Who What Wear

December 28, 2021 at 05:05AM It’s not clear who or what decides which brands will be the most talked about of the year. Really, it comes down to a heady (and often random) mix of things like instant catwalk buzz; influencer, celeb or fashion-girl backing; award nods and impressive designs. Nailing one of these can lead to a murmuring under the surface, but nail all of them (which often happens in a domino effect) and you’ve got yourself an officially ‘buzzy’ brand.It’s important to note: a buzzy label is not necessarily always new, or a high-end designer that has the cash to get its products seen. It can be either of those, but it can also involve a lesser-known high street brand coming to the fore, or a resurgence of a previously overlooked label that needed time to grow into its identity. Look at Totême for example, which…

December 28, 2021 at 05:05AM Following an almost two-year stint at home, or at least close to it, we’re keen to start travelling again. Especially now that’s it’s actually possible (albeit with some restrictions still in place) and preferably to a dreamy, far-off destination. But after not travelling much for so long, we sort of forgot about the one aspect of long-distance travel that isn’t so glamorous: actually getting to your final destination. That’s where the importance of a good travel outfit comes in. The art of crafting an outfit for a long flight is exactly that—an art. Obviously, comfort is priority number one given that you could very well be sitting for 10, maybe even 20 hours, depending on where you’re heading. There’s also utility to keep in mind. We love to travel with a crossbody bag or XL tote for this exact reason—not to mention packing space…

December 28, 2021 at 05:00AM If you weren’t already an avid H&M shopper before 2021, chances are high that you probably are by now. Despite an increasingly difficult market to succeed in, the high-street mega-brand has only gone from strength to strength this year, continually wooing us all with affordable basics, statement sellouts, conscious collections and, of course, all those collaborations. The design team seems to have a knack for nailing exactly what we want to be wearing, and so, unsurprisingly, the brand is consistently one of the top-selling on Who What Wear UK. Of course, some items are more popular than others, and given we’re always nosy about what other people are buying, we thought you might also like a sneak peek into what H&M’s actual best sellers were in 2021. As it turns out, you’re all as mad about expensive-looking basics as we are. Most of the…

December 27, 2021 at 08:02PM There may be other places we turn to for investment buys and extra special pieces, but for of-the-moment trends and instant wardrobe refreshes, it has to be Zara. Don’t ask us how, but they always seem to be ahead of the season’s biggest trends which is impressive and honestly unusual for a high street brand. It’s part of the reason we (and you) love it so much. Right now, there’s endless pieces on Zara we’ve got our eyes on (if you saw our basket, it would almost be embarrassing), but out of all of it there’s 7 trends we’ve noticed them doing *particularly* well. This should help us whittle down our shopping lists to the best of the best. And considering they’re also some of the biggest trends going into spring 2022, the list below can help prepare your wardrobes in the best way…

December 27, 2021 at 08:00AM The skin around your eyes is very delicate and thin, so you want to be gentle with it. That means using the right products and avoiding rubbing, scratching, or pulling at the area. Because that area is so sensitive, you might also find yourself dealing with things like dark under-eye circles, dryness, and puffiness. The latter part is one thing I’ve been dealing with a lot lately, so I went to a dermatologist for some answers.In fact, puffy eyes are one of the most common concerns that patients bring to their dermatologists, says Kathleen S. Viscusi, MD, FAAD, FACMS, co-founder and partner at Dermatology and Surgery Specialists of North Atlanta (DESSNA). Treating puffy eyes is a bit more complicated than you would think. “Effectively addressing this concern for each patient is much more variable. Just as there isn’t…

December 27, 2021 at 08:00AM We may have to wait a while longer before we can start donning the clothes spring/summer 2022 has to offer (that or risk freezing—winter has just begun after all), but there is one item from the runway that we can start adding to our wardrobes imminently: handbags. Ideal for impatient types, handbags are the easiest way to kick-start your new-season capsule. And seeing as bags were at the bottom of our shopping priorities at the start of 2021, due to the pandemic and spending time indoors, now’s the moment to make up for lost time.Luckily for said impatient types, we’ve discovered that many of the top handbag trends we spotted on the runway are already on the shopping circuit. What are these trends, we hear you ask? Well, they’re a versatile bunch.Texture remains a key accessory aesthetic, though the…

December 27, 2021 at 08:00AM When you think of the best anti-ageing products around, it’s likely that your mind turns straight to the line-reducing powers of retinol or protective powers of SPF and vitamin C. And while there’s no doubt that those three powerhouse ingredients make for the ultimate youth-preserving trio, it’s okay to want something a little less active and a little more suited to an easy, everyday routine.We can sing the praises of retinol and the importance of SPF until the cows come home, but the truth is, most people just want a fuss-free, everyday product that hydrates, plumps, and smooths all at once. So while we still stand by the fact that retinol, vitamin C and SPF are the most powerful anti-ageing ingredients out there, it would be silly to ignore other options just because they’re not backed with the same levels of kudos.And…

December 27, 2021 at 08:00AM Up until about six years ago, aside from holiday sandals, I never used to wear flat shoes. Instead, I’d teeter around in heels, whatever the occasion—be it a night out or a trip to the supermarket. I guess I had subscribed to the idea that working in the fashion industry meant practical things such as flat shoes weren’t part of the uniform. In my defence, flat shoes weren’t given the same treatment that they are today.Then the tide turned. From Céline’s (when the brand still boasted its accent) Glove shoes to Gucci’s once-again-iconic Jordaan loafers, the humble flat was given the haute treatment by a host of brands. Now, you’ll find plentiful flat shoes that look just as pretty as heels, if not more so.It’s official—flat shoes are cool, and I wear them around the clock. Not only are they…

December 27, 2021 at 07:00AM For some, the past 18 months or so has proven to be a good time to invest in the kind of wardrobe additions that you’ll not only enjoy wearing right away but that you’ll also love forever. With disposable income re-routing from holidays or dinners out to considered fashion and accessory purchases, there has been a noticeable rise reported by many luxury brands and e-tailers in categories such as leather-goods, fine jewellery and watches. And the tail-end of 2021 has seen quite the peak in the latter two: According to shopping app LYST, over the past three months, there has been “a rise in searches for gold fine jewellery; they’re currently up 23% month-on-month. Although necklaces and earrings are the most popular categories at the moment, searches for Cartier’s bracelets have increased 26% since the start of October.”  Our desire to cherry pick pieces that…

December 27, 2021 at 06:00AM My love for all things beauty started pretty late on in my adolescence. I‘d say up until I was about 19 all I really cared about was my next Topshop fix and I just about cared enough about makeup to smear on some Maybelline foundation and mascara. I would use the communal skin and body care in the family bathroom but luckily my mum has always been a total beauty junkie, so while there were a few duds I experimented with, for the most part my whole beauty routine has continued to be rich with affordable classics and oldies that should absolutely not be slept on.As someone with eczema I have to be careful with trying new things– not easy as a beauty editor– but if I have a reaction to anything I strip back my skin and body care routine…