Who What Wear

January 09, 2022 at 08:00AM It’s not clear who or what decides which brands will be the most talked about of the year. Really, it comes down to a heady (and often random) mix of things like instant catwalk buzz; influencer, celeb or fashion-girl backing; award nods and impressive designs. Nailing one of these can lead to a murmuring under the surface, but nail all of them (which often happens in a domino effect) and you’ve got yourself an officially ‘buzzy’ brand.It’s important to note: a buzzy label is not necessarily always new, or a high-end designer that has the cash to get its products seen. It can be either of those, but it can also involve a lesser-known high street brand coming to the fore, or a resurgence of a previously overlooked label that needed time to grow into its identity. Look at Totême for example, which…

January 09, 2022 at 08:00AM Over the past year, we have experienced somewhat of a nail frenzy. While makeup and hair used to give us our aesthetic kicks on Instagram, in 2021, we noticed a dramatic shift in the sorts of things the beauty set were paying attention to. Nails used to be considered beauty’s annoying little cousin that no one really wanted to play with. Doing our nails was a chore and nail art was reserved exclusively for in-salon acrylics.Nowadays, however, nails are king. We spend hours scrolling through Instagram, saving down all of the cutest nail ideas that come our way so that we can show them to our nail techs. And while nail trends used to be limited to simple shades and finishes, thanks to the internet and calibre of artistry out there, what we’re now dealing with is forward-thinking, super-creative styles that…

January 09, 2022 at 08:00AM When it comes to outfit styling, few events provide as much inspiration as fashion week. Bringing together the fashion world’s most stylish individuals, these events act as a one-stop shop for outfit ideas and styling inspo.With autumn on the horizon, I’ve been thinking about the season’s staples and pondering the best trouser-and-shoe pairings. Wide-leg trousers have always illuded me as they seem to be a particularly difficult item to pair with footwear. (Evidently, I’m not alone. We’ve recently seen an increase in searches of the phrase, “shoes to wear with wide-leg trousers.”)Luckily, the street style at Copenhagen Fashion Week offered up plenty of inspiration on this exact topic and was a veritable masterclass in how to style wide-leg trousers. Whether you’re looking to style flared jeans, wide-leg leather pants or traditional suit trousers, CPHFW had a footwear option for every…

January 09, 2022 at 08:00AM If you have fine hair, you’ve probably gone through your fair share of dry shampoo, fringes sticking to your face, and curls that fall out within minutes. Styling fine hair and experimenting with cuts in the search for volume can often be tricky to master. Going for the crop or styling your already-short hair might be all you need to do to work with the texture that you’ve got. Short hair means volume, and that’s always what we’re going for, right? Thanks to some expert advice from Michael Lendon, creative director of Aveda, and Christel Lundqvist, founder of Stil Salon, we’ve got some pro tips for you to implement. Combine that with the best product picks for adding volume and texture, and you’ll be well on your way to finding the best hairstyle to make your routine easier. Ready for some style inspiration? Keep scrolling to…

January 09, 2022 at 08:00AM I don’t want to get ahead of myself—I know there’s still lots of mileage in winter yet—but try as I may, I can’t help but let my sartorial attention shift towards the new season and, dare I say, spring. Putting the “s” word to one side for a second, I do believe it’s important to keep your feet firmly planted in the present, but it does also pay to cast an eye on the future. Sometimes, seasons can change like the flick of a switch, and the last thing you’ll want is to feel caught out where your outfits are concerned. This is where colour plays an integral role.Nothing has the power to change the tone of your look quite like the colours you choose, and I feel like, as new-in sections start to blend between winter and spring,…

January 09, 2022 at 08:00AM Kate Middleton is no stranger to skinny jeans outfits. In fact, they seem to be her casual attire of choice—likely because they look polished and classic, which describes her aesthetic in a nutshell. She’s particularly fond of black skinny jeans, and those are what she wore today in Scotland during the United Nations Climate Change Conference.In addition to her black skinny jeans, Middleton wore a black turtleneck, combat boots, and one of 2021’s most casual winter trends: a quilted vest. Hers is an oversized green vest from Ganni, a brand that has excelled at making quilted nylon outerwear cool. Quilted nylon vests may be trendy this season, but they’re also quite functional. They’re perfect for the “cold but not too cold” days we’re currently getting, and they’ll serve as a great layering piece on colder days when you also need a coat. If…

January 09, 2022 at 08:00AM The saying “you get what you pay for” applies to so many things in fashion, but one thing we struggle to justify it for is lingerie. Never has so little fabric amounted to so many pound signs as it does when you peruse luxury lingerie. And seeing as it’s something we wear, quite literally, every single day, it’s not something we’re prepared to spend our entire salary on, which is why we’ve scoured the digital shopping sphere to bring you the best affordable lingerie brands we can find.Emmanuelle Koffi wears a white lace lingerie set from Gooseberry Intimates. While they’ll save you some pennies in the process, if there’s one thing these affordable lingerie brands don’t skimp on, it’s style. From comfortable jersey triangle bralettes and big briefs to lace-trimmed teddies and even sultry see-through shorts, from an array…

January 09, 2022 at 08:00AM Skincare can be really expensive. In fact, I’m kind of fed up of tip-toeing around the fact that in so many cases, we’re all being painfully overcharged for certain skincare products. Brands know all too well the price that we’re willing to pay for great skin, and they’re not afraid to take advantage of it. However, as our skincare priorities have shifted, not only are brands charging obscene amounts of money for efficacious products, but they’re also driving up prices on products that look more aesthetically pleasing. As a result of this, it’s safe to say that when it comes to skincare, price does not always reflect quality.So when a no-frills product range comes along that doesn’t have a gimmicky name, doesn’t come housed in Instagram-worthy bottles and generally lacks fancies, it can be very easy for it…

January 09, 2022 at 06:30AM I am so excited about S/S 22’s fashion trends. The overarching mood was one of real optimism, but where the previous season perhaps went into overdrive with the desire (desperation?) to get dressed up for even the most low-key of weekly grocery shops, the outlook for S/S 22 is that there is a time and place to be extra fabulous but still a strong demand and a necessity for easy, simple, luxurious, gorgeous clothes and outfits you can fling on in a hurry. There are places to go, people to see and the many ensembles to suit. So while on the one hand there’s a very clear shift towards revealing, ultra-sassy, cut-to-here-and-slashed-to-there kind of dressing, there’s also a very chic, understated antithesis at play. It speaks to a modern shopper’s whims and natural inclination to change one’s mind. Some days you might channel Rosie…

January 09, 2022 at 06:30AM There are a few purchases that likely will always stand out in your memory: the first CD you ever bought (humblebrag, mine was The Most Beautiful Girl in the World by Prince), the first designer bag you acquire, and, perhaps, your wedding dress. For me, however, one of my fondest retail memories centres on something else: a candle. But not just any candle, a Diptyque candle. It was 2011. I was 21 and had just moved to London to start my career in fashion. I was a junior assistant at Look magazine working at the fashion desk, and I couldn’t have been more excited. The first month passed in a blur, and when I woke to discover my pay had landed in my bank account, I hopped straight on the Tube and went to the fanciest shop I could: Liberty. Determined to treat myself…