Who What Wear

February 12, 2022 at 06:06AM The resurgence of ’90s fashion has resulted in a truly mixed bag of emotions. While the ‘90s can be credited with providing us now-favourable slip dresses and kitten heels, there’s also a raft of trends we’d like to keep in the past. After reaching out to the rest of the Who What Wear team, we reminisced about all the pieces we used to be so proud to own but can’t imagine ever wearing again (we think), as well as the celebrity looks we’ll happily revisit time and again.Just when you think all of the possible forgotten looks from the 1990s had remained hidden, along comes another one. How much do you want a really ridiculously small bag right now? And how much better would it be if it had tiny handles and was rendered in silk-satin (see Kate…

February 12, 2022 at 06:06AM What is it about French women and jeans? They always get it right. I have my own theory about why they manage to nail it constantly when it comes to denim: They don’t invest in fads or passing trends and only pick the styles that will have longevity in their wardrobes. And if it ticks a current trend off too? C'est fantastique. While I’ve lived in the country, I, sadly, don’t possess the style know-how of the French woman. To understand just how they get it right when choosing jeans, I turned to Morgane Sézalory, founder of label Sézane, on which style Parisians are after right now. Ellie Delphine wears a pair of black straight-leg jeans with a blazer and tie-detail top.  According to Sézalory, the biggest denim trend for French women is actually no trend at all. As I mentioned above, my…

February 12, 2022 at 06:02AM The team at Who What Wear UK prides itself on uncovering cult items before they’ve even made it off the production line. We’re keen, to say the least, and a great portion of our time is spent documenting and analysing the Instagram posts of the thousands of cool women we follow on Instagram for high-street sightings. In fact, we have WhatsApp groups and Slack channels dedicated to these affordably priced power pieces, and we want to update you on them as soon as possible (after we’ve bought our faves).Our skills are so attuned that, more often than not, we’ll have an inkling about a certain piece before it has hit the big time. Sometimes, you’ll find a flurry of brand-specific action due to a paid activation or a natural desire to wear a particular thing or label. But…

February 12, 2022 at 06:19AM If you’re one of these people who is dedicated to a seasonal wardrobe switch (or your just do it for the space), you’ll know that some items are always destined to hop in and out of vacuum bags. Cosy cashmere jumpers, for example, will be packed away as spring/summer approaches and linen shirts will be ready to emerge. But some pieces will always stay on the rail. And the humble midi skirt is one of these few versatile love-all-year styles that takes to be layered or striped back depending on the season.With Y2K trends – including bandeau tops, wide-leg jeans and double denim – making a resurgence this year, it’s no surprise mini and maxi skirts are also appearing once again. But when it comes to skirts that are universally flattering, it’s always all about the midi. Whether you…

February 12, 2022 at 06:10AM Shopping for basics is admittedly not the most exciting thing in the world, but they're some of the most important wardrobe purchases you can make. And since you wear them so often, you’ll probably need to replace them more often than other items in your wardrobe, which means that you might not want to spend a lot of money on them either. Enter H&M.You may first think of H&M as a source for trend-led pieces, but we’re here to tell you that the brand also stocks amazing basics. We love the selection of denim, T-shirts, blazers and tanks, in particular, but there’s something to fulfill any and every wardrobe need. It’s typically easier to find expensive-looking basics than trend pieces, as solid neutral colours and simple silhouettes tend to be less expensive to produce. You certainly get your money’s worth with luxury basics, but…

February 12, 2022 at 06:06AM The resurgence of ’90s fashion has resulted in a truly mixed bag of emotions. While the ‘90s can be credited with providing us now-favourable slip dresses and kitten heels, there’s also a raft of trends we’d like to keep in the past. After reaching out to the rest of the Who What Wear team, we reminisced about all the pieces we used to be so proud to own but can’t imagine ever wearing again (we think), as well as the celebrity looks we’ll happily revisit time and again.Just when you think all of the possible forgotten looks from the 1990s had remained hidden, along comes another one. How much do you want a really ridiculously small bag right now? And how much better would it be if it had tiny handles and was rendered in silk-satin (see Kate…

February 12, 2022 at 06:06AM What is it about French women and jeans? They always get it right. I have my own theory about why they manage to nail it constantly when it comes to denim: They don’t invest in fads or passing trends and only pick the styles that will have longevity in their wardrobes. And if it ticks a current trend off too? C'est fantastique. While I’ve lived in the country, I, sadly, don’t possess the style know-how of the French woman. To understand just how they get it right when choosing jeans, I turned to Morgane Sézalory, founder of label Sézane, on which style Parisians are after right now. Ellie Delphine wears a pair of black straight-leg jeans with a blazer and tie-detail top.  According to Sézalory, the biggest denim trend for French women is actually no trend at all. As I mentioned above, my…

February 12, 2022 at 06:02AM The team at Who What Wear UK prides itself on uncovering cult items before they’ve even made it off the production line. We’re keen, to say the least, and a great portion of our time is spent documenting and analysing the Instagram posts of the thousands of cool women we follow on Instagram for high-street sightings. In fact, we have WhatsApp groups and Slack channels dedicated to these affordably priced power pieces, and we want to update you on them as soon as possible (after we’ve bought our faves).Our skills are so attuned that, more often than not, we’ll have an inkling about a certain piece before it has hit the big time. Sometimes, you’ll find a flurry of brand-specific action due to a paid activation or a natural desire to wear a particular thing or label. But…

February 12, 2022 at 06:00AM I don’t know about you, but this winter has felt like the longest on record, so boy are we excited to be edging ever closer to spring. It’s been almost two years since we first went into lockdown, so we’re taking the opportunity to celebrate the feel-good fashions that will be brightening up our wardrobes this season. After all, if the last 24 months have shown us anything, it’s that what we wear can really have have an impact on how we feel.So really, it came as no surprise that when I asked our editorial team which trends they’re impatient to wear for the new season, they came back with colour, prints and polish. We’ve got Editor in Chief Hannah Almassi, who has wholeheartedly embraced the bright-colour trend—surely the most obvious manifestation of our joy at spring arriving? Or Emma Spedding’s penchant for a statement print…

February 12, 2022 at 06:00AM I’m a firm believer that mascara is one of the places in your makeup routine that you absolutely do not need to invest heavily in. Some of the best mascaras I have tried and continue to repurchase have been available on the high street or when I’m doing my food shop. I have long, straight lashes, so I always curl them before applying mascara. I’ve found that the best affordable mascaras will hold the curl all day and won’t droop or crumble off. Of course, no mascara is perfect (except maybe one—we’ll get to that), so below, I’ve noted the pros and any cons with each mascara pick.If you have short or curled lashes, look out for mascaras that have a plastic brush. These seem to work best for lengthening and gripping shorter lashes without leaving an imprint on your lid, a…