Canadian Outerwear Brand Nobis Taps Simu Liu as Global Brand Ambassador
October 13, 2021 at 01:00PM Canadian actor Simu Liu is taking on a new starring role: that of the Global Brand Ambassador for luxury outerwear outfit Nobis. The Canadian brand’s partnership with the Shang Chi and The Legend of the Ten Rings leading man and Kim’s Convenience star — in celebration of its 15 year anniversary — includes the introduction of a new collection. Described as boundary-pushing and timeless, the line features functional silhouettes and incorporates a modern twist that channel’s Liu’s own style. Nobis (available in more than 35 countries across North America, Europe and Asia) and the Marvel Studios superhero created a series of vignettes throughout the campaign that correspond with different elements of Liu’s personal journey and professional career. From music to sports and writing, these components of his life signify the obstacles he has overcome based on “preconceived misconceptions…