Who What Wear

February 05, 2022 at 08:00AM No one makes fast fashion look expensive quite like Kate Middleton, but after looking into the contents of the outfit she wore at her and Prince William’s first public outing of 2022, it’s clear that she’s outdone herself this time. For an official visit to the Foundling Museum in London, Middleton did what she does best—i.e., rewearing her favourite wardrobe items from affordable brands like Zara and the UK-based label Jigsaw. In addition to her sold-out blue coat from the latter brand, which she first wore in January 2020, Middleton grabbed a £20 black turtleneck jumper from Zara and a pair of matching Jigsaw trousers that just so happen to be majorly trendy right now. The high-waisted slacks are wide-leg and slightly long, allowing them to puddle around her pumps, which are from Emmy London. The style, often referred to as puddle trousers, has become a frequent street style sighting, popping up on…

February 05, 2022 at 08:00AM Leggings are a wardrobe staple we’re not sure we could ever live without. When you’re lounging or heading to a workout class, there’s really nothing else that comes close to them in terms of comfort and versatility—until now. It’s not that leggings are going anywhere, but there's a new athleisure trend emerging that may jeopardize their long-standing reign: activewear bodysuits.If the thought of wearing a bodysuit (and nothing layered over it) scares you, you’re not alone. It's a rather divisive trend, to say the least. But sure enough, the celebrity crowd has already taken to wearing bodysuits in place of their leggings. We recently spotted Jennifer Lopez and Alessandra Ambrosio—two celebs who are seemingly always en route to the gym and clad in leggings—testing out the trend. They both opted for the same bodysuit from Beyond Yoga, a black capri-length one-piece with a halter tank–style top.We’re well aware that…

February 05, 2022 at 08:00AM If I could live in any decade, it would hands down be the ‘70s—not because I find anything about the way of life particularly endearing, but rather I’m absolutely head over heels for the aesthetic. From flared jeans to supersized sunglasses, when it comes to '70s fashion, I’m all in.However, as a beauty editor, I feel somewhat inclined to say that the single best thing about the '70s was the hair. I’m so obsessed with '70s hairstyles, in fact, that I have rocked the same '70s-style, long, middle-parted mop for well over 10 years. But it’s not just super-long hair that really defined the decade. Everything from shaggy lengths and fringes to blunt bobs and picked-out afros have remained some of the most timeless hairstyles around. And next year, it’s looking as though '70s hair is going to be everywhere.Don’t believe me? Keep scrolling for 20 '70s-inspired hairstyles that will…

February 05, 2022 at 06:18AM Nothing gets your creative energy flowing quite like a trip to Copenhagen. The Scandi city is rife with talented designers, well-dressed fashion lovers, and plenty of inspiring scenery. The fall/winter 2022 shows during Copenhagen Fashion Week definitely didn’t disappoint, with local and international industry insiders descending upon Denmark wearing the coolest looks to date. Fringed leather? Check. Parachute pants? Check. The street style scene was a feast for the eyes and filled with lots of clever new styling ideas. There were four trends in particular that I spotted again and again during my trip to Copenhagen. Firstly, silhouettes have got much looser, with baggy jeans and boxy cargo pants reigining supreme. The weather in Copenhagen is particularly frosty at this time of year, and so it’s no surprise that show goers leaned into leather for an extra layer of warmth. When it…

February 05, 2022 at 06:10AM Here at Who What Wear UK, we firmly believe that you don’t need to part with serious cash to get your hands on that perfect mood-lifting look, and with both the high street and second-hand platforms offering up plenty of winning, affordable pieces right now, giving your wardrobe a refresh has never been easier. Add to this the fact that countless fashion brands are starting to realise the power of a well-made staple (rather than just transient trends), and you’ve got yourself a pretty ideal shopping situation. Case in point: On my wish list this month is everything from Arket’s perfect Breton cardi and a pair of dreamy Mango loafers to a sharp vintage blazer and a super-versatile pair of straight-leg jeans. Together, they make the ideal new-season capsule. So much goodness, so little time. So if you’re looking for that little sartorial pick-me-up, keep scrolling to see which under-£100…

