Who What Wear

February 04, 2022 at 05:00AM We don’t really know what we’d do without H&M. It’s one of those high street heroes you can always rely on to come through for you— whatever you’re looking for. From expensive-looking coats to work-appropriate wide-leg trousers, everyday basics and even homeware. And while we often spend a lot of time here highlighting the trendiest H&M items: like the latest designer collaboration or cult pieces, today we’re here to focus on the more versatile basics that have just landed on site. They’ve still got H&M’s stylish mark, of course, but also that particular wardrobe staple quality that means they’ll fit into your favourite outfit formulas effortlessly. There’s A+ items like classic denim cuts that could be dressed up or down and easy-to-style knits, perfect for layering right now. There’s also expensive-looking finds like slouchy blazers (similar to the one pictured above) that can elevate an outfit on…

February 03, 2022 at 09:00AM Anyone else finding themselves in a weird wardrobe rut right now— somewhere between never wanting to relinquish WFH comfort but also wanting to get dressed in real, trendy outfits again? Oh, good, I’m not alone then. Not to worry— finding myself in this position recently as a stylist, I set about searching for the perfect wardrobe pieces I could invest in to get me most efficiently out of said rut— and I’m about to share my findings with you. The key item I landed on? The Frankie Shop’s wide-leg trousers. I’m sure you’re already familiar with their excellent oversized blazers, and trés chic quilted and wool coats— influencers the world over have been wearing them all winter. But this is your sign not to overlook their tailored trousers. Turns out they’re the perfect comfy but smart thing to be wearing right now. And…

February 03, 2022 at 08:00AM When it comes to outfit styling, few events provide as much inspiration as fashion week. Bringing together the fashion world’s most stylish individuals, these events act as a one-stop shop for outfit ideas and styling inspo.With autumn on the horizon, I’ve been thinking about the season’s staples and pondering the best trouser-and-shoe pairings. Wide-leg trousers have always illuded me as they seem to be a particularly difficult item to pair with footwear. (Evidently, I’m not alone. We’ve recently seen an increase in searches of the phrase, “shoes to wear with wide-leg trousers.”)Luckily, the street style at Copenhagen Fashion Week offered up plenty of inspiration on this exact topic and was a veritable masterclass in how to style wide-leg trousers. Whether you’re looking to style flared jeans, wide-leg leather pants or traditional suit trousers, CPHFW had a footwear option for every…

February 03, 2022 at 08:00AM When it comes to the world of beauty, 2021 will go down as the year that nails ruled supreme. From colourful tips to cow-print, it would seem that nothing was off the table when it came to nail art and our lust for experimental manicures. And our nail obsession shows no sign of slowing down for the year ahead with top nail technicians already predicting some seriously beautiful nail trends for 2022. But if like me you’re a little more pared-back when it comes to what you put on your nails, then you might be pleased to learn that we’re also going to see a return to classic, one-colour manicures in plenty of covetable new shades. So whether you’re after something nicely natural or more adventurous, there’s a nail polish colour with your name on in 2022. Keep scrolling for all…

February 03, 2022 at 08:00AM There’s nothing like finding a really expensive-looking piece of clothing and discovering it’s actually affordable, is there? As editors we do a lot of scrolling to pull research for our Who What Wear articles, and we’re used to seeing beautiful outfits from influencers and fashion people. But so often they’re made up of seriously high end designer pieces that most of us would probably have to spend a long time saving up for. We’re all for investing in quality over quantity, but when we do come across an amazingly chic outfit that turns out to be from the high street— you can imagine our excitement.  Jessica wears H&M co-ord.By now we’ve managed to work out some common threads between these expensive-looking outfits. Whether that’s the brands that pop up the most, or the specific styles the high street seems to be able to do best. So,…

February 03, 2022 at 08:00AM Along with my stubborn dark circles, having thin hair is my biggest beauty nuisance. While having thin hair certainly has its perks (hello, super-speedy drying time), I personally struggle to get any lift or life into my limp, thin strands—and that makes styling it very difficult. Whereas thicker hair tends to have natural volume, my thin strands require time-consuming styling.Why time-consuming? Well, styling thin hair is no mean feat. Everything from hair spray to supposedly clever creams just seems to add weight, leaving things looking flat and limp in no time at all. As a result, I have spent many years trying to figure out ways to add lightweight volume to my thin hair without excessive use of styling products… or wasting an entire morning, for that matter.Sure, opting for a complementary cut helps, but I have found that…

February 03, 2022 at 08:00AM The It shoes that have been gracing the feet of fashion insiders over the last 2 years or so can be summarised as thus: Flats and flatforms. Whether its Prada’s loafers, Bottega’s chunky Chelseas or even the return of the UGG, comfort and casual appeal has been the name of the game—which is unsurprising considering how much time we’ve spent on our sofas throughout 2020 and 2021. Perhaps, this is why this season the fashion crowd have embraced a heel so extreme that even devoted stiletto-lovers may quail at its epic proportions. Coming in a high-shine patent fabric and rainbow of hues, Valentino’s Tan-Go platform has well and truly captured the hearts of the fashion crowd, and within the space of a fortnight, we’ve spotted them on the likes of Emili Sindlev, Camille Charriere and Ellie Delphine. Styled with everything from jeans and maxi dresses to…

February 03, 2022 at 06:02AM This season, designer fashion seems to fall into two distinct categories. They are either quiet and understated in their appeal—think the likes of Totême, Jil Sander and The Row, which create low-key luxury pieces. Then, serving as the antithesis to this, you have the brands that are unapologetically embracing their bold side by making the most of their immediately recognisable logos.Over the course of the last couple of seasons, fashion houses have been returning to their archives, seeking inspiration from their respective logos and monograms from the past. This inspiration has been evident on clothes, bags, belts and even shoes. (I legitimately can’t get Gucci’s crystal-embellished GG mesh shoes out of my mind.) Now, however, it seems that both celebrities and influencers alike are getting their logo fixes in another way.Logo designer earrings certainly aren’t a new trend,…

February 03, 2022 at 06:00AM As an editor at Who What Wear, I typically spend a lot of time looking at new-in products, so every week, I update this story with the pieces that have caught my eye and that really stand out.I’m in the mood to just dress up again, and with a calendar full of weddings, hen dos and other celebrations for 2022, I’m already starting to look at fancier items I can add to my wardrobe. This week I love a pair of River Island high-waisted, wide leg trousers that would look incredible with a slinky black top, and luckily I’ve found the perfect one at & Other Stories. I’ve also fallen for an evening gown from Tongoro Studio and a pair of Saint Laurent slingbacks that in my opinion deserve every bit of hype.So whether you’re looking to buy, browse…

February 03, 2022 at 06:00AM If there’s one beauty brand that gets the millennial heart beating like no other, it has to be Glossier. Uniting product obsessives, fashion girls, and beauty editors alike with its charm, Glossier was an instant hit with the Instagram generation when it launched back in 2014. (Remember back when the beauty hashtag was a landscape of HD brows and contour?) Today, the beauty start-up is valued at over $1 billion, and I can guarantee that you’ll spot at least one of the best Glossier products in the makeup bag of every cool girl you know.Of course, much of the brand’s success is down to founder Emily Weiss’s digital-first approach to both product development and brand marketing. Weiss has been able to harness the online community that she’d created via Into the Gloss and Glossier’s own Instagram page to encourage communication with…