Fashion is Setting Foot in the Metaverse
December 06, 2021 at 08:22PM As the digital and physical worlds continue to converge, the new age of the internet — the “metaverse” — is transforming the fashion industry. One luxury house fronting the shift is Balenciaga. The brand (known to embrace virtual clothing) recently announced plans to launch a business unit specifically dedicated to exploring opportunities in the metaverse. Balenciaga released its Fall 2021 collection through a gaming app and famously partnered with the video game Fortnite to create a series of “skins” for the game’s characters. So far, most of the fashion world’s investments in the metaverse have been through video game skins (cosmetics that customize characters,), reports Business of Fashion. These developments provide a glimpse of what fashion in the metaverse could look like. It’s called fashion, look it up. @balenciaga Read more: https://t.co/Oy6YI3bKoB pic.twitter.com/LEOOSM3ifS — Fortnite (@FortniteGame) September 20,…