Who What Wear

January 11, 2022 at 05:59AM There’s no doubt that your style evolves as you get older. By the time you’re in your 40s, you probably know what pieces work for your lifestyle, career, body and personal taste. There’s a confidence that lies in an over-40 woman’s wardrobe. You don’t force yourself to wear trends that don’t work for you, and by this point, you’ve likely built a reliable capsule wardrobe that consists of timeless staples along with powerful statement pieces. Eager to find out where stylish women in their 40s shop to create said reliable wardrobe, I tapped five fashion-forward women over 40 who I love to follow on Instagram for their chic style. Below, they’re sharing the retailers, stores and boutiques they shop for classic and trending pieces alike, along with some of their current must-haves from each store. Read on to get inspired by their…

January 11, 2022 at 05:57AM At Who What Wear, our ultimate goal is to help you shop smarter—whether it’s identifying the items you can get away with buying on a budget or the premium pieces that, although they come with higher price tags, we consider to be worth the investment. Fine jewellery always makes for a wise investment, particularly when it comes from one of the world’s most iconic jewellers. Founded by Charles Lewis Tiffany and John B. Young in 1837, Tiffany & Co. has become a bijoux institution whose popularity has seldom wavered. Why? The jeweller has been one of the most adaptable in the luxury market. It has called upon talented designers to help create and nurture its unique aesthetic while being unafraid to reflect different social and cultural trends—in its own Tiffany & Co. way, of course. Although the cult Return to Tiffany Heart Tag…

January 11, 2022 at 05:05AM I don’t know about you, but I’m definitely feeling the winter blues right now, and the dreary weather hardly helps. But with any new season comes a brand-new round of trends, and I’ll be taking this opportunity as a bit of styling escapism and reporting on the latest among them. As always, I’ve got you covered with everything from coat trends to boot trends, and this winter, the accessories are especially exciting. I’m delighted to introduce seven items that stand out right now, and don’t worry they’re functional too.If you live in a colder climate, you know that winter accessories are a category all of their own. During the rest of the year, our hats, scarves, and sunglasses are simply the stylish choices that enhance our outfits, but during the winter, they’re non-negotiables that can make or break a case of frostbite. The good news: The winter accessory trends on deck…

January 11, 2022 at 05:05AM I don’t know about you, but I’m definitely feeling the winter blues right now, and the dreary weather hardly helps. But with any new season comes a brand-new round of trends, and I’ll be taking this opportunity as a bit of styling escapism and reporting on the latest among them. As always, I’ve got you covered with everything from coat trends to boot trends, and this winter, the accessories are especially exciting. I’m delighted to introduce seven items that stand out right now, and don’t worry they’re functional too.If you live in a colder climate, you know that winter accessories are a category all of their own. During the rest of the year, our hats, scarves, and sunglasses are simply the stylish choices that enhance our outfits, but during the winter, they’re non-negotiables that can make or break a case of frostbite. The good news: The winter accessory trends on deck…

January 11, 2022 at 04:00AM When it comes to my hair, I tend to fluctuate between two lengths: just above my shoulder or just above my boobs (both technical terms). Yet there always comes a time with both lengths when I start to feel like I want to either chop it all off and start again or indulge my inner Rapunzel and grow it out super long.Right about now, I’m at the “chopping it all off” stage, mainly down to the fact that I’m seeing cool, short hairstyles pretty much everywhere I look and the fact that I can’t get a haircut right now. Yes, short hair is definitely trending, and I want in. However, before I sprint to the salon, I think it’s best I start to garner some expert advice on potential styles.“Short hairstyles are on-trend at the moment,” confirmed Neil Barton, Goldwell ambassador…

January 10, 2022 at 06:00AM Cut-outs are a trend I’ve always had time for, particularly if they fall on the waist. For me, that is the part of my body I don’t mind highlighting. However, even I found myself double-taking at the latest peekaboo iteration that’s currently in favour with the fashion set—not in a judgemental way by any means, but more awe-stricken curiosity. I love seeing women dressing for themselves, and this is at the centre of the holes-in-dresses trend that’s everywhere lately. Yes, you read that right—holes in dresses. I’m not talking about small details on a neckline or down the sleeve of a jumper. These are cut-outs you could crawl through. I reiterate, holes. Kai Collective is the brand that has cemented this trend through its Añuli dress and Adanna skirt, both of which have become cult pieces on Instagram and TikTok. So…

January 10, 2022 at 09:00AM If you’ve been scrolling Instagram recently you’ve probably seen some of Raey’s coats already. So many influencers are, understandably, obsessed with theirs right now as we enter into the colder months of winter. But unlike other cult items, these minimalist, oversized wool coats aren’t anything new— and that’s a good thing. They’ve been a hero piece of MatchesFashion’s in-house label’s offering for years now, so you can be sure they’re seriously timeless if you’re considering investing.Made from heavyweight wool in classic colours like black, navy, cream and grey, it’s hardly surprising these beautiful coats are still proving so popular with the coolest girls we know. Classic they may be, but they’re also far from boring— most feature exaggerated fits and androgynous tailoring that gives them an edge over your average wool coat. And it’s these traits that keep them feeling…

January 10, 2022 at 09:00AM If you’ve been scrolling Instagram recently you’ve probably seen some of Raey’s coats already. So many influencers are, understandably, obsessed with theirs right now as we enter into the colder months of winter. But unlike other cult items, these minimalist, oversized wool coats aren’t anything new— and that’s a good thing. They’ve been a hero piece of MatchesFashion’s in-house label’s offering for years now, so you can be sure they’re seriously timeless if you’re considering investing.Made from heavyweight wool in classic colours like black, navy, cream and grey, it’s hardly surprising these beautiful coats are still proving so popular with the coolest girls we know. Classic they may be, but they’re also far from boring— most feature exaggerated fits and androgynous tailoring that gives them an edge over your average wool coat. And it’s these traits that keep them feeling…

January 10, 2022 at 08:00AM We may have to wait a while longer before we can start donning the clothes spring/summer 2022 has to offer (that or risk freezing—winter has just begun after all), but there is one item from the runway that we can start adding to our wardrobes imminently: handbags. Ideal for impatient types, handbags are the easiest way to kick-start your new-season capsule. And seeing as bags were at the bottom of our shopping priorities at the start of 2021, due to the pandemic and spending time indoors, now’s the moment to make up for lost time.Luckily for said impatient types, we’ve discovered that many of the top handbag trends we spotted on the runway are already on the shopping circuit. What are these trends, we hear you ask? Well, they’re a versatile bunch.Texture remains a key accessory aesthetic, though the…

January 10, 2022 at 08:00AM Having a hairdresser for a mum has meant that I’ve done just about everything you can think of to my hair. I’ve been platinum blonde, mahogany brown and everything in-between. I’ve framed my face with feathering and had thick fringes cut in. I’ve had hair down to my waist and chopped to my chin. It’s fair to say I was pretty fearless with my hair. That is until I got older.I don’t know why, but for some reason, I’ve defaulted to long-length hair in a creamy hue with lived-in roots. But after witnessing some impressive hair transformations on Instagram of late, I’m finally going to give my ‘do a refresh. And the look I’m toying with is a blunt bob.The blunt bob has undergone a bit of a resurgence as of late. A far cry from the dreaded bowl cut, instead, influencers…