Who What Wear

January 01, 2022 at 05:00AM We may not know a lot of things about what the year ahead will hold, but when it comes to what you’ll be wearing we’re pretty confident making some predictions. Yes, we’re only one day into 2022 but our day to day jobs here involve a lot of scrolling through social media, a lot of scrolling through street style and a lot of scrolling through the new season’s catwalks. That combination, as well as keeping up with the general chatter amongst editors and insiders, puts us in a rather good position for spotting trends early.So, while the uncertainty of the upcoming months may send some of us into an anxious spiral (me? Never), we’re here to bring some sartorial comfort, and help guide you and your wardrobe into the new year confidently. We thought we’d start by reporting on the twelve most-wanted…

January 01, 2022 at 05:00AM If you’ve seen an influencer or fashion girl on your Instagram feed wearing cute knitwear recently, there’s a high chance it’s from American Vintage. The thing is, you might not have even noticed, because this understated brand isn’t about loud & shouty designs. There’s hardly any instantly recognisable prints or unique details— but that’s exactly what makes it so covetable. Instead it’s one of those ‘if you know, you know’ quiet luxury brands that produces classic investment pieces that stay in your wardrobe forever. Despite its name, American Vintage is actually a French brand— which may explain why it does capsule staples so well. The wider collection includes everything from wool coats to simple dresses and perfect T-shirts, but it’s the knits and loungewear that fashion people have cottoned onto recently. The cardigans in particular are excellent— coming in a range…

January 01, 2022 at 05:00AM Platform boots have been back in our regular wardrobe rotation for a while now, and we’ve even had a warm weather version in platform flip flops. So it makes sense that something a little fancier would be next, especially since the comfort of the pandemic is now being exchanged for nights out again. A platform heel is, it turns out, the perfect transitional shoe to get us all used to dressing up again. But for 2022, it’s not the humble ‘70s platform that looks set for yet another comeback. It’s actually the stompy mary-jane that has caught the eye of the coolest girls around, and you can bet they’ll all be wearing them this year.In fact, many of our favourite fashion girls have been spotted in platform mary-jane heels already, from Camille Charriere to Susie Bubble and Lucy Williams (keep scrolling to see…

December 31, 2021 at 12:10PM I am so excited about S/S 22’s fashion trends. The overarching mood was one of real optimism, but where the previous season perhaps went into overdrive with the desire (desperation?) to get dressed up for even the most low-key of weekly grocery shops, the outlook for S/S 22 is that there is a time and place to be extra fabulous but still a strong demand and a necessity for easy, simple, luxurious, gorgeous clothes and outfits you can fling on in a hurry. There are places to go, people to see and the many ensembles to suit. So while on the one hand there’s a very clear shift towards revealing, ultra-sassy, cut-to-here-and-slashed-to-there kind of dressing, there’s also a very chic, understated antithesis at play. It speaks to a modern shopper’s whims and natural inclination to change one’s mind. Some days you might channel Rosie…

December 31, 2021 at 12:00PM The sales are now in full swing and while we love them and hate them in equal measure, we’re here to tell you that the offers are looking undeniably good this year. You’ll have to be quick to get those first wardrobe gems, but don’t worry—we can help point you in the right direction. With discounts of up to 50% off selected items, it’s the time of the year you can pick up designer pieces at a fraction of the original price.Where to start? As always with sale shopping, we recommend you search with longevity in mind, leaning towards classics that are missing from your wardrobe or pieces you’ve been admiring for the past few months. This is an opportunity to invest in pieces that are better-quality and usually out of reach. But of course, it can be all too easy to get tempted by…

December 31, 2021 at 08:00AM Okay, okay, in reality, French girls are certainly not “over” jeans. Seriously, take one quick glimpse at some of the chicest Parisians on Instagram, and you’ll quickly realise that denim is a staple of the French. That said, we’ve noticed that this set is, like many other fashion people, embracing the anti-jean look with a variety of athleisure alternatives.Yep, that’s right—French girls are going all-in on the jogger trend that’s infiltrating the street style and celeb world. Ahem, you may remember Kendall Jenner’s recent sweatpant ensemble at the airport. Well, to showcase the comfortable yet chic outfits Parisian women are wearing right now, we curated a range of ensembles below with non-denim pieces (joggers, leggings, and more) as the foundation of each look. Keep scrolling for more and to shop the inspired ’fits.Joggers are one of the key elements that make up a forward outfit this…

December 31, 2021 at 08:00AM It takes a lot for us to raise an eyebrow, particularly at a celebrity outfit. Spotlighting trends is what we do best, and after years of perfecting our craft, we seldom find ourselves surprised at what people wear. But that’s precisely what happened when we spotted not one but two major fashion muses sporting a somewhat controversial ’90s accessory this winter. Of course, given the recent cold snap, we’re all looking for ways to toastify our outfits, and both Bella Hadid and Emily Ratajkowksi happened upon the same item. Feeling the chill over in NYC, in the space of one week, both Hadid and Ratajkowski stepped out in the very same oversized furry bucket hat. Admittedly, it took a minute for us to wrap our heads around this look, but once we did, we fell head over heels for the gloriously nostalgic turn their…

December 31, 2021 at 08:00AM “Benjamin Buttoning.” Ageing backwards. Stopping time. If there’s one effect or buzzword that elicits the same visceral reaction from beauty editors, skincare experts, and customers alike, it’s anything with the term anti-ageing in it. The truth of the matter is this: There’s no miracle cream, gel, serum or treatment that has the power to actually reverse or halt the signs of ageing on the skin. (Sorry, it just doesn’t exist.) That said, there are a small number of products that come pretty close, and we’re about to share an edit of them below.Per a roster of celebrity makeup artists—Emily Cheng, Naoko Scintu and Emma White Turle—we’re uncovering a curated selection of the best anti-ageing moisturisers. The keyword here being curated because according to them, not every cream or moisturiser on the market works the same. Luckily, they find that the below six do wield high-performing effects…

December 31, 2021 at 08:00AM The best thing about being a beauty editor is that I get the opportunity to speak with some of the world’s top beauty experts basically every single day. From celebrity makeup artists to Harley Street surgeons, I am forever picking the brains of experts in a bid to learn everything there is to know about beauty. And while picking up different makeup tips and tricks is wonderful, the one thing I am always most fascinated by is the sort of products skin experts swear by.There’s no doubt that shopping for skincare can be daunting and often frustrating, and not just because of the abundance of choice. All too often we are let down by miracle claims that don’t live up to their promises. And while most medical skin experts and dermatologists insist that if you have serious skin concerns, you should always seek…

December 31, 2021 at 06:05AM Not so long ago, the fashion world was buzzing about the concept of a capsule wardrobe—the kind of compact closet that only held the minimum number of pieces that matched each other with great ease and that allowed for much time saved in the mornings. Perhaps because the economic downturn hit at the same time that a furious decade of fast fashion was taking a toll on our closets, the capsule wardrobe appeared to be the solution to everyone’s fashion woes.Around that time in 2014, Caroline Rector, a Texan and fashion lover who’d had enough of the chaos, began to whittle down her closet to a mere 37 pieces, documenting the process on her brilliant website, Unfancy. And everyone paid attention to her method.Now that a few years have passed, we decided it was finally time to catch up with the capsule-wardrobe guru for a…