Who What Wear

January 20, 2022 at 08:00AM I’m always guilty of overdoing it with the hair styling at the end of the year with Christmas and New Year’s (and my birthday) by January my strands are a shred of their former self. So, at the beginning of the year, I’m always looking for easy hairstyles that don’t require too much manipulation as I try to stop using high heat and pulling and tugging my hair into harsh styles. The other reason for this is that I truly cannot be bothered, I want to relax and ease into the year. For January, the mission for my tired-out locks and tired-out brain is creating the simplest styles that still look cool as ever.I asked some top stylists their favourite easy styles and tips for overworked hair and I now have a catalogue of looks to pick from– here are…

January 20, 2022 at 08:00AM Given the recent chill and stormy weather, now feels as good a time as any to talk coats. Yes, it’s a topic we’ve been covering for the past couple of months already, but as we finally find ourselves fully immersed in winter, it’s now that the biggest coat trends have truly become known. These are the coats that feel the freshest and are yet to be overdone, making them the ideal addition to your outerwear line-up should you be looking to fill a gap or simply want to start 2022’s first cold weeks on a sartorial high. As style people, we’re always looking to our favourite brands and fashion friends on Instagram to inform what’s new and what’s next. And when it comes to coats, we’ve clocked six trends that will be the most important for the rest of the season.…

January 20, 2022 at 08:00AM When it comes to knowing what to do with our hair, the bun remains our trusty best bud. Whether you want your hair out of your face for productivity reasons, a ponytail just won’t cut it, or you just want to go for a laid-back, chic look, the bun always has your back. And the best bit is it’s really easy to get right.Unlike so many other updos, whether your hair is long or short, a bun looks just as great thrown up half-heartedly as it does when it has been meticulously styled for hours. Hairstylist and founder of his namesake salon at Urban Retreat Angelo Seminara says, “Buns make for the ultimate low-maintenance, chic hairstyle because they can look ultra modern. They also suit all hair types and can be styled on freshly washed hair, semi-clean hair and textured hair.”As champions of the…

January 20, 2022 at 08:00AM We here at Who What Wear like to talk in great detail (and with much passion!) about our jeans. They are one of the hardest-working items in our wardrobes, after all. We’ve already touched upon the biggest jean trends we’ll all be wearing in 2021—including ‘90s baggy styles, cross-over waistbands and, of course,with wider-leg styles coming back in general, it only makes sense that flares have returned.Yes, friends, the '70s silhouette is back, and we’ve already spotted them on a host of street style leaders (back in September last year, when Fashion Week was still happening) as well as on celebrities such as Katie Holmes. Thanks to designers such as Balmain, Victoria Beckham and Ulla Johnson, leg-lengthening flares are set to be a staple part of our wardrobes this year. And we’ve noticed that fashionable French women, in particular, have been…

January 20, 2022 at 06:30AM I’ve always thought of my hair as having a mind of its own, especially when I'm in between washes. Some days (with the right products, that is) my hair is soft, manageable, and tangle-free, while others it seems to want to ride the disaster train a little too hard.To be honest, I’ve always struggled to embrace my natural texture. I have thick, tighter curls that were tough to manage growing up. So naturally, I turned to heat styling to help alleviate the burden a bit. A few years (and a lot of heat damage) later, I decided it was time to truly embrace my unrefined texture and learn to style my hair other ways. Of course, I went down a Pinterest hole to look for ideas (as one does) and found some surprisingly simple styles that anyone with textured hair…

January 20, 2022 at 06:06AM The appeal of loafers is that they’re stylish and comfortable, but never before have they been quite so covetable as they are now. This is due to the fact that designers are paying just as much attention to this shoe style as they do the rest of their footwear collections, with fashion people lapping up the results. With their classic design and elevated appeal, loafers hit the flat-shoe sweet spot that ballet flats and trainers simply miss. Timeless and versatile, it’s little wonder that they’re fast becoming one of the soundest sartorial investments any of us can make.Like so many others, I can track my obsession with designer loafers back to 2014, when Gucci’s now-iconic Jordaan and Brixton loafers amassed what can only be described as a dedicated cult following. From Fashion Week to work to even wedding days,…

January 20, 2022 at 06:03AM No one makes fast fashion look expensive quite like Kate Middleton, but after looking into the contents of the outfit she wore at her and Prince William’s first public outing of 2022, it’s clear that she’s outdone herself this time. For an official visit to the Foundling Museum in London, Middleton did what she does best—i.e., rewearing her favourite wardrobe items from affordable brands like Zara and the UK-based label Jigsaw. In addition to her sold-out blue coat from the latter brand, which she first wore in January 2020, Middleton grabbed a £20 black turtleneck jumper from Zara and a pair of matching Jigsaw trousers that just so happen to be majorly trendy right now. The high-waisted slacks are wide-leg and slightly long, allowing them to puddle around her pumps, which are from Emmy London. The style, often referred to as puddle trousers, has become a frequent street style sighting, popping up on…

January 20, 2022 at 06:03AM At this point, I’ve smelled almost every Byredo fragrance there is. It’s easy to see why the Stockholm-based brand is so popular; in addition to the incredibly chic and minimal packaging, the unisex scents are as unique as they come yet undoubtedly wearable and intriguing as well. Trust me—everyone will ask you what scent you’re wearing when you spray on Byredo, and anything you buy from the brand is worthy of the price tag, but I’m here to help you narrow it down (there are so many good ones to choose from).For my own fragrance-buying mission and for your fragrance-buying missions (I’m here to serve), I asked Byredo to send me samples of their best-selling scents, and they kindly obliged. Over the past few weeks, I’ve been switching up my scent on a daily basis, because variety is the spice of life, and…

January 20, 2022 at 06:02AM The team at Who What Wear UK prides itself on uncovering cult items before they’ve even made it off the production line. We’re keen, to say the least, and a great portion of our time is spent documenting and analysing the Instagram posts of the thousands of cool women we follow on Instagram for high-street sightings. In fact, we have WhatsApp groups and Slack channels dedicated to these affordably priced power pieces, and we want to update you on them as soon as possible (after we’ve bought our faves).Our skills are so attuned that, more often than not, we’ll have an inkling about a certain piece before it has hit the big time. Sometimes, you’ll find a flurry of brand-specific action due to a paid activation or a natural desire to wear a particular thing or label. But…

January 20, 2022 at 06:00AM Is there anything more satisfying than finding your nude lipstick? As a Black woman, this journey has not been smooth sailing, there has been ashiness and some rather horrible mishaps that should never be made public. Alas, I have made it and the quest to find my nude lipstick has come to an end and I can confirm, it’s a good place to be. A nude lipstick is what the little black dress is to your wardrobe—it’s a staple, a classic and always the right choice. The trick in picking a nude that works for you is ‘that we choose a shade that’s subtle but at the same time harmonises the skin'’ says Sasha Ghodstinat, Code8 Global Makeup Artist. Find a shade that works with your undertones—as a rule of thumb if you’re on the warmer end of the…