Who What Wear

February 08, 2022 at 08:00AM No one makes fast fashion look expensive quite like Kate Middleton, but after looking into the contents of the outfit she wore at her and Prince William’s first public outing of 2022, it’s clear that she’s outdone herself this time. For an official visit to the Foundling Museum in London, Middleton did what she does best—i.e., rewearing her favourite wardrobe items from affordable brands like Zara and the UK-based label Jigsaw. In addition to her sold-out blue coat from the latter brand, which she first wore in January 2020, Middleton grabbed a £20 black turtleneck jumper from Zara and a pair of matching Jigsaw trousers that just so happen to be majorly trendy right now. The high-waisted slacks are wide-leg and slightly long, allowing them to puddle around her pumps, which are from Emmy London. The style, often referred to as puddle trousers, has become a frequent street style sighting, popping up on…

February 08, 2022 at 08:00AM Leggings are a wardrobe staple we’re not sure we could ever live without. When you’re lounging or heading to a workout class, there’s really nothing else that comes close to them in terms of comfort and versatility—until now. It’s not that leggings are going anywhere, but there's a new athleisure trend emerging that may jeopardize their long-standing reign: activewear bodysuits.If the thought of wearing a bodysuit (and nothing layered over it) scares you, you’re not alone. It's a rather divisive trend, to say the least. But sure enough, the celebrity crowd has already taken to wearing bodysuits in place of their leggings. We recently spotted Jennifer Lopez and Alessandra Ambrosio—two celebs who are seemingly always en route to the gym and clad in leggings—testing out the trend. They both opted for the same bodysuit from Beyond Yoga, a black capri-length one-piece with a halter tank–style top.We’re well aware that…

February 08, 2022 at 08:00AM Cut-outs are a trend I’ve always had time for, particularly if they fall on the waist. For me, that is the part of my body I don’t mind highlighting. However, even I found myself double-taking at the latest peekaboo iteration that’s currently in favour with the fashion set—not in a judgemental way by any means, but more awe-stricken curiosity. I love seeing women dressing for themselves, and this is at the centre of the holes-in-dresses trend that’s everywhere lately. Yes, you read that right—holes in dresses. I’m not talking about small details on a neckline or down the sleeve of a jumper. These are cut-outs you could crawl through. I reiterate, holes. Kai Collective is the brand that has cemented this trend through its Añuli dress and Adanna skirt, both of which have become cult pieces on Instagram and TikTok. So…

February 08, 2022 at 08:00AM We routinely turn to Janet Gunn, the 58-year-old influencer behind The Grateful Gardenia, for sartorial guidance. And while age should have nothing to do with your style choices, we’re always interested in her fashion viewpoint specifically given her experience over the years building a well-rounded wardrobe. Today, we wanted to gain further insight into some of the go-to shoe silhouettes she swears by. And while she wears a variety, there’s one key style she wears on repeat and will never retire. Yes, flat shoes, given their comfortable and versatile nature.Below, you’ll uncover the six flat shoe styles Gunn will never give up, complete with styling notes from her. And if you’re inspired in adding one of her must-have silhouettes into your arsenal as well, we also rounded up chic styles to consider if you’re shopping at the moment.“These are timeless shoe styles…

February 08, 2022 at 08:00AM At the risk of sounding like a broken record, how great is H&M right now? The brand has always been one of the biggest high-street hitters, but over the past few seasons, it has surpassed even itself. What makes H&M stand out from other affordable fashion retailers is that it doesn’t merely follow the trends laid out on the runways—it starts them.It’s this constant ability to surprise and delight us that keeps us coming back to H&M in times where some sartorial inspiration is required. And that’s precisely what we find ourselves in need of at the moment as we enter the winter lull. With the novelty of layering starting to wear thin but the ease of dressing and comfortable warmth of spring still a long way off, it’s easy to lose your way in terms of style.…

February 08, 2022 at 08:00AM If I could live in any decade, it would hands down be the ‘70s—not because I find anything about the way of life particularly endearing, but rather I’m absolutely head over heels for the aesthetic. From flared jeans to supersized sunglasses, when it comes to '70s fashion, I’m all in.However, as a beauty editor, I feel somewhat inclined to say that the single best thing about the '70s was the hair. I’m so obsessed with '70s hairstyles, in fact, that I have rocked the same '70s-style, long, middle-parted mop for well over 10 years. But it’s not just super-long hair that really defined the decade. Everything from shaggy lengths and fringes to blunt bobs and picked-out afros have remained some of the most timeless hairstyles around. And next year, it’s looking as though '70s hair is going to be everywhere.Don’t believe me? Keep scrolling for 20 '70s-inspired hairstyles that will…

February 08, 2022 at 08:00AM There are many pros to being a petite woman, but unfortunately, being able to shop with carefree ease is not always one of them. I would know—I’m a 5’2” (at a push) fashion editor. I’ve spent my career styling models in samples that would drag metres on the floor for me, dangling my legs off benches at fashion week and making weekly trips to my local tailor for alterations. Aïda wears an Arket puffer.Of course, we muddle our way through, don’t we? And over the years, my fellow petite editors and I have made an effort to record all the helpful insider tips we’ve learned along the way—like how to build a capsule wardrobe of petite staples or where to find the best petite pieces on the high street. Most recently, I’ve been trying to decode some of the biggest trends of the…

February 08, 2022 at 08:00AM If you started the New Year wanting to be more regimented with your skincare routine, just know that you’re not alone. A new year, after all, marks a time for change and resolution. For many, an effective and considered skincare routine acts as the perfect way to feel pulled-together and in control.The downside to skincare-related New Year’s resolutions, however, is that it is very easy to fall at the first hurdle. A seemingly quick and innocent search for skincare advice will only leave you bombarded with an abundance of oftentimes conflicting information on all things cleansing, serums, retinol, hyaluronic acid, vitamin C, moisturiser, SPF and so on.With so much information out there, we don’t blame you if you’re feeling a little bamboozled. You see, we beauty insiders can all too often get caught up in the nuances and forget to address the real…

February 08, 2022 at 07:00AM Shoes, shoes, shoes— we can't help but love them. So much so that if we tallied up all the pairs the Who What Wear editors own, we would most definitely need a calculator. Of course, we can get on board with a brilliant expensive-looking high street shoe find as much as the next person, but when it comes to footwear, nothing quite beats the thrill of unboxing (and slipping on) a beautifully made luxury pair. And because shoes are one of those items that can really make an outfit, transforming it from plain to show-stopping in seconds; because you tend to wear your favourite pairs again and again over many years, we’re of the opinion that the cost per wear when investing in a designer pair you adore becomes worth it rather quickly. Of course, it’s all about finding the perfect pair for you so…

February 08, 2022 at 06:30AM We love all things beauty here at Who What Wear, but if there’s anything we love above all, it’s fragrance. We could talk about fragrance for hours on end and would not get sick of it. We’re constantly Slacking about new fragrance launches, our favourite perfumes of all time and how a certain scent smells on our body chemistry. It’s truly a lifestyle.I personally use fragrance as a way to enhance however I feel that day. When I first started wearing perfume, I wanted to find a signature scent or something I could wear every day that would remind people of me. (Funnily enough, I chose Tom Ford Black Orchid, which you’ll find on this list.) As I got older, I realised that fragrance could be more than something someone remembers about you. Fragrance can be a form of…