Who What Wear

April 13, 2022 at 08:00AM It seems like no matter our given hair, most of us spend way too much of our time wishing for something else. Those with curly hair will go to great lengths to straighten it, just as natural brunettes will spend hours in colourists’ chairs trying to achieve the perfect blonde. And while everyone has the right to express themselves through the haircut, colour, or style of their choosing, education around best practices for one’s own hair could be the difference between hating what grows out of our heads and loving it. According to Erica Conan, ColorProof director of education, this is especially true when it comes to picking the best hair colours for thin hair. While those with thin hair have been convinced for years that ultra-light colours are the only ones that work for this hair type, this veteran stylist disagrees. “Colour preservation is key…

April 13, 2022 at 08:00AM We already know all too well that one celebrity wearing something can turn said item into a major trend, especially when that celebrity is someone as influential as Kim Kardashian West or Gigi Hadid. But what happens when multiple celebrities wear the same piece? Well, it becomes *the* trend. At least, that appears to be the case with the pant style that’s now been spotted on both of the above as well as on Bella Hadid, Jasmine Tookes and Katy Perry—all in the span of a few weeks. The buzzy trend in question? Leather pants, which practically every A-lister seems to be ditching their jeans for this month. The streak started two weeks ago, when Tookes was seen in L.A. wearing a pair of Good American faux-leather pants with Ugg clogs, a black turtleneck, and a matching duster. Then, during Milan Fashion Week, Kardashian…

April 13, 2022 at 07:00AM There are a few perks to being a fashion editor, I must admit. One of them is that we get to go behind the scenes at brand HQs and get a sneak peek of new-in products, often before they’ve even hit the shop floor. Whether it’s for re-sees of catwalk collections, press days showcasing next season’s garms or just popping into high street showrooms to get a closer look at the latest pieces about to drop. So when news reached the Who What Wear UK team that H&M was about to release its new spring collection any day, we called on our connections and asked if we could get a sneaky look at the pieces in question beforehand. We take our responsibility for reporting back to you on the best pieces to buy very seriously, after all. And that’s how I…

April 13, 2022 at 06:58AM Holly Willoughby is known for chronicling her outfits for This Morning on Instagram and we always keep an eye on her updates to gather any style inspiration. Recently, Holly has made a case for the black dress, not once but twice, after wearing cult brand The Vampire’s Wife. A longstanding fan of the brand, Holly also wore a red style a couple of years back that, according to liketoknow.it, caused a 2,700% increase in searches for the brand. If that’s not enough, she also ticks the eco-credentials box as the dresses were all rented.I guess it shouldn’t be that much of a shock. While there have been plenty of contenders for the top spot, it’s The Vampire’s Wife that remains the choice dress outfitter when it comes to celebs. Seen everywhere from across Instagram to award-season after-parties, it continues to be incredibly popular way into 2022.The…

April 13, 2022 at 06:13AM Get more mileage out of your jeans this season with  the help of these five versatile items. There are a variety of fashion pieces that won’t go out of style, and jeans are one of them. Denim is a mainstay because of its ease, cool factor, and the fact that it's universally flattering thanks to the endless number of styles available. In fact, you can wear jeans with just about anything. However, my favourite things to wear with jeans are all stylish simple items.These days, I am all for looks that take little to no effort, and as we enter into spring, I am keeping this in mind. While outfit planning for the new season, it is clear that jeans will be on heavy rotation, and I’ve begun to narrow down my top simple picks to help round out each look. The great thing is…

April 13, 2022 at 06:00AM It’s fair to say that I have made no secret of my scepticism about eye cream. They are usually eye-wateringly expensive when you look at the cost per millitre and come with a whole host of unwarranted promises about their ability to reverse wrinkles and eradicate eye bags. In fact, until I discovered The Ordinary’s Caffeine Solution back at the start of 2019, I basically didn’t use eye cream at all. This one really only changed my mind because it’s pleasingly affordable at just £6 and didn’t make any ludicrous claims that it then failed to deliver on. Fast-forward two years, however, and how times have changed. I am now in my early 30s with a 1-year-old baby, and contending with dark circles and under-eye puffiness has become a daily challenge. If an eye cream lands on my desk…

April 13, 2022 at 06:05AM From street style to the runway, and of course, Pantone’s predictions, when it comes to colour there are plenty of indicators to help us understand which shades will be prominent for the spring season. Very Peri was crowned Pantone’s colour of the year and is gaining popularity for spring/summer 2022. On the runway, minimalist ivory was featured heavily at luxury brands including The Row, Valentino and JW Anderson, while sunset orange was a key colourway at Prada and Jacquemus. Additionally, shades of sage green and tangerine orange are already being worn by several of our favourite influencers.Thankfully, the one thing each of these colours has in common is that they all look extremely high-end, and can be worn as a statement shade to create an expensive-looking spring outfit. We definitely know we’ll be wearing these for the next few months. Keep scrolling to shop the…

April 13, 2022 at 06:00AM After the last couple of years, family occasions have held a much greater significance in our diaries and hearts. Easter, in particular, is a time of remembrance, coming together and honouring of loved ones, bound by lots and lots of chocolate. Whether you celebrate Easter or not, it marks the change of seasons and what’s not to love about dressing up for the occasion? It’s also a four day weekend, after all. Whether you’re spending it home or away, in or out, like most things, Easter dressing can be anything you make it. Whimsical ‘cottagecore’ and agricultural merriment are two phrases that come to mind, but there’s also space for oversized, boxier fits, depending on your wants and needs. The midi and maxi dress take prevalence in my picks, as I find they can be either casual or formal…

April 12, 2022 at 10:50AM There’s always a niggling bit of concern that you’ll turn up to a special event— say, a wedding— and someone else will be wearing the exact same outfit as you are. This has actually happened to me before, and although we were able to laugh it off, the initial moment when you realise you have a sartorial doppelgänger in close proximity is awkward to say the least. This, however, didn’t seem to bother the guests in attendance at Brooklyn Beckham and Nicola Peltz’s wedding this past weekend, as many of them— a staggering amount, actually— opted to wear the same dress trend. Okay, so they weren’t the exact same dresses, but I did find it interesting that this specific style of dress was so prevalent at the nuptials. In fact, it was even worn by the Mother of…

April 12, 2022 at 08:08AM We all want to look like our most polished selves, don’t we? And although, sadly, I’m not here to provide you with a week at a spa or an endless allowance at The Row, I am here to bring you a treasure trove of the most expensive-looking pieces on the high street every week. It’s my mission to prove that you can find premium pieces to elevate your wardrobe without the designer price tag and to make it easy for you to pinpoint the items on the high street that are really worth adding to your wardrobe. There are some amazing gems out there that your friends won’t believe aren’t designer, but there’s a lot to sift through to find them. That’s where I come in. As a Who What Wear editor, I scroll new-in collections as a hobby, and I can…