One Perfect Pair of Jeans Worn 5 Ways for Autumn

September 30, 2021 at 08:00AM Whether they’re trialling this season’s divisive colour trend, stepping out with the latest hot-off-the-press designer bag or championing an undiscovered label, fashion girls love being ahead of the curve. The moment something reaches peak style saturation, you’ll often see them doing a full 180 in order to hold onto their individuality. This season, this has manifested in the reemergence of baggy jeans, aka the denim style you thought you left behind in the noughties. Sorry about that.Brought on by straight-leg jeans' proliferation both on social media and in the general public over the last few years, this throwback style has garnered a steady stream of fans amongst Instagram’s trendsetters, who have relished its nonchalant, low-slung appeal. While I would never encourage people to pick up or drop trends purely because they’re “in” or “out” or simply too ubiquitous, I do enjoy the fresh outfit inspiration that these industry leaders provide me on a regular…

Continue ReadingOne Perfect Pair of Jeans Worn 5 Ways for Autumn

My Friend Looks 10 Years Younger Than She Is, so I Did Her Skincare for 5 Months

September 30, 2021 at 08:00AM My friend Shayna Kossove is 42. She is also my colleague at Who What Wear, meaning I see her a lot and have plenty of opportunities to gaze upon her surprisingly, confusingly youthful visage. As two of the company’s veteran employees, we’ve worked together for almost eight years, and I promise I am not exaggerating when I say she looks exactly the same as when I started at the company. It is confounding. There’s a general consensus among the editors that Shayna looks 10-plus years younger than she is. Naturally, I needed to know what beauty witchcraft was going on, so I decided to get her exact anti-ageing skincare routine and copy it—and copy it and copy it—until I, too, would begin to age in reverse. I stuck with it for five months, and it worked. Here’s an in-depth look at her fountain-of-youth routine,…

Continue ReadingMy Friend Looks 10 Years Younger Than She Is, so I Did Her Skincare for 5 Months

This “Old” Trend Is Suddenly So Popular Again

September 30, 2021 at 08:00AM Social media has changed the rapidity of trends. Traditionally, new trends would start and end with each passing season. Now, however, with the world at our fingertips, trends can be born quite literally overnight. All it takes is for a celebrity to upload a snap of their latest outfit or an influencer their new purchase, and you’ve got the fashion equivalent of a domino effect. As such, it takes something pretty special to withstand the turnover, which makes what we’re going to discuss today all the more impressive indeed.The bouclĂ© trend has lasted not just a year, not just a decade, but over 60 years. The fabrication, woven from a specific type of looped wool yarn and derived from the French term for “ringed” or “curled,” has become synonymous with high-end style. And though it has been used to create clothes and…

Continue ReadingThis “Old” Trend Is Suddenly So Popular Again

I Don’t Wear Much Makeup Thanks to These Skincare Buys

September 30, 2021 at 08:00AM Confession: I have a bit of an ambivalent relationship with beauty. Having worked in magazine journalism for around 8 years, I’ve been exposed to the inner workings of this lucrative industry, and even now, as I watch it from the safety of my fashion bubble, it can feel somewhat intimidating. The sheer number of products is overwhelming, the price points so wildly varying and the advice so often conflicting. Do I need to double cleanse? What’s the right SPF to wear? What’s the deal with toners? It’s a lot to take in.Personally, I’ve always been quite lazy when it comes to makeup (which, I appreciate, is a luxury) and for about a decade now under-eye concealer, mascara and eyebrow pencil have been my go-tos. This has, however, meant that I’ve ended up becoming more invested in skincare, specifically creating a routine which allows me to spend as little time as…

Continue ReadingI Don’t Wear Much Makeup Thanks to These Skincare Buys

One Perfect Pair of Jeans Worn 5 Ways for Autumn

September 30, 2021 at 08:00AM Whether they’re trialling this season’s divisive colour trend, stepping out with the latest hot-off-the-press designer bag or championing an undiscovered label, fashion girls love being ahead of the curve. The moment something reaches peak style saturation, you’ll often see them doing a full 180 in order to hold onto their individuality. This season, this has manifested in the reemergence of baggy jeans, aka the denim style you thought you left behind in the noughties. Sorry about that.Brought on by straight-leg jeans' proliferation both on social media and in the general public over the last few years, this throwback style has garnered a steady stream of fans amongst Instagram’s trendsetters, who have relished its nonchalant, low-slung appeal. While I would never encourage people to pick up or drop trends purely because they’re “in” or “out” or simply too ubiquitous, I do enjoy the fresh outfit inspiration that these industry leaders provide me on a regular…

