch across luxury and high-street brands. When it comes to designer brands, Prada has been one of the labels at the forefront of this trend. The Italian fashion house launched logo-embellished chunky loafers earlier last year, garnering the attention of models and influencers including Elsa Hosk, Pernille Teisbæk and more. (The coveted style has since sold out across multiple platforms.) Understandably, several other brands have also embraced the trend, with Proenza Schouler adding its signature contrast stitching to a pair of platform leather loafers, and Dr. Martens collaborating with Comme des Garçons on its own version of the shoe. Worn alongside jeans and knits or pleated skirts and sweatshirts, the footwear trend has an…

December 11, 2021 at 06:30AM It’s no secret that, here at Who What Wear, we’re big fans of Glossier. Big. Huge. Everything from the pink packaging to the lazy-girl makeup formulas and the tip-top skincare makes us go a little weak at the knees. And while for a few years now we have been able to shop our favourite Glossier products online, UK shores have had to go without a store.Although a beauty brand not having a store isn’t uncommon in 2021, it has long been a sore spot amongst British Glossier fans. The reason being that Glossier’s U.S. stores are nothing short of beauty paradises. Less of a beauty store and more of a beauty destination, the Glossier retail experience not only is beautiful (and perfectly Instagrammable) but also helps to put the fun back into shopping for beauty, with products as far as the eye can…