February 05, 2022 at 06:10AM When you follow a lot of French fashion girls on Instagram, not only do you get excellent outfit ideas, but you also get the added bonus of having beautiful Paris scenery in your feed. How can you beat that? Many of us haven’t been out of the country in two years—myself included—so travel wanderlust seems to be at an all-time high. But even if a one-way ticket to CDG isn’t in the cards, you can certainly still dress the part.I did some internet sleuthing to see what your favourite French influencers have been wearing in the few weeks since the calendar flipped to 2022. The result? A lot of chic outfits, naturally. Scroll down to see the best new outfits from Paris and shop each trend. Dare I say that faux-leather trousers are more popular than jeans right now? I keep seeing them…

February 05, 2022 at 06:08AM For a while now, we’ve been witness to Spanish heritage brand Loewe’s growing influence in the fashion world. Since Brit Jonathan Anderson’s appointment as creative director in 2013, the whole line has become more and more covetable but especially the bags (oh, the bags!). He’s been credited for the revival of this luxury brand, which was originally founded in 1846 (yes, you read that right) and has been favoured by the likes of Sophia Loren and Marlene Dietrich over the years. Iconic, right? But it’s Anderson’s modern twists on classics that we’ve come to love. After all, his raffia logo totes are basically responsible for the basket-bag phenomenon that has been all over Instagram the past few summers.However, it’s not just the basket bag that has won the hearts of those in the know—the understated elegance of Loewe’s buttery leather styles…

February 05, 2022 at 06:07AM Jennifer Lopez is no stranger to the maxi-skirt trend. In fact, just a couple of weeks ago, we pointed out that she swapped the more common midi skirt out for a long one while out shopping with her daughter. And this week, for a night out with Ben Affleck, she did it again. But this time, her maxi-skirt outfit was a little—shall we say—sultrier?Lopez went with a long tartan check skirt, and to make it date night–appropriate, she wore it with a bra top (which appears to be a sheer bodysuit), an oversize black blazer, and high-heel ankle boots. Since the skirt is quite covered up, it makes sense that she would want to expose a little skin (in true J.Lo fashion) with the glimpse of the bra top beneath her blazer.All in all, this seems like a fresh way to wear a maxi skirt…

February 05, 2022 at 06:04AM It’s easy to get caught up in the world of social media, but looking through a filtered lens doesn’t give you the most accurate depiction of what’s happening around you. I find this to be acutely true when it comes to fashion—temperatures can be in the minus and the rain thundering down, but the outfits you see on Instagram or TikTok would have you believe it’s a pleasant 15ºC and sunny outside as content creators take to their feeds sans coats and umbrellas. Sure, this sort of escapism can be enjoyable and good for my Saved folders of outfits to bookmark for the future, but I always like to pull my focus back to what people are really wearing to inform my current choices. So when the Who What Wear team asked me if I’d take to the streets of Edinburgh, the…

February 05, 2022 at 06:00AM Here at Who What Wear UK, we've dedicated huge amounts of time to digging out the best cuts, colours, styles and products—from hair-thickening shampoos to volume-boosting powders—to enable thin hair types to get thicker-looking strands fast. However, while I often get lots of questions about quick fixes to fake bigger hair, I'm here for those of you who already have naturally thick locks too. After all, people with plentiful strands have their own set of hair challenges—styling it can take a long time, tangles are par for the course, and finding a genuinely low-maintenance cut can be tricky.As someone with thicker hair myself, I always have a folder full of hair inspiration ready to go for my next cut at the salon, and I’m sharing all of it with you ahead. Plus, I caught up with Michelle Sultan, a textured-hair specialist and the brand ambassador and creative director for Imbue Curls, to pick her…