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December 05, 2021 at 06:30AM As a millennial beauty editor, I am often left a little confused (and sometimes infuriated) by some of the things I see on TikTok. Typically, messages that promote using lube as primer or using a banana to apply winged liner aren’t the sorts of things that fill beauty editors with confidence. However, when Gen Z took to TikTok earlier this year to brand side partings as “cheugy,” I wasn’t totally aghast. Personally, I think that flipping your hair over to the side is one of the simplest and most effective ways to elevate and volumise any look. However, I do have to agree that the middle part is a superior way to style your hair.As someone who spent most of her adolescent life straightening her side-parted fringe and spraying can after can of Batiste into the roots to try to get some volume into my obscenely side-parted…

December 05, 2021 at 06:30AM By now you all might know my mum. She’s fabulous, she’s 73, and she knows her way around beauty. In fact, she might own more makeup and skincare products than I do—which is equal parts impressive and terrifying. So you can see why she’s the ultimate guinea pig when it comes to trying out the latest, greatest or buzziest products in the biz. I love that we both represent different generations and have different skincare needs and goals (me: breakouts and dark circles; her: fine lines and pigmentation), and I firmly believe bringing in other age demographics for product reviews really ups the ante when it comes to fishing for efficacy. After all, how the heck will someone like me with 26-year-old skin know if an age-pegged serum is helping? Right? Right.Enter The Ordinary, the affordable skincare baby of megabrand Deciem, which launched to a…

December 05, 2021 at 06:04AM Now more than ever, the fashion industry is defined by binaries. On the one hand, you have the throw-everything-at-it maximalists, many of whom only exist on our Instagram feeds or are immortalised on the pavements of fashion week. This look is spearheaded by the likes of Alessandro Michele at Gucci and Demna Gvasalia at Balenciaga. On the other hand, you have a fashion tribe who are rejecting the noise and clamour of clashing prints and accessory overload and instead embracing a more contemplative approach to dressing. Yes, this is minimalism, but perhaps not as you know it. An aesthetic that has simmered beneath the cultural surface for decades, minimalism has occasionally bubbled up and made its presence felt, but it never really disappeared entirely. It has presented itself in a variety of guises. Think Coco Chanel’s sporty separates, Calvin Klein’s ’90s greyscale and Phoebe Philo's austere post-financial-crash stylings at Celine. It’s one of the few fashion movements…

December 05, 2021 at 06:03AM We can talk all day about how much we adore French brands. We’ve gleaned countless styling tricks from the country's chicest stars and style gurus, whom we look to for excellent Parisian style. But what about the best French fashion brands that enable all the above? There are loads of them. From the super-luxe established designer Parisian fashion houses (Dior, Saint Laurent and Chanel) through to newer and more affordable startups such as Sézane or The Frankie Shop, there’s a veritable gamut of Gallic labels to get to grips with. And that’s before we even get started on the incredible midrange section the French industry has licked. Think of some of the names you know, such as Maje, Sandro and Claudie Pierlot. They’re the cherry on top of a particularly tasty contemporary-fashion sundae.French creator of Musier Paris Anne-Laure Mais carrying a Chanel bag. So to indulge our love…

December 05, 2021 at 06:00AM A good coat is the very core of any fashion person’s cold-weather wardrobe and can last for years, if not decades. Therefore, finding one sounds like a pressurising task, but the truth is our team is currently narrowing down our own extensive coat-shopping lists to secure The One, and many of us here at Who What Wear UK are finding that our top choices for 2021 are quickly selling out. We’ve cut through to the bigggest breakout coat trends as seen on the runways and shopped out the styles so that you can nail the look before everyone else. From quilted styles to camel coats, there are so many to choose from, and we guarantee you’ll find your new favourite. There’s no rule that one coat style alone provides nowness—the outerwear world is your oyster right now. So go forth and find the style that feels most suited to you, and be the…

December 05, 2021 at 05:59AM No shade to our beloved neutrals, but prints are all we can think about lately. Sometimes, you simply want to blend in and keep it subtle, but it’s okay to be the centre of attention once in a while. The preferred way among insiders to stand out right now? Grabbing one of the striking prints that have been flittering through the fashion spheres this season. Much to our surprise, this season’s runways didn’t include the typical lineup of prints we’re used to seeing. Instead, it was a grab bag of patterns and graphics, from the extreme—see fanciful logos and zebra—to more subdued takes. All in all, everything felt amped up in a way that is fresh and exciting to the eyes. There’s a lot of ground to cover, so sit back and enjoy as we run through the major print trends you can expect to pop…

December 05, 2021 at 05:00AM When it comes to building an impeccable wardrobe, the high street is key for certain staple pieces: midi dresses that’ll see you through any kind of occasion, knitwear that works just as well during the week as it will on the weekends and, of course, versatile coats. This is why we’re once again turning our attention to Zara. Ah, Zara. Naturally, there are plenty of reasons we shop at this affordable high-street hotspot, but right now, we’re thinking about the outerwear offering that has just landed, both on-site and on its IRL rails. Monikh Dale’s Zara coat looks so expensive.Is it just us, or does the brand’s coat selection get better every season? We believe this to be the case—so much so that we just had to share some of it with you. However, with literally hundreds of coat styles currently on offer,…

December 05, 2021 at 04:02AM When it comes to ‘80s fashion, we have a (surprising) amount to be thankful for. While the decade previously hadn’t influenced our wardrobes for a long time, in recent years, we’ve come to the realisation that all the most current trends today are courtesy of the '80s. Now, if you’re not too familiar with the nuances of this era, there are a few standout looks we’re sure you’ll recognise: big shoulders, white jeans, underwear as outerwear and oversize jewellery. It was the decade of the power dresser but also of punks. It gave us Madonna, Sade, Tina Turner and Cher, plus numerous other superstars whose sense of style influences many right now.Don’t believe us? From the fact that Princess Diana’s archive is inspiring some of the world’s most influential designers to the more basic resurgence in women wearing blazers with…

December 05, 2021 at 03:11AM I know from my own experience that planning a wedding can take months. You spend endless hours deciding what your guests are going to eat, what booze they’re going to drink and even which napkins they’ll wipe their mouths on. While this is all important stuff, it doesn’t really compare to deciding on which outfit you’re going to wear.Of course, 2021 (and 2020) had different plans for those who had their weddings coming up, and plenty of nuptials had to be cancelled as a result of the pandemic. But there’s one silver lining I hope I can provide for you. If you’re planning on getting married at some point, then you have more time to decide what you’re going to wear. And if budgets are smaller than you had previously hoped for, then I have good news: High-street wedding dresses look as good as designer ones.With a rise…