Who What Wear

December 23, 2021 at 10:11AM It might not yet be Christmas, but the festive sales are already kicking off. While we love them and hate them in equal measure, we’re here to tell you that the offers are looking undeniably good this year. You’ll have to be quick to get those first wardrobe gems, but don’t worry—we can help point you in the right direction. With discounts of up to 50% off selected items, it’s the time of the year you can pick up designer pieces at a fraction of the original price.Where to start? As always with sale shopping, we recommend you search with longevity in mind, leaning towards classics that are missing from your wardrobe or pieces you’ve been admiring for the past few months. This is an opportunity to invest in pieces that are better-quality and usually out of reach. But of course, it can be all too easy…

December 23, 2021 at 08:00AM Being experimental with your hair doesn’t necessarily mean that you have to go all-out with new hues, statement fringing or lashings of layers. Often, the simplest switches make the most impact. Right now, as our strands continue to grow without the prospect of a cut any time soon, it seems everyone is busy dreaming of and mood boarding potential styles to opt for once the salons are back up and running.And, with more time to ponder on and weigh up the pros of a dramatic change, I thought it might be worth sharing my recent experience in hope it might inspire some of you. You see, I recently chopped off my lengthy blonde hair to join the bob/long bob brigade. A few months back, after researching for a feature on blunt bob hairstyles, I convinced myself to go for the chop, which was masterfully created by…

December 23, 2021 at 08:00AM Cutting in a fringe can seem like a big commitment, yet it’s a hairstyle most of us have likely at least considered over the years. Fringes come in all types of shapes and cuts, and there are some that can suit everyone, with others being a little harder to pull off, depending on your face shape and how you style your hair. If you’re currently feeling tempted by a fringe, there are certain looks that can suit any of us, regardless of these elements. “A parted sweeping fringe will suit any face shape,” explains Maxine Cooke, a creative stylist at Nicola Clarke at John Frieda salons. “The length just needs to be adjusted to complement the face shape.”Maxine also recommends opting for a side-swept fringe if you want minimum commitment, and Paul Windle, the founder of Windle London, suggests picking a fine long…

December 23, 2021 at 08:00AM I always felt like I had long lashes. Between that and using a lash curler and a selection of curling and lengthening mascaras every day, I felt like my lashes were perfectly fine—no further assistance necessary. I very rarely wore falsies and never tried extensions; I just didn’t feel like I needed extra help. But as is the nature of being a beauty editor, I was curious about RevitaLash’s eyelash growth serum. Its growing power is hinged on the BioPeptin Complex, a mix of peptides and botanicals that helps to strengthen lashes and aid growth over time. It’s become a cult favourite for beauty lovers around the world, and I began to wonder if its claims of achieving longer, stronger lashes really hold up. RevitaLash Advanced Eyelash Conditioner isn’t new by any means. (Although, the brand is launching a new brow-and-lash masque…

December 23, 2021 at 08:00AM Over the years, I’ve accumulated quite a nice collection of lingerie, had multiple bra fittings and received quotes from some of the biggest experts in the industry on the dos and don'ts of lingerie across the board. Most of these rules are easy enough to follow, except for one (at least for me). During my most recent lingerie fitting for a story I wrote on what it’s like to wear lingerie sets for a week straight, the saleswoman assisting me told me that if I’m not storing my lingerie properly, I’m basically killing it, not getting my money’s worth, and so on and so forth.Instantly I switched into panic mode as I realised all my lingerie was currently stuffed in my drawer along with the rest of my five-for-£20 underwear and random assortment of sports bras. In other words,…

December 23, 2021 at 08:00AM Even though I’m a fashion editor, I have to admit I’m a bit of a lazy dresser. While there’s certainly a time and a place to get dressed up and push your sartorial boundaries, most of the time, I rely on easy-to-throw-on looks that require little effort on my part to style. This is why I love seeing celebrities doing the same thing—wearing a chill, minimal-effort outfit that 1) makes me feel better about my own choices and 2) might inspire my next low-key look. Enter Dakota Johnson’s latest outfit, which strikes the perfect balance of stylish but reassuringly casual. On a chilly day in NYC, Johnson wore a brightly coloured beanie hat, the sort of which you can pick up just about anywhere right now, be it Ganni or Gap. Her stylish coat and bag? They’re none other than…

December 23, 2021 at 07:00AM Emma wears a Rixo coat. As an editor at Who What Wear, I typically spend a lot of time looking at new-in products, so every week, I update this story with the pieces that have caught my eye and that really stand out.I’m currently looking to update my wardrobe with some winter classics, so I’ve included a beautiful cream jumper and the dream pair of Gucci boots. I’ve also added a few more statement items into the mix, such as a sage green Carrie Bradshaw-style skirt, a beautiful printed shirt from Alemais and a green midi dress by Tove. So whether you’re looking to buy, browse or discover something new, keep scrolling for pieces from the high street and designer labels that I love and think are worth investing in.A Carrie Bradshaw classic. A chic alternative to jogging bottoms. Chic, chic, chic. These are the perfect height. How cute…

December 23, 2021 at 06:30AM As someone that has spent the best part of five years trying to transition my naturally brunette strands into a full head of luscious blonde, trust me when I say I understand the perils of bleach appointments. I have tried full-head highlights, half-head highlights, ombré, balayage and babylights in an attempt to get the effortlessly blonde hair of my dreams, but alas, I still haven’t quite got there.However, I have every faith that 2022 will be the year that my blonde hair dreams will come true. You see, the thing I have struggled with the most is knowing exactly what to ask for at the salon. With prices usually quotes by technique, it doesn't make it easy for those of us that don’t know what technique is needed. What we do know, is that we want blonde that isn’t blocky, is 3-dimensional and requires minimal fuss. But…

December 23, 2021 at 06:30AM As a beauty editor who spends every single day consuming information and learning about skin from some of the top experts in the world, it’s safe to say that I know a thing or two about what we should and shouldn’t be doing in our quest for healthy skin. However, my years of experience in this job have also taught me that this does not mean I have the know-how on how to treat a medical skin condition.You see, as like every other organ in our bodies, the skin and the way in which it functions is different for every individual. The advice that I give through my work is very much targeted at those that would like to give their already relatively healthy skin a helping hand. When it comes to skin conditions, whether it be eczema, rosacea, psoriasis…

December 23, 2021 at 06:05AM Like the flavour of olives or the taste of red wine, some things have to grow on you—that’s the case for me with this particular trend. Between the influx of outfits on Instagram and the taking over of various new-in sections, cargo trousers are impossible to ignore at the moment. Often labelled as “ugly” or, if you were to ask me four months ago, “too ‘90s for its own good,” it’s a look I never thought would win me over. Then I saw the Celine spring/summer 2022 runway show, where a pair of cargo trousers—camouflage ones at that!—changed my entire outlook on them. Celine’s glossy interpretation—which consisted of cropped leather jacket and heeled sandals—helped transform them into something I’d actually wear again, as opposed to something I’d only previously have considered wearing if I was dressing up as a Spice Girl.…