Who What Wear

December 21, 2021 at 07:00AM There are a ton of new brands that pop up in the fashion space, but it’s undeniable when some are really having their moment. Suddenly, they are stocked in every fashion insider’s wardrobe, are everywhere on my Instagram feed, are the conversation at fashion dinners, and are blowing up the editor Slack channel at Who What Wear. That combination of things always makes me think that there are big things ahead for the on-the-rise designers.In 2021, there are some cool fashion brands that check all of those boxes, and I’m here to highlight each of them. They range from the coolest possible take on menswear-inspired pyjamas to the cult naked dresses that are selling out everywhere to the sleek no-logo bag brand you need to know about if you don’t already. Ahead, you’ll find the nine cool-girl fashion brands to…

December 21, 2021 at 06:30AM If you’d have asked women 100 years ago what they anticipated beauty trends would look like in 2022, they’d probably have predicted something along the lines of the other-worldy aesthetic of Y2K beauty. Things like glitter, tinsel and shimmer might have graced our faces and hair as we whizzed about in flying cars and fuelled up our jet packs. The reality, however, is that things aren’t set to look too dissimilar to the trends of the 20th Century. Sure, we have thousands more products at our disposal and skincare technology that we never dreamed could have existed, but when you look at the bigger picture, the main beauty mindset going into 2022 really isn’t all too different. In fact, what we’re seeing in terms of beauty trends for next year is a distinct return to the past. Nostalgic beauty, if you…

December 21, 2021 at 06:30AM Casting our minds back to the start of the year, it seems almost impossible to believe that we spent the first few months of 2021 in strict lockdowns. We were living exclusively in ultrasoft loungewear, had at-home coffee making off to a fine art and, of course, were busy throwing every skincare product at our faces that we possibly could.But since then, times have changed. As the world started to open up, our beauty priorities shifted once more. Sure, we’re still not entirely sold on daily makeup application and gave up on at-home manicures the minute salons reopened, but that’s not to say we left our beauty obsessions behind. In fact, 2021 has been the year we really found our beauty sweet spot, caring more than ever before about the products that line our bathroom cabinets.You see, many of us, the Who What Wear UK team included,…

December 21, 2021 at 06:03AM Is it just us, or does it seem like two minutes ago since we opened the first door to our advent calendars? Now, we’re hurtling towards Christmas Day faster than we’d throw ourselves on the last pair of Manolo Blahniks at a sample sale, with only a small portion of our present shopping complete. You might think this would be the ideal time to panic, but we have another solution: Who What Wear UK’s Great Last-Minute Gift Guide. Instead of feeling guilty about the fact that you’re not quite as organised as you’d like to be at this stage (because, let’s face it, there are lots of other things going on), we’ve made finding those last-minute gifts so much easier by bringing all of the chicest things from your favourite (digital) stores, all into one place—directly below! What’s more, we’ve also had the…

December 21, 2021 at 06:03AM Dressing for winter doesn’t need to be all black woollen coats, blue jeans and oversized beige jumpers (though, that’s not to say these classic pieces don’t deserve a place in your wardrobe). There’s plenty of fun and creativity to be had when it comes to assembling your cold-weather get-ups, and the high street is the perfect place to find new additions to breathe new life into your existing wares. This is why I decided to curate an edit of the best high-street winter fashion 2021 has to offer.Basma Kahie’s Arket trench coat, boiler suit and white boots are perfect for winter. The high street is always the first place I turn when I’m in need of a fashionable fix, but that doesn’t mean its appeal is fleeting. In fact, some of my favourite pieces that I pull out year after year come from the high street, and…

December 21, 2021 at 06:02AM Tucking your jeans into your boots is not a new trend; this we know. However, it is a trend that’s been on ice for the last few years. In fact, it’s been lying largely dormant since the noughties, but now, thanks to a host of trend trailblazers, the combination is back and considered to be chicer than ever.While there are lots of items you could pair your jeans and knee-high boots with (think T-shirts, blazers, silk top), there’s one garment our fashion favourites keep wearing them with. Of course, we’re talking about jumpers.From classic roll-necks to statement motifs and block heels to stilettos, we’ve found seven street style–friendly outfits incorporating knee-high boots, jeans and jumpers for you to try. Keep reading to see the best combos on the ‘gram, and then shop the few essentials should you want…

December 21, 2021 at 06:00AM While there’s no doubt that I’ve been mourning the dwindling daylight hours over the last couple of months, I have also been secretly looking forward to fishing out my favourite chunky knits, sturdy boots and cocooning coats as the mercury starts to drop. Winter is here, and it’s time to embrace the cosy. You know you want to. We don’t really believe in items of clothing being explicitly "in" or “out” here at Who What Wear. However, we do like to take the opportunity to try new things as a new season arrives. That might mean swapping your faithful beige knits for a brighter shade or digging out your old bomber jacket and giving it a 2021 update with a midi skirt and chunky boots. After all, almost all fashion trends come and go; it’s just about finding ways to make something feel fresh. For me, this has manifested…

December 21, 2021 at 06:00AM The old tropes of things being called “in” or “out” have become redundant, as we embrace more of an appreciation for personal style. That doesn’t mean there aren’t styling updates or fresh silhouettes to appreciate, however, and for spring 2022 there really is something for all tastes. In our Spring Summer 2022 trend report, Hannah Almassi writes that for spring designers ‘there are places to go, people to see and the many ensembles to suit.’If you want to dress like it’s the turn of the millenium, there are lots of Y2K items heading to our new-in sections, from crystals to super strappy dresses. However if you like to keep things more simple and classic, then you might be drawn towards the minimalist basics, whether that’s a mini skirt or a beautifully tailored pair of trousers. Floral wrap dreses…

December 21, 2021 at 05:00AM My closet is lined with everything from investment buys to everyday staples, but trendy fashion basics are what really fuel my everyday outfits. I’m talking about everything from oversized button-down tops to two-tone polos to basketball sneakers that I’ve been living in, but I could go for some fresh upgrades. That’s why I’m eyeing all of the cool pieces on the fashion set at the moment.Their picks range from wide-leg ivory jeans to logo socks to cropped sweater sets—all cool takes on the pieces you might already own, but with fashion-forward twists that make them feel very of the moment. So, what are the pieces that I think are worthy of adding to your shopping cart right now? Ahead, I’m breaking down the best trendy fashion basics that have earned a spot on the cool girl’s shopping list.…

December 21, 2021 at 04:06AM It can be all too easy when temperatures drop to a certain (read: icy) level to lean on the same outfits you have for the past few years, huddling up in grey, navy and black knitwear and the same black ankle boots. While you can’t beat a classic, if you’re looking for some new winter combinations, the likes of Grece Ghanem, Lucy Williams and more have been wearing a number of practical yet interesting looks you too will be able to wear on repeat until spring.Many of these key items you’ll already own, such as roll-necks and classic blazers, but you can make your winter wardrobe more 2021 with cream boots, teddy coats and leather trousers. Just because you have to make sensible choices doesn’t mean you have to spend the next three months in boring and unadventurous outfits. Keep scrolling to see…