EmRata’s Jaw-Dropping Mermaid Bikini Is Already Going Viral

July 28, 2021 at 08:00AM Happy birthday, Emily Ratajkowski! The model turned 30 years old earlier this summer. She celebrated the milestone occasion in true EmRata fashion: by wearing a jaw-dropping bikini on the beach. She wore a seashell top from Versace’s ocean-themed S/S 21 collection, which was rife with motifs such as starfish, coral, shells, fish, and more. The result? An outfit that belongs in The Little Mermaid. The designer herself, Donatella Versace, chimed in on Instagram: “The birthday mermaid!!! You look STUNNING @emrata.” Naturally, Ratajkowski’s 27 million followers really lapped up the photos, making her posts go viral almost instantly. Scroll down to see Ratajkowski’s birthday bikini and to shop the “under the sea” trend for yourself. Next, what the celebrities wore to Wimbledon. Author Erin Fitzpatrick | Whowhatwear Selected by CWC

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Everyone I Know With Amazing Skin Uses This One Scientific Product

July 28, 2021 at 08:00AM From bakuchiol to CBD, 2021 has already seen it’s fair share of trending skincare ingredients, and I’ve tried them all. From overcoming my resistance to retinol to embracing a more pared-back approach to my skincare routine, I love experimenting to work out which ingredients are truly worth putting on my skin.There’s one key ingredient, however, that I’ve wholly neglected to sing the praises of this year. Despite using it every single day in my own routine, this ingredient has been somewhat overlooked in favour of the buzzy new launches that have been leading the way. Yet ask anyone with amazing skin which scientific ingredient it is that they swear by, and I guarantee it will be this one.The ingredient in question? Vitamin C. Also known as ascorbic acid, vitamin C might not be anything new, but it’s certainly a bit of a wonder ingredient if you aren’t…

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A 54-Year-Old Shares 7 Beauty Products That Make Her Look 10 Years Younger

July 28, 2021 at 08:00AM Melissa Meyers is a Los Angeles–based influencer with a focus on beauty, style, travel, and wellness. Her blog, The Glow Girl, aims to empower women to embrace the best version of themselves, age gracefully, and cultivate a glow from the inside out. She also happens to be a 54-year-old with a passion for clean beauty. Below, hear from Meyers on her favourite natural skincare, makeup, and hair formulas. Plus, how she uses them in her daily routine.I find that as I approach my mid-50s, my skin and body are getting more and more sensitive to what I put on them. Over the past year, I’ve been making an effort to incorporate and use clean, safe beauty products in my life in order to reduce my exposure to toxic chemicals. In doing so, my allergies have improved, I feel…

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We’re in Our 50s, Have Tried a Ton of Basics, and Now Rely on These 8 Easy Items

July 28, 2021 at 08:00AM Janet Gunn is the inspiring influencer behind The Grateful Gardenia. Originally from Texas, the 58-year-old style guru is now settled in Los Angeles with her husband, son, and dog Buster. She’s worked as a Dallas Cowboys cheerleader, flight attendant, actor, jewellery designer, and beyond. In other words, she has a ton of experience and an equally cool personal style. Melissa Meyers is a Los Angeles–based influencer with a focus on beauty, style, travel, and wellness. Her blog, The Glow Girl, aims to empower women to embrace the best version of themselves, age gracefully, and cultivate a glow from the inside out. She also happens to be 54 years old and has a penchant for masterfully styling trends. Here, the fashionable duo teams up to discuss the basics they swear by. Oh, and don’t forget to follow them at @janetgunngratefulgardenia and @melissameyers.Janet Gunn…

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Zoë Kravitz Keeps Wearing This Basic Summer Outfit, and It Works Every Time

July 28, 2021 at 06:30AM Hats off to Zoë Kravitz. While she doesn’t often get spotted out and about, when she does show up every now and again, she manages to wow us, even with the plainest of outfits. What’s her secret? Well, dear reader, it all comes down to this: simplicity. Over the years, we’ve analysed the star’s outfits, and she never makes it fussy or over-the-top. She keeps it simple whether it’s a bejewelled bra and black skirt for the Vanity Fair Oscar Party or just an oversized shirt and jeans. She sticks to a couple of really great pieces, and that’s what makes her style stand out. One of her most recent outfit proved our point beautifully, as it comprised of just a white vest top and a green slip skirt. She accessorised the look with a pair of low slip-on heels and an oversized brown bag, which gives…

