Who What Wear

December 20, 2021 With its pared-back nonchalance and minimalist silhouettes, The Frankie Shop isn’t one of those brands that fight for attention on the feeds of Instagram’s best-dressed. In typical French fashion, it’s a brand that somehow managed to garner a cult-like status without having to really try that hard, which is no mean feat in a digitalised fashion landscape that fights tooth and nail for those much-coveted clicks. Yet once you've clocked the brand, you start to see it everywhere you go: An oversized blazer thrown over a pair of straight-leg jeans, a colour-pop tracksuit paired with velcro sandals or a clever cutout knit rubbing shoulders with a chunky chain necklace. Its success lies in its subtlety, but these pieces are by no means boring. I’ve lost count of the number of Frankie Shop designs that have boasted sellout status over the last year or two, and it’s a testament to the…

December 19, 2021 at 11:14AM We’ve said it before, and we’ll say it again: Our fashion friends over 40 are an unlimited source of style inspiration for us. There’s just something about this group’s seasoned style perspective that always hits the mark. In other words, whether it’s the places they always shop or how they’re styling their basics, they just get it. That’s not to say that we don’t also follow a number of fashion people across age groups, but there is a certain expertise that comes from years of fine-tuning your wardrobe, and we’re simply here to celebrate that. Seeing as winter is here and the cold weather can often be the trickiest to dress for, we’ve tapped this group yet again for a much-needed dose of inspiration as we head into the next season. After surveying the feeds of our favourite 40-plus influencers such as Grece Ghanem, Elaine Davis, and Tamu McPherson,…

December 19, 2021 at 08:00AM I have spent the past six years growing my hair back to waist length after I had a funny five minutes and decided to chop it all off in 2015. If you’re the sort of person who changes their hair every week, this might not seem like a particularly big deal to you, but having super-long hair is kind of my thing, so cutting it off at my shoulders was a really bold move. And while I liked it at first, my hair is very fine, and I found the need for daily styling a bit of a fuss. Needless to say, the novelty of change soon wore off, and I became wholeheartedly committed to growing it again. Six long years later, I’m now back in my comfort zone with my hair brushing against my lower back. But finally having my strands back…

December 19, 2021 at 08:00AM We’ll say it: no one nails the art of effortless beauty like French girls. Call it a stereotype if you’d like, but French girls always seem to have the most beautiful makeup looks. Considering that France is home to some of beauty’s biggest names (think L’Oréal, Guerlain and Clarins), it only makes sense that the French way of life is laced with nods to the country’s roots in beauty. It only takes a couple of minutes of roaming the streets in Paris to spot that French women know how to apply their makeup. Their skin is plump, smooth and glowing, their brows appear effortlessly preened, and their cheeks radiate a flush so healthy it leaves you wondering what their secret is. But wonder no more because we’ve reached out to French makeup artist Ewa Ciezkowska to uncover the six makeup tips French girls…

December 19, 2021 at 08:00AM In case you don’t have time to check all your favourite shopping sites on a regular basis, don’t worry—I’m here to do that for you. It’s my job to keep my finger on the fashion pulse, and part of that is maintaining an all-seeing eye over the new-in sections of every brand, from the big to the boutique, to ensure you don’t miss a beat. And this week, as I was doing my research, I couldn’t help but be impressed by the fresh pieces on three websites: Gap, H&M and Marks and Spencer.Aïda Badji Sané wears a coat from H&M. While the high-street has generally been in autumn mode since September, it would appear these three brands have been saving some of their best cold-weather pieces until now, which is handy, seeing as the temperatures plummeted this week.It goes without saying…

December 19, 2021 at 08:00AM When it comes to celebrity beauty recommendations, they tend to fall into one of two camps: in-salon treatments and cosmetic procedures with the best names in the industry (which are totally out of the realm of possibility for most of us) or luxury skincare products with a three-figure price tag. So when I heard murmurings that a genuinely affordable beauty brand with legions of A-list devotees had just landed at Cult Beauty, I was instantly intrigued. After all, Jennifer Aniston and under-£11 skincare isn’t a combination that you come across often. The brand in question? Heritage Store.The brand offers a range of basic yet effective skincare products and actually started its life as a health food store way back in 1969. Cruelty-free, vegan and totally free of artificial dyes, preservatives and sulphates, Heritage Store bridges the gap between beauty and wellness to deliver multipurpose products that can be…

December 19, 2021 at 08:00AM It can be difficult to know what to wear in December when cold weather is undeniable and your schedule is packed. With freezing days to navigate, get-togethers to go to, big meals to eat (stretchy trousers are really the dream ticket), glitzy parties to attend (even if your numbers are small), workdays to still power through (wherever you may be carrying them out) and some cosy lounging moments to enjoy, multiple trendy winter outfits are required—this we know. Assembling them, however, is a different story. Striking the perfect balance between being warm and looking stylish isn’t an easy task, but don’t worry. We have a solution.We’ve looked to the stylish people we follow on Instagram to bring you some much-needed outfit inspiration for the month ahead. Whether your old winter coat needs replacing or you’re looking for ensembles that you can wear…

December 19, 2021 at 06:30AM If you didn’t have your beauty routine nailed down before this year, chances are you have it down to a fine art now. Along with the likes of coffee machines and ultrasoft loungewear, beauty products have proven to be some of the most popular purchases in 2020, with more and more of us shifting our focus from our wardrobes to what lies within our vanity bags and lines our bathroom cabinets.With our social lives largely put on hold, many of us, the Who What Wear UK team included, utilised our time spent indoors to experiment with new makeup, skincare, and haircare. But which products were we buying the most? With our interest piqued, we set about finding out. From John Lewis & Partners and ASOS to Net-a-Porter and Cult Beauty, we asked some of beauty’s top retailers to tell us which five beauty…

December 19, 2021 at 06:07AM When you’re tired of wearing your jeans (and, let’s face it, your joggers) on loop, what should you wear? I can tell you that this has been a hot topic of discussion on the Who What Wear UK Slack channel this week, especially with the new season coming into view. There was talk of new colour trends, the pieces French women always reach for and the coat that always looks so expensive (no matter how much you’ve spent on it). But the one thing we all settled on as a great look that works for now and spring is the classic skirt-and-boot combo. Right now, the skirt needs to say “I’m ready for 2022,” but the footwear needs to say, “Do you realise that it’s still winter?” And trust us—the look is so easy to adapt. Whoever you are and whatever your personal style, there’s a…

December 19, 2021 at 06:04AM If you feel as though Instagram is giving you deja vu with everyone wearing similar outfits, you’re not alone. We can’t stop seeing puffer coats, striped jumpers, knit vests and fleecy teddy jackets on repeat. And do you know what we’ve also noticed? It’s three brands in particular that all of these cult items are coming from, and that’s Totême, Arket and Frankie Shop. With minimalist, classic and effortless pieces in common, it’s no surprise our fashion friends are looking to them all to enhance their winter wardrobes. But they’re also all known for creating a stampede from loyal fans who have the magic power to make certain pieces (looking at you Totême teddy coat), sell out almost immediately. Totême’s quilted coat caused such a stir in 2020 when it sold out, people were paying above the odds to…