Who What Wear

January 27, 2022 at 08:00AM Skincare can be really expensive. In fact, I’m kind of fed up of tip-toeing around the fact that in so many cases, we’re all being painfully overcharged for certain skincare products. Brands know all too well the price that we’re willing to pay for great skin, and they’re not afraid to take advantage of it. However, as our skincare priorities have shifted, not only are brands charging obscene amounts of money for efficacious products, but they’re also driving up prices on products that look more aesthetically pleasing. As a result of this, it’s safe to say that when it comes to skincare, price does not always reflect quality.So when a no-frills product range comes along that doesn’t have a gimmicky name, doesn’t come housed in Instagram-worthy bottles and generally lacks fancies, it can be very easy for it…

January 27, 2022 at 08:00AM Platform boots have been back in our regular wardrobe rotation for a while now, and we’ve even had a warm weather version in platform flip flops. So it makes sense that something a little fancier would be next, especially since the comfort of the pandemic is now being exchanged for nights out again. A platform heel is, it turns out, the perfect transitional shoe to get us all used to dressing up again. But for 2022, it’s not the humble ‘70s platform that looks set for yet another comeback. It’s actually the stompy mary-jane that has caught the eye of the coolest girls around, and you can bet they’ll all be wearing them this year.In fact, many of our favourite fashion girls have been spotted in platform mary-jane heels already, from Camille Charriere to Susie Bubble and Lucy Williams (keep scrolling to see…

January 27, 2022 at 06:40AM Continuing my eternal quest to dress more French-like, I’ve set my sights—as I know many of you have, too—on spring. Although we have a few weeks of winter still to get through, spring is very much on my mind right now as plans start to seep into my calendar and the promise of brighter, longer and warmer days begins to come into view.This year, I want to make sure I’m prepared for the seasonal switch, and naturally, I’ve turned my attention to ascertaining which pieces form a French girl’s spring capsule wardrobe. For this, I’ve taken a close look at the sartorial habits of some of my favourite French women, deep-diving into their respective feeds to see what they wear when spring rolls around, and it didn’t take long for some patterns to emerge.Now, I’m confident that the French woman’s spring capsule…

January 27, 2022 at 06:30AM As a beauty editor, I don’t admit my beauty faults often. I follow a strict skincare regimen morning and night (I have never slept in my makeup), I religiously treat my hair to masks, and I wouldn’t dream of stepping out of the bath without slathering my skin in lotion immediately afterwards. However, when it comes to applying my makeup, it’s as though my esteemed beauty journalist title means nothing.I work with makeup artists day in, day out and have spent many hours of my life absorbing every tip and trick they swear by. And while I do retain the information and apply it to my work, when it comes to my own makeup routine, it’s like all of their valuable information has gone in one ear and out the other.It’s not that I don’t know what I should be doing, but…

January 27, 2022 at 06:30AM I am so excited about S/S 22’s fashion trends. The overarching mood was one of real optimism, but where the previous season perhaps went into overdrive with the desire (desperation?) to get dressed up for even the most low-key of weekly grocery shops, the outlook for S/S 22 is that there is a time and place to be extra fabulous but still a strong demand and a necessity for easy, simple, luxurious, gorgeous clothes and outfits you can fling on in a hurry. There are places to go, people to see and the many ensembles to suit. So while on the one hand there’s a very clear shift towards revealing, ultra-sassy, cut-to-here-and-slashed-to-there kind of dressing, there’s also a very chic, understated antithesis at play. It speaks to a modern shopper’s whims and natural inclination to change one’s mind. Some days you might channel Rosie…

January 27, 2022 at 06:30AM When it comes to my hair, I tend to fluctuate between two lengths: just above my shoulder or just above my boobs (both technical terms). Yet there always comes a time with both lengths when I start to feel like I want to either chop it all off and start again or indulge my inner Rapunzel and grow it out super long.Right about now, I’m at the “chopping it all off” stage, mainly down to the fact that I’m seeing cool, short hairstyles pretty much everywhere I look and the fact that I can’t get a haircut right now. Yes, short hair is definitely trending, and I want in. However, before I sprint to the salon, I think it’s best I start to garner some expert advice on potential styles.“Short hairstyles are on-trend at the moment,” confirmed Neil Barton, Goldwell ambassador and…

January 27, 2022 at 06:03AM Getting workwear right can be tricky at the best of times, let alone when the temperatures are so icy that all you want to wear is your pyjamas. As the weather gets bleaker, we often find our workwear wardrobes become a little drabber, with dark colours and practical (rather than fun) layering. But there are a number of ways you can look smart when you’re in hibernation mode.We have some tricks for softening corporate tailoring and adding personality to your winter basics, including expensive-looking knitwear and experimenting with bold colours. There are certain businesswomen who always provide inspiring workwear ideas, including Head of Fashion Partnerships at Instagram Eva Chen and Moda Operandi founder Lauren Santo Domingo. Keep scrolling to see how they do it.Style Notes: Make like Tamu McPherson and double up on camel. Everything looks chic in a rich caramel…

January 27, 2022 at 06:02AM Given the fact they spend much of their downtime in exotic climes or on the world’s most pristine beaches, it never fails to amaze us just how well the A-list dress for winter—particularly those who reside in L.A. over New York or London. Recently, we’ve found ourselves becoming increasingly enamoured by the winter-style flair showcased by Hailey Bieber.The model, who tied the knot with Justin Bieber in a gorgeous ceremony back in 2019, has been serving up some of the best cold-weather looks we’ve seen in a while, pipping influencers and other stars to the post with her on-point attire.Striking the perfect balance between high-end and casual, Hailey’s winter wardrobe consists of many of the same pieces. White trainers, camel outerwear, oversized co-ords, cosy cable-knit jumpers—and that’s about it.As it turns out, you need only a handful of…

January 27, 2022 at 05:40AM Having spent years training myself in the art of trend-hunting and It item–spotting, I could say confidently that I’m certain Dr. Martens boots are more popular than ever. In 2019, the heritage footwear brand reported double-digit growth (revenue stacks up now to a pretty cool £454.4 million—NBD), and that translates very visibly into just how often I spot girls wearing Docs on the pavements of my home city of London as well as on my Instagram feed, within celebrity echelons and in street style galleries.Each month, more than 12,000 people in the UK search for “Dr. Martens boots,” and that’s before you start analysing all of the breakout search terms for specific styles shoppers are looking for, like Sinclair or Jadon. According to Google Trends, there’s a noticeable spike during November and December. When the cold weather strikes, DMs really come…

January 26, 2022 at 11:18AM Someone once asked me the one item of clothing I would most recommend investing in. Perhaps expecting me to say a basic, she was surprised when I replied: a statement jacket. Yes, this isn’t something that will necessarily fit into everyone's wardrobe, but for me it’s the one thing I turn to again and again. It’s by far the easiest way to add personality to the clean-lined staples sitting in my wardrobe. Well, this week I stumbled across a Mango jacket that could not be a better example of the power of souped-up outwear.Coming in a cosy faux fur fabric, delicate shade of pale yellow and simple silhouette, I couldn’t help but fall in love with it the moment I saw it on the site. My suspicions were confirmed when trend-setter Blanca Miro was snapped in the jacket on her Instagram feed (styled with a very cool pair of animal print…