Continue ReadingOne Perfect Pair of Jeans Worn 5 Ways for Autumn

My Friend Looks 10 Years Younger Than She Is, so I Did Her Skincare for 5 Months

September 30, 2021 at 08:00AM My friend Shayna Kossove is 42. She is also my colleague at Who What Wear, meaning I see her a lot and have plenty of opportunities to gaze upon her surprisingly, confusingly youthful visage. As two of the company’s veteran employees, we’ve worked together for almost eight years, and I promise I am not exaggerating when I say she looks exactly the same as when I started at the company. It is confounding. There’s a general consensus among the editors that Shayna looks 10-plus years younger than she is. Naturally, I needed to know what beauty witchcraft was going on, so I decided to get her exact anti-ageing skincare routine and copy it—and copy it and copy it—until I, too, would begin to age in reverse. I stuck with it for five months, and it worked. Here’s an in-depth look at her fountain-of-youth routine,…

Continue ReadingMy Friend Looks 10 Years Younger Than She Is, so I Did Her Skincare for 5 Months

I Don’t Wear Much Makeup Thanks to These Skincare Buys

September 30, 2021 at 08:00AM Confession: I have a bit of an ambivalent relationship with beauty. Having worked in magazine journalism for around 8 years, I’ve been exposed to the inner workings of this lucrative industry, and even now, as I watch it from the safety of my fashion bubble, it can feel somewhat intimidating. The sheer number of products is overwhelming, the price points so wildly varying and the advice so often conflicting. Do I need to double cleanse? What’s the right SPF to wear? What’s the deal with toners? It’s a lot to take in.Personally, I’ve always been quite lazy when it comes to makeup (which, I appreciate, is a luxury) and for about a decade now under-eye concealer, mascara and eyebrow pencil have been my go-tos. This has, however, meant that I’ve ended up becoming more invested in skincare, specifically creating a routine which allows me to spend as little time as…

Continue ReadingI Don’t Wear Much Makeup Thanks to These Skincare Buys

This “Old” Trend Is Suddenly So Popular Again

September 30, 2021 at 08:00AM Social media has changed the rapidity of trends. Traditionally, new trends would start and end with each passing season. Now, however, with the world at our fingertips, trends can be born quite literally overnight. All it takes is for a celebrity to upload a snap of their latest outfit or an influencer their new purchase, and you’ve got the fashion equivalent of a domino effect. As such, it takes something pretty special to withstand the turnover, which makes what we’re going to discuss today all the more impressive indeed.The bouclĂ© trend has lasted not just a year, not just a decade, but over 60 years. The fabrication, woven from a specific type of looped wool yarn and derived from the French term for “ringed” or “curled,” has become synonymous with high-end style. And though it has been used to create clothes and…

Continue ReadingThis “Old” Trend Is Suddenly So Popular Again

Finally, a Bag Trend That Is Actually Practical

September 30, 2021 at 06:25AM It seems as though handbags have been getting progressively smaller over the course of the last decade, so much so that we eventually ended up at Jacquemus’s (in)famous Le Chiquito bag, which measures at just 3.5 inches high. Probably big enough for a 50p coin and packet of chewing gum. For those who have despaired at the trend’s lack of practicality, you’ll be happy to learn that XXL bags are back for A/W 21. I mean, they never really went away, but we’re just happy that fashion brands have finally realised that bigger is definitely better in the bag department. Just give the people what they want.From oversized crossbodies to roomy structured styles, there’s so much to choose from in the XXL-handbag stakes. On the high street, we would recommend checking out COS for big bags, particularly shopper silhouettes in both leather and smocked fabrics. On the upper end of…

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Everyone on My Instagram Feed Is Buying Dresses From COS, and I Can See Why

September 30, 2021 at 06:07AM When your job is to find emerging trends and show your fellow fashion enthusiasts each brand’s seasonal must-haves, you need to be an open-minded shopper. Very rarely will I disregard a trend before trying it for myself. But admittedly, I tend to shop in certain stores for certain items. Take & Other Stories, for example. As soon as I cross its threshold (both in real life or online), I know I’ll come away with one of two things: a blouse or a pair of jeans. Similarly, Mango is my one-stop shop for shoes, while Zara serves as my go-to for blazers. Lingerie? Marks and Spencer. Wardrobe staples? Arket. And so on.The downside is that I’ll sometimes enter a store with blinders on, seeking out the pieces I usually buy instead of taking in what else is on offer. But I’ve recently learned the error…

Continue ReadingEveryone on My Instagram Feed Is Buying Dresses From COS, and I Can See Why