Who What Wear

December 31, 2021 at 06:00AM Princess Diana’s style has remained one of the biggest influences in the fashion world over the past 30 years with a number of her outfits proving as iconic now as they were when she first wore them. Whether you realise it or not, so much of what we wear today is inspired by the royal’s fashion choices, from her cycling short gym looks to her effortless white shirts—all still visible on the catwalks of the last few years. Trust us, a quick Google search or scroll through the many Diana tribute Instagram accounts (we advise you follow them all) will provide all the new-season inspiration you need. Our favourite Diana looks, though, all have one thing in common: denim. These days you don’t often (or ever) see Kate, Meghan or *whispers* Camilla wearing blue jeans—  but somehow Diana always managed to pull…

December 31, 2021 at 06:00AM The love for dewy skin in beauty is nothing new, but as a perpetually shiny girl I promise you there is a huge difference between looking shiny and dewy, juicy skin. My T-zone, especially around my nose and chin, gets greasy really quickly so I always have to have a face powder in my bag (no matter how small) to mattify my skin. However, this doesn’t mean I like my skin to look super matte­– far from it, I love a healthy shine. So, it’s taken a while but I have finally found powders and a routine that takes down the shine in greasy areas while maintaining a glowy complexion.Firstly, I opt for a light to medium coverage foundation if I wear one at all, and get my coverage from concealer. This makes my face look fresh and not cakey as…

December 31, 2021 at 06:00AM If you’re a regular reader of Who What Wear, you’ll know we like to seriously consider the trends we buy into as editors. Because we see an awful lot come and go, it’s not unusual to see the office (or our Zoom meetings) filled with a team dressed purely in classic capsule basics. But we’re only human, and some trends are just too good to ignore. 2021 had its fair share of them— from cult dresses, to statement shoes and fun knits that excited us enough to invest. And we’re sure you felt the same way about them. The challenge is how to keep those pieces feeling fresh year after year. So we’ve done some thinking, alongside research into next year’s biggest trends, and come up with some easy ways to spin 9 of 2021’s most popular buys for the new…

December 31, 2021 at 06:00AM Us Brits have long relied on Marks & Spencer. Before online shopping was even a thing, it was there for us for everything from school supplies to underwear and, of course, the all important winter coats and boots. There may now be a plethora of places to turn to for your new season wardrobe, but M&S has remained one of our favourite high street go-tos, and for good reason. Not only do we rely on it for the essentials now, in recent years the brand has stepped up its fashion game and provided us with some seriously stylish additions that boast both quality and good-looks. As a team, we’re not embarrassed to say we have a passion for scrolling through the M&S website, or popping into our local store on our lunch break to browse the new-in sections. So…

December 31, 2021 at 06:00AM It can be all too easy to buy your holiday wardrobe in a last-minute panic. I’ve often been that person who buys a bikini on my lunch break mere hours before my flight. But I’ve learnt that in order to really feel confident on the beach, it’s best to avoid that rush and buy your holiday wardrobe as soon as the best new pieces to land in store. We may still be experiencing fluctuating travel restrictions but one things for certain, you will holiday again one day— whether that’s sooner or later— and it always pays to be prepared. To save you from a pre-flight impulse shopping spree, we turned to the coolest girls on Instagram who, let’s face it are always one step ahead of the trends, to bring you a guide to all the key sun-drenched items you’ll…

December 31, 2021 at 05:00AM Ahhh, that post-Christmas, pre-new year lull— you’ve probably watched most of Netflix by now, caught up with all your favourite Who What Wear articles and indulged in a little sale shopping— right? If you’re anything like us, you’ve probably also spent more time in pyjamas and loungewear than not over the past week or so and the idea of getting dressed again in real clothes has become a little daunting. So, while we all have time to take a little breather, we thought we’d use it to search for some fresh outfit inspiration for us all. Yes, we may still be in the depths of winter but we’re all a bit bored of cold-weather dressing now aren’t we? Our coat and knit collections have been updated, and as 2022 dawns it can’t hurt to look forward to the new season ahead. And…

December 31, 2021 at 05:00AM It sometimes feels like you could spend forever searching for the perfect wardrobe items. The perfect white T-Shirt, the perfect pair of jeans, the perfect cashmere jumper… it can get exhausting. But when you find those pieces, and start building your ultimate capsule wardrobe— it seriously pays off. You end up with an edit of really special pieces you’ll wear forever, that make getting dressed every morning much easier. Some of those items can absolutely be found on the high street, like this Arket T-shirt, and some it’s worth investing in, to avoid having to buy twice (or more). Knee-high boots, I’m here to argue, are one of those things. Mainly because it’s important for them to be excellent quality in order to last, but also because they’re a perennial. They’re position in fashion’s most-wanted list may fluctuate depending…

December 31, 2021 at 04:27AM Hold up—there are actually items Who What Wear UK editors won’t buy from Zara? I know—we can barely believe it ourselves, but it’s true. Just like everyone else, we have pieces we find ourselves gravitating towards and others we avoid at all costs. And today, we’re here to share exactly what we prefer not to buy from the fast-fashion retailer. Admittedly, while the “don’t-buy” lists are significantly shorter than the “must-buy” lists, the reasoning behind each editor’s answer is worth hearing out, especially if you’re on the fence about purchasing one of the items for yourself.Now, we aren’t saying you shouldn’t be shopping for these at Zara. (Heck, some of the items our editors would rather not buy might be your favourite Zara section, and that’s okay—we all have our preferences and opinions.) Truly, in this situation, there’s no right or…

December 31, 2021 at 04:12AM We can talk all day about how much we adore French brands. We’ve gleaned countless styling tricks from the country's chicest stars and style gurus, whom we look to for excellent Parisian style. But what about the best French fashion brands that enable all the above? There are loads of them. From the super-luxe established designer Parisian fashion houses (Dior, Saint Laurent and Chanel) through to newer and more affordable startups such as Sézane or The Frankie Shop, there’s a veritable gamut of Gallic labels to get to grips with. And that’s before we even get started on the incredible midrange section the French industry has licked. Think of some of the names you know, such as Maje, Sandro and Claudie Pierlot. They’re the cherry on top of a particularly tasty contemporary-fashion sundae.French creator of Musier Paris Anne-Laure Mais carrying a Chanel bag. So to indulge our love…

December 30, 2021 at 09:39AM The sales are now in full swing and while we love them and hate them in equal measure, we’re here to tell you that the offers are looking undeniably good this year. You’ll have to be quick to get those first wardrobe gems, but don’t worry—we can help point you in the right direction. With discounts of up to 50% off selected items, it’s the time of the year you can pick up designer pieces at a fraction of the original price.Where to start? As always with sale shopping, we recommend you search with longevity in mind, leaning towards classics that are missing from your wardrobe or pieces you’ve been admiring for the past few months. This is an opportunity to invest in pieces that are better-quality and usually out of reach. But of course, it can be all too easy to get tempted by…