I’m All About No-Fuss Makeup, and This New Brand Has Totally Blown Me Away
July 23, 2021 at 06:30AM Believe me when I say that a new makeup brand has to sound seriously good for me to give it my attention. You see, the makeup market is hugely saturated with thousands of products to choose from. And as somebody who likes to spend no more than five minutes on her face each morning, I’m not a big fan of too much choice. I like makeup offerings to be clear-cut and concise—full of products that are easy to use and require no real effort, all while delivering natural-looking, your-face-but-better results.Sadly, over recent years, brands that deliver such lineups have become harder to find, with many having spent the past 18 months cashing in on our changing beauty desires by bringing out new products almost every other week. Shopping for makeup became more and more confusing, with hundreds of products on offer all…