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This Major Classic Trend Is Going to Dominate the Next Six Months

July 28, 2021 at 06:18AM A few weeks ago, I was seeking fashion advice from our Facebook shopping group So… Should I Buy This? in relation to a leopard-print jacket I was contemplating buying. The response was overwhelmingly positive: Some readers even insisted that leopard print is a neutral and, as such, a wardrobe investment that cannot be faltered. Still, coming to terms with its newfound chicness can be difficult, as the motif is so rooted in pop culture. Heck, it wasn’t all that long ago that leopard print was considered tacky (hello, Janice from Friends or Kat from EastEnders) and synonymous with the “mutton dressed as lamb” stereotype, outdated as it may be.In 2021, however, it has been widely embraced by the fashion crowd, most notably by achingly cool influencers such as Léna Farl, Kellie Brown, Anne Laure Mais and Grece Ghanem. And it seems they’re not alone in their…

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This Brand Is Making Me Think About My Autumn Wardrobe Right Now

July 28, 2021 at 06:15AM Living in the moment is something we’ve all had to become accustomed to, which has proven difficult for habitual planners, like me, who like to know precisely what they’re doing—and, inevitably, what they’ll be wearing—ahead of time. But now, as our lives continue to open back up and we can make plans, we’re excited to look to the future once more. What do the following months hold? Autumn. And what does autumn mean? There are glorious new clothing options to consider. Ask most of the Who What Wear team, and they’ll tell you that autumn is their favourite season to dress for. It’s still warm enough not to require bundling yourself up in ridiculously chunky layers but cold enough to dabble in cosy textures and interesting styling ideas. We also find ourselves consistently drawn to the rich, expensive-looking colour…

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This Key Accessory Will Make Everything You Own Look Designer

July 28, 2021 at 06:08AM In the pursuit of making your outfits look cooler, there’s something you really ought to know. You don’t have to invest in a haul of new clothes to make them so. In fact, the secret to adding instant polish, attitude and elevation to your ensembles lies with one key accessory: sunglasses.We consider sunglasses to be a year-round staple—something we always reach for in our handbags regardless of the season. But now, as we find ourselves at the peak of summer, chances are you’ve bumped upgrading your shades up a couple of spots on your to-do list. While you can quite easily pick up a new pair as you browse online (the high street has plenty of low-cost, on-trend options to choose from), some sunglasses brands are in a league of their own. We hope you’re ready because we’re about to…

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I’m 5’1″—Here Are All the Petite Summer Dresses I Have on My Wish List

July 28, 2021 at 06:06AM It’s not easy being petite. For all the money you spend on clothes, often you have to then fork out even more for alterations. Hemlines are too long, billowing sleeves have too much excess fabric, and don’t even get me started at waistlines that usually end up sitting somewhere around your hips. Thankfully though, there are currently several brands that are making things easier for those of us lacking a little bit of height. From Reformation to New Look, Boden to ASOS, dedicated petite ranges are becoming much easier to find if you just know where to look. Generally, I find dresses to be one of the hardest items to shop for, as there are often several different elements that can end up looking too oversize. While with a skirt, you might only have to alter the hem, dresses provide the added difficulty of potentially…

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18 Easy Outfit Ideas I’m Wearing on Rotation This Summer

July 28, 2021 at 06:06AM What is it about easy outfit ideas that are just so hard to come by? Perhaps it’s when we get swayed by trends or simply have too many options in a bursting wardrobe to think clearly (see our ways to clear out a wardrobe if you’re really struggling on this point). Either way, we all have those days where getting dressed is a chore. And summer calls for the easiest outfits to avoid a sweat-inducing panic before the day even begins to heat up. You know, the low-maintenance dresses that only require a sandal to be complete. Or the throw-on two-piece that is light, comfortable and effortlessly versatile with an accessory switch. Although these pieces need little introduction, each summer there are new recipes for success when it comes to creating the perfect look. So rather than get in…

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